IKEA News, Articles & Analysis

Read the latest IKEA News, Articles & Analysis at Campaignlive UK

Articles: 50 Results
Very surprising: online retailer beats John Lewis as most engaging Christmas ad
November 15, 2019 by Ben Bold

Very surprising: online retailer beats John Lewis as most engaging Christmas ad

Dogs Trust's 'A dog is for life, not just for Christmas' comes top in brand favourability.

Christmas ads 2019: Adland reviews M&S, TK Maxx, Lidl, Ikea and more
November 14, 2019 by Emmet McGonagle

Christmas ads 2019: Adland reviews M&S, TK Maxx, Lidl, Ikea and more

Countdown to Christmas continues...

Ikea's first Christmas ad tackles 'home shame' during festivities
November 08, 2019 by Brittaney Kiefer

Ikea's first Christmas ad tackles 'home shame' during festivities

Work by Mother is set to original grime track...

Ikea hosts Swedish Santa Lucia celebrations
October 25, 2019 by Fayola Douglas

Ikea hosts Swedish Santa Lucia celebrations

Winter festival will have choir singers and Swedish food buffet.

Ikea and Sonos unveil immersive theatre experience
September 04, 2019 by Fayola Douglas

Ikea and Sonos unveil immersive theatre experience

Multisensory experience explores how sound impacts emotions.

Ikea launches furniture-rental service across all markets
April 04, 2019 by Simon Gwynn

Ikea launches furniture-rental service across all markets

Roll-out follows trial in Netherlands, Sweden and Switzerland.

National Cleaning Week: How brands are nudging consumers to clean up
March 29, 2019 by Orianna Rosa Royle

National Cleaning Week: How brands are nudging consumers to clean up

Campaign looks at some of this year's best 'green marketing' initiatives to celebrate National Cleaning Week.

Saatchi's Rose on the 5 best TV ads of the moment
March 04, 2019 by Suzanne Bidlake

Saatchi's Rose on the 5 best TV ads of the moment

We ask one Thinkbox Academy member to cast her eyes over the best TV creative from the past two months.

Pick of the Week: All aboard the Good Ship Ikea
February 21, 2019 by Yasmin Arrigo

Pick of the Week: All aboard the Good Ship Ikea

This playful activation delivers both a serious message and tangible results as it sails along.

Ikea giant bath toy sets sail to clear rubbish from waterways
February 18, 2019 by Gurjit Degun

Ikea giant bath toy sets sail to clear rubbish from waterways

Stunt marks opening of Greenwich store.