Disney News, Articles & Analysis
Read the latest Disney News, Articles & Analysis at Campaignlive UK
The Star Wars hyper-reality experience is moving to Westfield Stratford.
The scale and cultural impact of the Star Wars franchise means it has a responsibility to make a positive difference,
Disney has created a lightsaber duel to mark the release of the latest Star Wars film.
The Walt Disney Company is to buy 21st Century Fox's entertainment assets, including its stake in Sky, from Rupert Murdoch.
Comparethemarket has launched a campaign featuring the meerkat Sergei reliving childhood memories of Star Wars in a spot that plays
The prospect of Disney acquiring 21st Century Fox would not mean a radical change in the short-term for advertisers, but
We join Alan Fagan, vice-president, Disney Media sales and partnerships and ESPN EMEA, in the run-up to two major movie
Playbuzz has successfully raised an additional $35m (£26m) in funding that includes existing investor, The Walt Disney Company.
The cream of the digital marketing world once again descended on Cologne, Germany, for Dmexco, the annual two-day conference and
Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...
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