Carlsberg News, Articles & Analysis

Read the latest Carlsberg News, Articles & Analysis at Campaignlive UK

Articles: 48 Results
Carlsberg's Jessica Spence leaves for Beam Suntory

Carlsberg's Jessica Spence leaves for Beam Suntory

Spence has been at Carlsberg for seven years.

Mahou takes Spanish experience across the UK

Mahou takes Spanish experience across the UK

Six-week Mahou 'sundown series' will have music and tapas.

Carlsberg UK picks Be Heard as first lead digital agency

Carlsberg UK picks Be Heard as first lead digital agency

Appointment follows competitive pitch.

San Miguel: Somerset House experience offers 'longevity'

San Miguel: Somerset House experience offers 'longevity'

It wants to provide the essential brand experience.

Mads Mikkelsen hints at murderous retribution in Carlsberg spot

Mads Mikkelsen hints at murderous retribution in Carlsberg spot

Actor has featured in beer brand's ads since 2017.

Craft beer has forced big brands to embrace honesty in advertising

Craft beer has forced big brands to embrace honesty in advertising

Carlsberg and Foster's have moved in different directions recently, but both are acknowledging reality.

Will Carlsberg's self-deprecating strategy pay off?

Will Carlsberg's self-deprecating strategy pay off?

Lager brand embraced a 'go big or go home' mentality for its product and brand relaunch.

Carlsberg staff read out brutal verdicts on their beer in Twitter campaign

Carlsberg staff read out brutal verdicts on their beer in Twitter campaign

Social video follows bizarre promoted tweets that began appearing last week.

Carlsberg campaign admits: we probably weren't the best, after all

Carlsberg campaign admits: we probably weren't the best, after all

Activity comes after lower-alcohol beer was relaunched last month with new recipe.

San Miguel to launch bar experience at Somerset House Terrace

San Miguel to launch bar experience at Somerset House Terrace

Venue will offer five speciality beers, tapas and live music.