Carlsberg News, Articles & Analysis
Read the latest Carlsberg News, Articles & Analysis at Campaignlive UK
Fold7 continues to work on rest of account.
Spence has been at Carlsberg for seven years.
Six-week Mahou 'sundown series' will have music and tapas.
Appointment follows competitive pitch.
It wants to provide the essential brand experience.
Actor has featured in beer brand's ads since 2017.
Carlsberg and Foster's have moved in different directions recently, but both are acknowledging reality.
Lager brand embraced a 'go big or go home' mentality for its product and brand relaunch.
Social video follows bizarre promoted tweets that began appearing last week.
Activity comes after lower-alcohol beer was relaunched last month with new recipe.
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