Disney News, Articles & Analysis

Read the latest Disney News, Articles & Analysis at Campaignlive UK

Articles: 17 Results
Lucasfilm's hyper reality Star Wars experience to move to Westfield Stratford

Lucasfilm's hyper reality Star Wars experience to move to Westfield Stratford

The Star Wars hyper-reality experience is moving to Westfield Stratford.

Why Star Wars is partnering with EDF to get girls to consider STEM careers

Why Star Wars is partnering with EDF to get girls to consider STEM careers

The scale and cultural impact of the Star Wars franchise means it has a responsibility to make a positive difference,

Disney creates lightsaber duel to promote Star Wars: The Last Jedi

Disney creates lightsaber duel to promote Star Wars: The Last Jedi

Disney has created a lightsaber duel to mark the release of the latest Star Wars film.

Disney buys Fox's entertainment assets to create $210bn media giant

Disney buys Fox's entertainment assets to create $210bn media giant

The Walt Disney Company is to buy 21st Century Fox's entertainment assets, including its stake in Sky, from Rupert Murdoch.

Comparethemarket renews Disney partnership ahead of The Last Jedi release

Comparethemarket renews Disney partnership ahead of The Last Jedi release

Comparethemarket has launched a campaign featuring the meerkat Sergei reliving childhood memories of Star Wars in a spot that plays

Does the consolidation of traditional media spell the end of the ad as we know it?

Does the consolidation of traditional media spell the end of the ad as we know it?

The prospect of Disney acquiring 21st Century Fox would not mean a radical change in the short-term for advertisers, but

My Media Week: Alan Fagan, Disney & ESPN

My Media Week: Alan Fagan, Disney & ESPN

We join Alan Fagan, vice-president, Disney Media sales and partnerships and ESPN EMEA, in the run-up to two major movie

Playbuzz raises $35m to take branded content business global

Playbuzz raises $35m to take branded content business global

Playbuzz has successfully raised an additional $35m (£26m) in funding that includes existing investor, The Walt Disney Company.

Brands, bots and Bonin: Dmexco 2017 highlights

Brands, bots and Bonin: Dmexco 2017 highlights

The cream of the digital marketing world once again descended on Cologne, Germany, for Dmexco, the annual two-day conference and

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

'Absolute desire to purchase' is the perfect made-up metric: Disney's CMO Anna Hill

Ahead of dmexco 2017, Campaign talks to Hill about the ideal metric, connecting with audiences and watching competitors' movies...