Honda News, Articles & Analysis

Read the latest Honda News, Articles & Analysis at Campaignlive UK

Articles: 16 Results
publicis groupe logo

Europe agency rankings: Publicis Media enters league taking pole position

Publicis Groupe finished Q1 at the top among holding companies

Above & Beyond: Matt Steward (right) will report to group chief executive Zaid Al-Zaidy

Above & Beyond poaches Wunderman Thompson executive

Matt Steward was previously chief client officer and executive board member at Wunderman Thompson.

The front side of Walmart with a car parked up front

Global new-biz round-up 2021: Americas and APAC fight for top spot

FMCG most active sector both in Europe and Asia-Pacific.

Honda Motorcycles: debuts work by VCCP

VCCP kick starts first campaign for Honda Motorcycles

Focus shifted on the experience of the Honda bike rider, rather than the bike itself.

My Campaign: the making of Honda 'Grrr'

In the first of a series of reflections on what it is like to produce award-winning work, Sean Thompson looks

Honda appoints UM to European media account

The pitch focused on integrated data solutions and digital transformation

Honda's wimpy electric car campaign shows us a car industry facing a precipice

New product categories should be crystal clear in content and radical in form.

What major brands say about their Facebook adspend freeze

In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.

Honda puts media account up for pitch in Europe

Dentsu Aegis Network has held estimated £50m business since 2015.

All five remakes in ITV 'The people's ad break' outstrip originals for brand recall

Remakes of Honda and Aldi ads have stronger emotional impact