IKEA News, Articles & Analysis

Read the latest IKEA News, Articles & Analysis at Campaignlive UK

Articles: 61 Results
Campaign podcast: Bringing creative and media together (but not just for big brands)
January 14, 2021 by Omar Oakes

Campaign podcast: Bringing creative and media together (but not just for big brands)

Simon Davis, founder of Walk-In Media, explains why a new generation of smaller 'long-tail' advertisers should not be ignored by

Pick of the Week: Ikea's environmental push comes at the right time
January 07, 2021 by Gurjit Degun

Pick of the Week: Ikea's environmental push comes at the right time

Ad by Mother shows people reduce, reuse and recycle.

Ikea bids to make frugality fashionable in campaign promoting eco-conscious life
January 01, 2021 by Simon Gwynn

Ikea bids to make frugality fashionable in campaign promoting eco-conscious life

‘Fortune favours the frugal’ includes TV, cinema, out of home, radio and digital.

John Lewis and Ikea's buy-back schemes point the way to the ‘conscious’ future for brands
October 26, 2020 by David Stevens

John Lewis and Ikea's buy-back schemes point the way to the ‘conscious’ future for brands

Being a conscious brand is about so much more than sustainability – here are six factors that mark out truly

Power 100 2020: Kemi Anthony
October 13, 2020 by Staff

Power 100 2020: Kemi Anthony

This year's top marketers.

Pick of the Week: Ikea's dreamy print ads celebrate joy of sleep
October 01, 2020 by Kate Magee

Pick of the Week: Ikea's dreamy print ads celebrate joy of sleep

Stylish campaign continues Ikea's rich advertising tradition.

Pick of the Week: An early night (on an Ikea mattress) wins the race
September 10, 2020 by Jennifer Small

Pick of the Week: An early night (on an Ikea mattress) wins the race

Ikea's prequel to Aesop's fable The Tortoise and the Hare highlights the importance of quality sleep

Ikea gives 'The Tortoise and the Hare' a prequel
September 04, 2020 by Emmet McGonagle

Ikea gives 'The Tortoise and the Hare' a prequel

Campaign created by Mother.

Brands tackling the hurricanes of change
April 21, 2020 by Colman Sheil

Brands tackling the hurricanes of change

Colman Sheil chooses his favourite creative responses to Covid-19 so far.

Ikea sweeps up TV creativity award
January 13, 2020 by Meg Carter

Ikea sweeps up TV creativity award

The retailer beat rivals with its first Christmas TV ad