Ford News, Articles & Analysis

Read the latest Ford News, Articles & Analysis at Campaignlive UK

Articles: 16 Results
Marketers invited to apply for voluntary redundancy at Jaguar Land Rover

Marketers invited to apply for voluntary redundancy at Jaguar Land Rover

Carmaker aims to cut global workforce by 4,500.

Movers and Shakers: FCB Inferno, Mcgarrybowen, Carat, Ford and more

Movers and Shakers: FCB Inferno, Mcgarrybowen, Carat, Ford and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Ford veteran Mandy Dean promoted to UK marketing director

Ford veteran Mandy Dean promoted to UK marketing director

Dean replaces Lisa Brankin, who moves to sales director role.

Ford's drive to create a thrilling experience

Ford's drive to create a thrilling experience

Carmaker gave visitors a chance to learn and perform stunts and star in a film trailer.

Digital Experience

Digital Experience

Imagination took its audience to Hollywood to launch Ford's Go Faster campaign, which won the Digital Experience prize.

Creative Event of the Year

Creative Event of the Year

The Converse One-Star Hotel, devised by XYZ and Hotel to position Converse as the brand of the anti-hero, won Creative

Fast and furious three: car brands rapped for encouraging dangerous driving

Fast and furious three: car brands rapped for encouraging dangerous driving

The Advertising Standards Authority has banned ads from Ford, Nissan and Abarth, each of which it found to encourage unsafe

Why did WPP lose Ford? Start with the advertising

Why did WPP lose Ford? Start with the advertising

Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on

Does the Ford decision show that bespoke agency teams have outlived their usefulness?

Does the Ford decision show that bespoke agency teams have outlived their usefulness?

WPP formed its global Ford unit two years ago

Airbnb hires Musa Tariq for experiences marketing role

Airbnb hires Musa Tariq for experiences marketing role

Tariq left Ford earlier this year and has been working as an advisor since.