Disney News, Articles & Analysis

Read the latest Disney News, Articles & Analysis at Campaignlive UK

Articles: 31 Results
ISBA: UK broadcasters must improve online ad targeting to compete with tech giants

ISBA: UK broadcasters must improve online ad targeting to compete with tech giants

Parliament quizzed advertising trade body about CRR and regulation.

Mayo on Scala: It's exciting and I don't have to say how much I'm getting paid

Mayo on Scala: It's exciting and I don't have to say how much I'm getting paid

Old barriers in culture are disappearing, the former BBC Radio 2 drivetime host Simon Mayo tells Campaign, as he prepares

Google and Netflix among first brands to feature on new Tube escalator screens

Google and Netflix among first brands to feature on new Tube escalator screens

New 42-inch HD screens allow campaigns to run from top to bottom of escalators at stations.

EBay and Harvey Nichols partner Disney ahead of bumper year of releases

EBay and Harvey Nichols partner Disney ahead of bumper year of releases

Media giant aims to be 'end-to-end partnership solution' for brands.

Campaign documentary: The future of the high street

Campaign documentary: The future of the high street

Today's high street has long been struggling to keep up with the changing demands of consumers, with many brands forced

Disney creates activation around its 'theatrical magic'

Disney creates activation around its 'theatrical magic'

Disney UK has created its first pop-up store dedicated to its musical productions with masks, puppets, costumes and a treasure

Disney and PHE break down the essentials of collaboration amid Star Wars tie-up

Disney and PHE break down the essentials of collaboration amid Star Wars tie-up

For the fifth year running, Public Health England is working with Disney to bring cinematic inspiration to the Change4Life campaign.

Nine CMO tips to close the consumer-brand gap

Nine CMO tips to close the consumer-brand gap

Consumers are evolving, brands must also - leading marketers from Mars, BT, Disney, Shell, CoverGirl and Karmarama tell how....

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Sports brand Asics has teamed up with The Walt Disney Company for a family-fitness campaign to promote upcoming Pixar film

Disney CMO: I encourage my kids to ask me questions about what I do at work

Disney CMO: I encourage my kids to ask me questions about what I do at work

The changing face of media and retail poses big challenges - but it's just as important for marketers to support