Channel 4 News, Articles & Analysis

Read the latest Channel 4 News, Articles & Analysis at Campaignlive UK

Articles: 110 Results
Sky partners with Channel 4 in cross-platform content deal

Sky partners with Channel 4 in cross-platform content deal

Sky and Channel 4 have teamed for a cross-platform deal that will allow terrestrial viewers to watch previously paid-for content,

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Specially edited versions of ads for Nationwide, Maltesers and McCain will appear in an ad break takeover during tonight's Gogglebox

Pick of the week: Bake Off beats off stiff competition with another hit

Pick of the week: Bake Off beats off stiff competition with another hit

Resisting the double entendres is futile with this joyous spot from 4Creative.

Channel 4 restructures with loss of head of agency and client sales

Channel 4 restructures with loss of head of agency and client sales

Channel 4 has restructured its agency and client sales leadership, with Matt Salmon taking on a merged role and his

Young people still have big appetite for purpose-driven brands, Channel 4 survey finds

Young people still have big appetite for purpose-driven brands, Channel 4 survey finds

Brands that engage with important issues through purpose-driven advertising are more likely to build strong connections with young consumers, according

Facebook commits to London with huge King's Cross office lease

Facebook commits to London with huge King's Cross office lease

Facebook is planning to open offices in King's Cross capable of holding 6,000 employees in 2021 as it called the

Channel 4's upfront is short, young and fun, and leaves tricky questions for another day

Channel 4's upfront is short, young and fun, and leaves tricky questions for another day

Channel 4's new leadership has taken charge at a good time for the broadcaster, so it kept things short, young

Channel 4 to test AI-powered adtech that places ads within a show's context

Channel 4 to test AI-powered adtech that places ads within a show's context

At its Upfronts today, Channel 4 will be demonstrating a new, AI-driven, TV advertising tech that make sit possible for

Why Channel 4 moved its upfronts to the summer

Why Channel 4 moved its upfronts to the summer

The arrival of a new chief executive and director of programmes this year prompted Channel 4 to move its annual

Campaign Diary: Uncommon more common than previously thought

Campaign Diary: Uncommon more common than previously thought

Has new English wine brand found inspiration from agency start-up; does Channel 4's 'JA' venerate youth culture; and who bought