Channel 4 News, Articles & Analysis

Read the latest Channel 4 News, Articles & Analysis at Campaignlive UK

Articles: 68 Results
Thomas Cook partners with Channel 4 for Secret Life of 5 Year Olds On Holiday

Thomas Cook partners with Channel 4 for Secret Life of 5 Year Olds On Holiday

Thomas Cook has teamed up with Channel 4 to create a special one-off edition of its Secret Life of 5

Top 10 commercial chiefs of 2017

Top 10 commercial chiefs of 2017

Executives from Facebook, Global, ESI Media, DCM and more were ranked among the top commercial chiefs this year.

Top 10 meaningful brands of 2017

Top 10 meaningful brands of 2017

Jigsaw, Airbnb, Bodyform and Ikea were among the brands that took a stand, challenged social norms and shifted conversations this

Channel 4, ITV and Sky set aside rivalry for new TV event

Channel 4, ITV and Sky set aside rivalry for new TV event

Broadcasters Channel 4, ITV and Sky are putting aside decades of bitter rivalry and banding together in an attempt to

Face-reading AI says Coke's Gogglebox ad is most engaging Christmas ad this year

Face-reading AI says Coke's Gogglebox ad is most engaging Christmas ad this year

A study that measured viewers' emotions by tracking their facial expressions has found that Coca-Cola's Channel 4 Gogglebox families ad

Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

Samsung will make history on Friday night with what it claims is the longest single-shot TV ad ever screened in

Channel 4 makes All 4 platform '100% addressable' in programmatic drive

Channel 4 makes All 4 platform '100% addressable' in programmatic drive

Channel 4 is to stepping up its efforts in the addressable ad market, offering data targeting across its video-on-demand service

Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal

Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal

Lloyds Bank and its creative agency, Adam & Eve/DDB, have been named as the new winners of Channel 4's Diversity

How Channel 4 built a disruptive giant that represents everything about the brand

How Channel 4 built a disruptive giant that represents everything about the brand

The giant that stars in Channel 4's new idents had to represent the broadcaster's values while being relatable to Britain's

Bake Off rises to Channel 4's biggest audience in five years

Bake Off rises to Channel 4's biggest audience in five years

Channel 4 scored its biggest overnight audience since the 2012 Paralympics opening ceremony with last night's final of the Great