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Ford News, Articles & Analysis
Read the latest Ford News, Articles & Analysis at Campaignlive UK
WPP hires Robert Guay to replace Satish Korde at Ford agency GTB
Guay joins after GTB's loss of Ford's $800m creative account.
Would AI lie to you?
Advertising Week Europe session debates truth and myth around AI
Marketers invited to apply for voluntary redundancy at Jaguar Land Rover
Carmaker aims to cut global workforce by 4,500.
Movers and Shakers: FCB Inferno, Mcgarrybowen, Carat, Ford and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Ford veteran Mandy Dean promoted to UK marketing director
Dean replaces Lisa Brankin, who moves to sales director role.
Ford's drive to create a thrilling experience
Carmaker gave visitors a chance to learn and perform stunts and star in a film trailer.
Creative Event of the Year
The Converse One-Star Hotel, devised by XYZ and Hotel to position Converse as the brand of the anti-hero, won Creative
Digital Experience
Imagination took its audience to Hollywood to launch Ford's Go Faster campaign, which won the Digital Experience prize.
Fast and furious three: car brands rapped for encouraging dangerous driving
The Advertising Standards Authority has banned ads from Ford, Nissan and Abarth, each of which it found to encourage unsafe
Why did WPP lose Ford? Start with the advertising
Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on
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