EE News, Articles & Analysis

Read the latest EE News, Articles & Analysis at Campaignlive UK

Articles: 35 Results
EE scales up Wembley Cup experience to reach new audiences

EE scales up Wembley Cup experience to reach new audiences

The brand brought content-led campaign to life at Wembley to entertain its youth audience.

EE shows off 5G network at Baftas with 'world's first' AI stylist

EE shows off 5G network at Baftas with 'world's first' AI stylist

'Shudu' will appear on red carpet via holographic technology.

EE and Virgin Media fined £13.3m for overcharging customers

EE and Virgin Media fined £13.3m for overcharging customers

Ofcom has labelled the overcharging of customers 'unacceptable', but Virgin Media plans to appeal.

EE rings the changes with fourth Wembley Cup campaign

EE rings the changes with fourth Wembley Cup campaign

Draft stage and 'fast and furious' 30-minute matches among this year's innovations.

Brand Slam: O2 vs EE

Brand Slam: O2 vs EE

The mobile network providers are focusing on sport and music to retain existing customers and attract new ones.

EE brings 4G-powered outdoor screenings to rural communities

EE brings 4G-powered outdoor screenings to rural communities

The partnership with Bafta celebrates EE's 4G network.

Adwatch: Google succeeds where EE fails in humanity test

Adwatch: Google succeeds where EE fails in humanity test

Google Home Mini and EE TV both use warmth in their ads but only one really pulls it off, Kate

Turkey of the week: Kevin Bacon and Delia Smith make a bad couple in latest EE ad

Turkey of the week: Kevin Bacon and Delia Smith make a bad couple in latest EE ad

This ad is one of the most contrived from EE's entire Kevin Bacon campaign.

Movers and shakers: FCB, BT, BBDO, MediaCom, TBWA\London, Fold7, We Are Social and more

Movers and shakers: FCB, BT, BBDO, MediaCom, TBWA\London, Fold7, We Are Social and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry

BT and EE consumer marketing unified under single role

BT and EE consumer marketing unified under single role

BT has promoted Pete Oliver to its top consumer marketing role as part of a restructure aimed at speeding up