Carlsberg News, Articles & Analysis

Read the latest Carlsberg News, Articles & Analysis at Campaignlive UK

Articles: 67 Results
Head & Shoulders shampoo bottles in a row, showcasing different types, including classic clean

Europe agency rankings: Carat enters media league after retaining 4 of the biggest accounts

Meanwhile Publicis Sapient enters creative rankings with 25 wins.

Image of Mads Mikkelsen holding a pint of Carlsberg

Carlsberg appoints global creative agency of record

Agency has worked with Carlsberg for more than 10 years.

Two men with beers at the San Miguel Summer Terrace

A restriction-free summer paves the way for on-trade experiences

San Miguel, Malfy Gin and Sanpellegrino aim to enhance the appeal of pubs, bars and restaurants.

The Russian invasion has forced companies to shut Ukraine operations (Getty Images)

Brands and agencies on alert to support staff in Ukraine

Companies offer financial support and close offices.

Somersby apple cider in a can and glass bottle against a sunset background

Somersby cider picks global creative agency

Agency further expands its Carlsberg relationship with key growth brand.

Government regulations on HFSS products are intended to protect a young audience (Getty Images)

Are the new HFSS rulings an opportunity for the industry to self-regulate?

Industry insiders discuss the pros and cons of adapting the Portman Group model.

Government regulations will restrict advertising HFSS products to a young audience (Getty Images)

HFSS ad rules spark 'scapegoat' concerns among brands

The government’s forthcoming regulations on advertising HFSS products are a perfect opportunity for some creative thinking within the tightest of

Carlsberg promotes WWF partnership with winsome sea creatures

Beer brand is working with charity to restore seagrass to UK waters.

Carlsberg: released TV campaign about return to pubs in July

Marketers pile pressure on TV broadcasters over flexibility

Marketers from Carlsberg, On The Beach and Dixons Carphone praised traditional media owners' flexibility during the pandemic at Campaign's Breakfast

Mads Mikkelsen skips his own ad in Carlsberg’s first alcohol-free TV spot

Campaign marks Grey Europe’s first work for Carlsberg.