Carlsberg News, Articles & Analysis

Read the latest Carlsberg News, Articles & Analysis at Campaignlive UK

Articles: 41 Results
Carlsberg staff read out brutal verdicts on their beer in Twitter campaign

Carlsberg staff read out brutal verdicts on their beer in Twitter campaign

Social video follows bizarre promoted tweets that began appearing last week.

Carlsberg campaign admits: we probably weren't the best, after all

Carlsberg campaign admits: we probably weren't the best, after all

Activity comes after lower-alcohol beer was relaunched last month with new recipe.

San Miguel to launch bar experience at Somerset House Terrace

San Miguel to launch bar experience at Somerset House Terrace

Venue will offer five speciality beers, tapas and live music.

San Miguel strikes Classic Ibiza and Somerset House partnerships

San Miguel strikes Classic Ibiza and Somerset House partnerships

Beer brand takes headline sponsorship of Ibiza-goes-orchestral summer events in UK.

Mads Mikkelsen gets back on his bike in next phase of Carlsberg campaign

Mads Mikkelsen gets back on his bike in next phase of Carlsberg campaign

Focus of global campaign moves to Danish idea of "betterment".

Booming alcohol-free beer market jumps aboard healthy living bandwagon

Booming alcohol-free beer market jumps aboard healthy living bandwagon

Gym goers have become the target market for alcohol-free beer brands.

Hot in 2018: Top 10 live experiences

Hot in 2018: Top 10 live experiences

Throughout December, we are revealing the best of our industry in 2018.

Mads Mikkelsen returns to promote Carlsberg's new premium lager

Mads Mikkelsen returns to promote Carlsberg's new premium lager

Carlsberg is launching a new product, Unfiltered, with a campaign that brings back Mads Mikkelsen as its advocate for better

Probably the best pub in the world?

Probably the best pub in the world?

To bring its latest campaign to life, Carlsberg has created a 'off-grid' pub in the Cornish countryside that's built by

Alcohol brands sign pledge for responsible social advertising

Alcohol brands sign pledge for responsible social advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.