Disney News, Articles & Analysis

Read the latest Disney News, Articles & Analysis at Campaignlive UK

Articles: 27 Results
Campaign documentary: The future of the high street

Campaign documentary: The future of the high street

Today's high street has long been struggling to keep up with the changing demands of consumers, with many brands forced

Disney creates activation around its 'theatrical magic'

Disney creates activation around its 'theatrical magic'

Disney UK has created its first pop-up store dedicated to its musical productions with masks, puppets, costumes and a treasure

Disney and PHE break down the essentials of collaboration amid Star Wars tie-up

Disney and PHE break down the essentials of collaboration amid Star Wars tie-up

For the fifth year running, Public Health England is working with Disney to bring cinematic inspiration to the Change4Life campaign.

Nine CMO tips to close the consumer-brand gap

Nine CMO tips to close the consumer-brand gap

Consumers are evolving, brands must also - leading marketers from Mars, BT, Disney, Shell, CoverGirl and Karmarama tell how....

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Asics ties up with Disney-Pixar for Incredibles 2 fitness push

Sports brand Asics has teamed up with The Walt Disney Company for a family-fitness campaign to promote upcoming Pixar film

Disney CMO: I encourage my kids to ask me questions about what I do at work

Disney CMO: I encourage my kids to ask me questions about what I do at work

The changing face of media and retail poses big challenges - but it's just as important for marketers to support

Find out who's made it into the Power 100 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene

Disney lets kids experience life in Avengers' shoes with Clarks partnership

Disney lets kids experience life in Avengers' shoes with Clarks partnership

With Avengers: Infinity War out tomorrow, Disney is once again going to town with its brand partnerships as it seeks

Fox offers to sell Sky News to Disney

Fox offers to sell Sky News to Disney

Rupert Murdoch's 21st Century Fox has proposed selling Sky News to Disney as it hopes to convince regulators to approve

Accenture Interactive chosen as innovation partner for Disney

Accenture Interactive chosen as innovation partner for Disney

Accenture Interactive has been appointed by The Walt Disney Studios as founding member and innovation partner of its StudioLAB.