IKEA News, Articles & Analysis

Read the latest IKEA News, Articles & Analysis at Campaignlive UK

Articles: 45 Results
Ikea launches furniture-rental service across all markets

Ikea launches furniture-rental service across all markets

Roll-out follows trial in Netherlands, Sweden and Switzerland.

National Cleaning Week: How brands are nudging consumers to clean up

National Cleaning Week: How brands are nudging consumers to clean up

Campaign looks at some of this year's best 'green marketing' initiatives to celebrate National Cleaning Week.

Saatchi's Rose on the 5 best TV ads of the moment

Saatchi's Rose on the 5 best TV ads of the moment

We ask one Thinkbox Academy member to cast her eyes over the best TV creative from the past two months.

Pick of the Week: All aboard the Good Ship Ikea

Pick of the Week: All aboard the Good Ship Ikea

This playful activation delivers both a serious message and tangible results as it sails along.

Ikea giant bath toy sets sail to clear rubbish from waterways

Ikea giant bath toy sets sail to clear rubbish from waterways

Stunt marks opening of Greenwich store.

Ikea to host series of in-store sleep events

Ikea to host series of in-store sleep events

Activation is part of retailer's latest campaign encouraging people to have a good night's sleep.

Ikea turns nightclub into fantasy dormitory in new campaign

Ikea turns nightclub into fantasy dormitory in new campaign

Venue features bartenders serving herbal tea

150 great ads we had something to do with

150 great ads we had something to do with

What do the 50 short films from our series tell us about the state of creativity?

Best ads in 50 years: Ikea's seamless, dreamlike beauty

Best ads in 50 years: Ikea's seamless, dreamlike beauty

We look back on the best advertising in the past half-century

My campaign: Juan Cabral's best work

My campaign: Juan Cabral's best work

He likes to do things the hard way