Channel 4 News, Articles & Analysis

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Articles: 460 Results
Zaid Al-Qassab

M&C Saatchi to appoint Zaid Al-Qassab as group chief executive

Appointment of Channel 4 CMO to top job is likely to be seen as a surprise because he has not

Channel 4: As part of the restructure Channel 4 will leave its premises in London. (Photo: Getty)

Commercial duo set to exit Channel 4 in latest departures

Senior commercial roles are at risk.

Small change and receipts

Campaign Podcast: Redundancies | The cost-of-living advertising dilemma | C4 departures

Industry experts discuss the role of advertising amid the UK’s cost-of-living crisis.

The Channel 4 logo

Channel 4 to become digital-first public-service streamer

News follows today's earlier announcement of CMO departure.

Headshot of Zaid Al-Qassab

Zaid Al-Qassab to leave Channel 4

Dave Cameron also departing amid reports Channel 4 is preparing to announce 250 job cuts.

Black in Business Channel 4 TV ads

Channel 4 and Lloyd’s Bank fund TV ad campaigns for five black-owned brands

The funding is worth £100,000 of TV airtime for each business.

Mirror on class and social grade report from Channel 4

Channel 4 asks media buyers and planners to ditch SEG social class grading system

Broadcaster research finds ABC1 classification is 'out of step'.

Image taken from Year Ahead: Creativity logo

The Year Ahead 2024: Creativity

Three of the top creative leaders in the industry discuss what 2024 holds for creativity in advertising.

Channel 4 2023 ident

Impact on marcoms and creative unclear as Channel 4 announces major staff cuts

Up to 200 jobs at risk but broadcaster declines to comment on impact on marketing, 4Creative and 4Sales.

Alex Brooker and Judi Love chat for CHannel 4 and Benenden Health

Channel 4 and Benenden Health extend partnership to get UK talking about health

The partnership builds on a campaign launched in 2022.