IKEA News, Articles & Analysis

Read the latest IKEA News, Articles & Analysis at Campaignlive UK

Articles: 38 Results
150 great ads we had something to do with

150 great ads we had something to do with

What do the 50 short films from our series tell us about the state of creativity?

Best ads in 50 years: Ikea's seamless, dreamlike beauty

Best ads in 50 years: Ikea's seamless, dreamlike beauty

We look back on the best advertising in the past half-century

My campaign: Juan Cabral's best work

My campaign: Juan Cabral's best work

He likes to do things the hard way

Mother and VCCP clean up at Marketing New Thinking Awards

Mother and VCCP clean up at Marketing New Thinking Awards

Agencies took home one Grand Prix each, with winning campaigns including KFC, Ikea, Amnesty International and Domino's.

Ikea turns knitting party into enchanted fairground in new product-focused campaign

Ikea turns knitting party into enchanted fairground in new product-focused campaign

Ikea is showcasing the new additions to its range with an integrated campaign that marks a change in the retailer's

Ikea celebrates 75 years with US game experience

Ikea celebrates 75 years with US game experience

Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.

Ikea creates reading room for customers to pick up a Man Booker Prize longlist book

Ikea creates reading room for customers to pick up a Man Booker Prize longlist book

Ikea is partnering with the Man Booker Prize to create a relaxation reading room at its Wembley store.

Under the sheets: how Ikea's "Ghosts" came to life

Under the sheets: how Ikea's "Ghosts" came to life

Ikea's Kemi Anthony and Mother partners Ana Balarin and Hermeti Balarin on how embracing what scares us can be a

Adwatch:  Ikea shows product doesn't have to be poor relation of brand

Adwatch: Ikea shows product doesn't have to be poor relation of brand

Sandie Dilger, strategy partner at Ogilvy reviews "Ghosts" by Mother.

Mother's "Ghosts" wins Thinkboxes Award for Ikea

Mother's "Ghosts" wins Thinkboxes Award for Ikea

Ikea's "Ghosts" has been voted the best TV creative of March/April by the Thinkbox Academy.