Confused.com News, Articles & Analysis

Read the latest Confused.com News, Articles & Analysis at Campaignlive UK

Articles: 9 Results
Rugby World Cup 2019: every ad so far

Rugby World Cup 2019: every ad so far

From pint-pullers to price-comparison websites, brands have come out in force to celebrate the tournament.

For marketers, AI will change our working lives for the better

For marketers, AI will change our working lives for the better

Technological progress doesn't only have the power to transform how we meet the needs of consumers, Confused.com's chief marketing officer

Campaign's most-read opinion articles of 2018

Campaign's most-read opinion articles of 2018

Maternity leave, disrespectful clients, long hours, Boris Johnson, James Corden and white men in general were among the topics of

Why price comparison sites are looking for more than quirky ads and cuddly toys

Why price comparison sites are looking for more than quirky ads and cuddly toys

The arrival of a new set of marketers in the big-spending price-comparison sector could see the four leading brands look

A letter to James Corden: it's time to get off the gravy train

A letter to James Corden: it's time to get off the gravy train

Creature's chief creative officer and co-founder says goodnight and good riddance to the advertising career of one Mr James Kimberley

The worst and best of James Corden in advertising

The worst and best of James Corden in advertising

As James Corden's relationship with price comparison site Confused.com comes to an end, Campaign takes a look back at the

James Corden makes way as Confused.com advertising returns to 'tackling confusion'

James Corden makes way as Confused.com advertising returns to 'tackling confusion'

Confused.com is launching a new campaign and positioning that chief marketing officer Sam Day said aims to resurrect the founding

Turkey of the week: Confused.com bungles ad thanks to James Corden's antics

Turkey of the week: Confused.com bungles ad thanks to James Corden's antics

Confused.com's latest ad starring James Corden tries way too hard for a laugh.

Confused.com chief marketer: Be flexible and stay customer-focused

Confused.com chief marketer: Be flexible and stay customer-focused

Paul Troy shares some of his experiences in marketing at brands including Moneysupermarket.com, Cadbury and O2.