IKEA News, Articles & Analysis

Read the latest IKEA News, Articles & Analysis at Campaignlive UK

Articles: 61 Results
Campaign podcast: Bringing creative and media together (but not just for big brands)

Campaign podcast: Bringing creative and media together (but not just for big brands)

Simon Davis, founder of Walk-In Media, explains why a new generation of smaller 'long-tail' advertisers should not be ignored by

Pick of the Week: Ikea's environmental push comes at the right time

Pick of the Week: Ikea's environmental push comes at the right time

Ad by Mother shows people reduce, reuse and recycle.

Ikea bids to make frugality fashionable in campaign promoting eco-conscious life

Ikea bids to make frugality fashionable in campaign promoting eco-conscious life

‘Fortune favours the frugal’ includes TV, cinema, out of home, radio and digital.

John Lewis and Ikea's buy-back schemes point the way to the ‘conscious’ future for brands

John Lewis and Ikea's buy-back schemes point the way to the ‘conscious’ future for brands

Being a conscious brand is about so much more than sustainability – here are six factors that mark out truly

Power 100 2020: Kemi Anthony

Power 100 2020: Kemi Anthony

This year's top marketers.

Pick of the Week: Ikea's dreamy print ads celebrate joy of sleep

Pick of the Week: Ikea's dreamy print ads celebrate joy of sleep

Stylish campaign continues Ikea's rich advertising tradition.

Pick of the Week: An early night (on an Ikea mattress) wins the race

Pick of the Week: An early night (on an Ikea mattress) wins the race

Ikea's prequel to Aesop's fable The Tortoise and the Hare highlights the importance of quality sleep

Ikea gives 'The Tortoise and the Hare' a prequel

Ikea gives 'The Tortoise and the Hare' a prequel

Campaign created by Mother.

Brands tackling the hurricanes of change

Brands tackling the hurricanes of change

Colman Sheil chooses his favourite creative responses to Covid-19 so far.

Ikea sweeps up TV creativity award

Ikea sweeps up TV creativity award

The retailer beat rivals with its first Christmas TV ad