Disney News, Articles & Analysis

Read the latest Disney News, Articles & Analysis at Campaignlive UK

Articles: 12 Results
Does the consolidation of traditional media spell the end of the ad as we know it?

Does the consolidation of traditional media spell the end of the ad as we know it?

The prospect of Disney acquiring 21st Century Fox would not mean a radical change in the short-term for advertisers, but

My Media Week: Alan Fagan, Disney & ESPN

My Media Week: Alan Fagan, Disney & ESPN

We join Alan Fagan, vice-president, Disney Media sales and partnerships and ESPN EMEA, in the run-up to two major movie

Playbuzz raises $35m to take branded content business global

Playbuzz raises $35m to take branded content business global

Playbuzz has successfully raised an additional $35m (£26m) in funding that includes existing investory, The Walt Disney Company.

Brands, bots and Bonin: Dmexco 2017 highlights

Brands, bots and Bonin: Dmexco 2017 highlights

The cream of the digital marketing world once again descended on Cologne, Germany, for Dmexco, the annual two-day conference and

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...

Disney cuts ties with Netflix to launch own streaming service

Disney cuts ties with Netflix to launch own streaming service

Disney is ending a distribution deal with Netflix as the media giant prepares to launch its own online streaming services

Disney and FA team up to get girls playing football

Disney and FA team up to get girls playing football

The Football Association has launched a three-year partnership with Disney to increase girls' participation in football and evolve perceptions of

Disney's Anna Hill: get involved and love your brand

Disney's Anna Hill: get involved and love your brand

Anna Hill didn't become Disney's UK and Ireland chief marketing officer by just focusing on the big things.

Hackers hold Disney to ransom for Pirates of the Caribbean

Hackers hold Disney to ransom for Pirates of the Caribbean

Hackers have reportedly stolen the latest instalment of Pirates of the Caribbean and have threatened to post it online unless

Brands take note: mums notice details like the size of crumpet holes

Brands take note: mums notice details like the size of crumpet holes

When it comes to appealing to mums, attentiveness to details is a key trait, as Warburtons learnt when it redesigned