Govt Services News, Articles & Analysis

Read the latest Govt Services News, Articles & Analysis at Campaignlive UK

Articles: 105 Results
Coronavirus visualised as a green gas in UK government’s latest pandemic campaign

Coronavirus visualised as a green gas in UK government’s latest pandemic campaign

Film is fronted by Good Morning Britain’s Dr Hilary Jones.

Govt spent more than £184m on Covid comms in 2020

Govt spent more than £184m on Covid comms in 2020

MG OMD and MullenLowe were main agencies handling work.

Will the government’s new emotive Covid ad make people obey the rules?

Will the government’s new emotive Covid ad make people obey the rules?

Is a 'watching eyes' approach going to encourage people to do the right thing?

Govt pulls ad with unproven Covid-19 claim

Govt pulls ad with unproven Covid-19 claim

Cabinet Office has told the ASA the disputed claim will not be repeated.

Campaign podcast: Bringing creative and media together (but not just for big brands)

Campaign podcast: Bringing creative and media together (but not just for big brands)

Simon Davis, founder of Walk-In Media, explains why a new generation of smaller 'long-tail' advertisers should not be ignored by

Review of 2020: When a 'normal public health campaign' won't do

Review of 2020: When a 'normal public health campaign' won't do

As part of Campaign's "Not Normal" series of essays about 2020, we look at how the government’s marketers and those

Govt media spend on Covid-19 messaging hits £100m via MG OMD

Govt media spend on Covid-19 messaging hits £100m via MG OMD

Latest figures show government spent £26.8m in September.

Power 100 2020: Alex Aiken

Power 100 2020: Alex Aiken

This year's top marketers.

Power 100 2020: Alexia Clifford

Power 100 2020: Alexia Clifford

This year's top marketers.

Government’s ‘Cyber first’ campaign pulled amid online backlash

Government’s ‘Cyber first’ campaign pulled amid online backlash

Campaign called ‘crass’ by culture secretary.