Carlsberg News, Articles & Analysis

Read the latest Carlsberg News, Articles & Analysis at Campaignlive UK

Articles: 38 Results
San Miguel strikes Classic Ibiza and Somerset House partnerships

San Miguel strikes Classic Ibiza and Somerset House partnerships

Beer brand takes headline sponsorship of Ibiza-goes-orchestral summer events in UK.

Mads Mikkelsen gets back on his bike in next phase of Carlsberg campaign

Mads Mikkelsen gets back on his bike in next phase of Carlsberg campaign

Focus of global campaign moves to Danish idea of "betterment".

Booming alcohol-free beer market jumps aboard healthy living bandwagon

Booming alcohol-free beer market jumps aboard healthy living bandwagon

Gym goers have become the target market for alcohol-free beer brands.

Hot in 2018: Top 10 live experiences

Hot in 2018: Top 10 live experiences

Throughout December, we are revealing the best of our industry in 2018.

Mads Mikkelsen returns to promote Carlsberg's new premium lager

Mads Mikkelsen returns to promote Carlsberg's new premium lager

Carlsberg is launching a new product, Unfiltered, with a campaign that brings back Mads Mikkelsen as its advocate for better

Probably the best pub in the world?

Probably the best pub in the world?

To bring its latest campaign to life, Carlsberg has created a 'off-grid' pub in the Cornish countryside that's built by

Alcohol brands sign pledge for responsible social advertising

Alcohol brands sign pledge for responsible social advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

How San Miguel is targeting 'experience seekers'

How San Miguel is targeting 'experience seekers'

Attendees of the beer event can find out if they materially or experience rich.

Why Carlsberg has ditched football for festivals

Why Carlsberg has ditched football for festivals

Carlsberg has doubled the size of its festival activation, The Danish Quarter, and introduced a series of new features for

Carlsberg creates 'world's first' off-the-grid pub powered by waterfall

Carlsberg creates 'world's first' off-the-grid pub powered by waterfall

Carlsberg, the Danish lager brand, has created the "world's first" off-the-grid pub powered by a waterfall.