Channel 4 News, Articles & Analysis

Read the latest Channel 4 News, Articles & Analysis at Campaignlive UK

Articles: 157 Results
England's Cricket World Cup triumph draws TV peak of 8.3m for Channel 4 and Sky

England's Cricket World Cup triumph draws TV peak of 8.3m for Channel 4 and Sky

Sunday saw Channel 4 enjoy its highest audience peak since 2012 Paralympics.

Direct Line signs up to sponsor Film on 4

Direct Line signs up to sponsor Film on 4

Deal covers all films on Channel 4, E4 and More4, as well as those on Film4 before 9pm.

Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018

Channel 4 sales chief Jonathan Allan's pay rose by 25% in 2018

Allan has led broadcaster's move to nations and regions.

Channel 4 sales revenue drops below £1bn for first time in four years

Channel 4 sales revenue drops below £1bn for first time in four years

Chief commercial officer says Channel 4 outperformed TV ad market last year, as he predicts flat revenues for 2019.

Channel 4 increases investment in VOD with tool to target custom audiences

Channel 4 increases investment in VOD with tool to target custom audiences

Brands and agencies are 'behind the curve' in investing in video-on-demand, broadcaster says.

Channel 4's next Diversity in Advertising Award focuses on LGBT+ representation

Channel 4's next Diversity in Advertising Award focuses on LGBT+ representation

Annual award offers £1m worth of commercial airtime.

Channel 4 appoints BT's Zaid Al-Qassab as CMO

Channel 4 appoints BT's Zaid Al-Qassab as CMO

Al-Qassab takes over from Dan Brooke, who left in April.

Channel 4 establishes 'sitcom degree' ahead of Big Bang Theory finale

Channel 4 establishes 'sitcom degree' ahead of Big Bang Theory finale

Fans can take interactive test to become certified 'Doctor of Sitocomology'.

4Creative's Hollyoaks ad celebrates diverse range of characters

4Creative's Hollyoaks ad celebrates diverse range of characters

Single-angle-shot film shows 'average day' on soap opera.

ISBA: UK broadcasters must improve online ad targeting to compete with tech giants

ISBA: UK broadcasters must improve online ad targeting to compete with tech giants

Parliament quizzed advertising trade body about CRR and regulation.