ITV News, Articles & Analysis

Read the latest ITV News, Articles & Analysis at Campaignlive UK

Articles: 159 Results
Publicis Media poaches ITV's Steve Bignell to head UK trading

Publicis Media poaches ITV's Steve Bignell to head UK trading

Departing executive oversaw expansion of addressable advertising.

John Lewis' Edgar the dragon to gatecrash credits on ITV

John Lewis' Edgar the dragon to gatecrash credits on ITV

Partnership will see character take over channel throughout December.

ITV Palooza stardust masks challenge of 'chasing the missing viewer'

ITV Palooza stardust masks challenge of 'chasing the missing viewer'

Campaign reports from ITV's annual showcase for advertisers.

BritBox launches debut campaign

BritBox launches debut campaign

It was created by ITV Creative and Rattling Stick.

ITV to launch addressable TV platform Planet V in 2020

ITV to launch addressable TV platform Planet V in 2020

Planet V will let advertisers target and buy online ads on a joined-up, 'end-to-end' basis.

Channel 4 joins forces with BBC and ITV on BritBox streaming service

Channel 4 joins forces with BBC and ITV on BritBox streaming service

Deal unites UK's three public-service broadcasters and ups the ante on Netflix and Amazon.

Lords committee calls for PSBs to better reflect UK cultural diversity

Lords committee calls for PSBs to better reflect UK cultural diversity

Report posits formation of BBC Funding Commission...

Programmatic: where are we now?

Programmatic: where are we now?

"We are headed towards a world where all TV and media will be addressable, so we need to start to

ITV Hub users grow 15% to reach 30m

ITV Hub users grow 15% to reach 30m

Broadcaster had aimed for milestone by 2021.

ITV2 'Blood squad' returns for Halloween-themed drive

ITV2 'Blood squad' returns for Halloween-themed drive

ITV2 and NHS Blood and Transplant aim to encourage people to give blood.