Ford News, Articles & Analysis
Read the latest Ford News, Articles & Analysis at Campaignlive UK
Ford's drive to create a thrilling experience
Carmaker gave visitors a chance to learn and perform stunts and star in a film trailer.
Creative Event of the Year
The Converse One-Star Hotel, devised by XYZ and Hotel to position Converse as the brand of the anti-hero, won Creative
Digital Experience
Imagination took its audience to Hollywood to launch Ford's Go Faster campaign, which won the Digital Experience prize.
Fast and furious three: car brands rapped for encouraging dangerous driving
The Advertising Standards Authority has banned ads from Ford, Nissan and Abarth, each of which it found to encourage unsafe
Why did WPP lose Ford? Start with the advertising
Even a Dacia spot has been outperforming ads from the world's first car brand, according to System1's effectiveness research on
Does the Ford decision show that bespoke agency teams have outlived their usefulness?
WPP formed its global Ford unit two years ago
Airbnb hires Musa Tariq for experiences marketing role
Tariq left Ford earlier this year and has been working as an advisor since.
Ford is using a large AI installation to promote its new car ahead of launch
Ford has created a large AI installation to encourage passersby to share their passions ahead of the launch of its
Ford's VR experience convinced 91% of drivers and cyclists to change their behaviour
Ford, its WPP agency team, and Happy Finish have created a VR experience called "WheelSwap" in which motorists are transported
Why Ford invented a brain-scanning helmet
Ford, Oath and Mindshare have been running a branded content campaign based on a study of the brain's performance under