ITV News, Articles & Analysis

Read the latest ITV News, Articles & Analysis at Campaignlive UK

Articles: 185 Results
ITV has outsmarted Channel 4 with its creative sales initiative

ITV has outsmarted Channel 4 with its creative sales initiative

Clever ways are emerging of keeping advertisers from pulling spend.

ITV introduces 23% discount for March and April bookings

ITV introduces 23% discount for March and April bookings

Move is accompanied by suspension of late booking fees.

What did you do in the great pandemic?

What did you do in the great pandemic?

Brands, like citizens, have three options when it comes to responding to coronavirus.

ITV reduces programme budget by £100m as ad market deteriorates

ITV reduces programme budget by £100m as ad market deteriorates

All types of brands are deferring spend.

ITV enjoys surging daytime audiences as nation works from home

ITV enjoys surging daytime audiences as nation works from home

It is strongest performance for Wednesday since Christmas Day 2013, ITV said.

ITV reduces Coronation Street and Emmerdale output

ITV reduces Coronation Street and Emmerdale output

Ant & Dec's Saturday Night Takeaway will also air without live audience for first time.

ITV forecasts 10% fall in April ad revenue due to coronavirus

ITV forecasts 10% fall in April ad revenue due to coronavirus

Broadcaster is seeing impact from 'travel advertising deferments' in March and April.

Why Tesco fought temptation to plaster logo all over Supermarket Sweep

Why Tesco fought temptation to plaster logo all over Supermarket Sweep

Striking balance between brand integration and audience enjoyment was key to success of retailer's partnership with ITV.

Winter Love Island finale viewers fall by a third to 2.7m

Winter Love Island finale viewers fall by a third to 2.7m

Figure is significantly down from 4.1m who watched 2019 summer finale.

"Out of home screens will be mainstream broadcast channel in 2020"

"Out of home screens will be mainstream broadcast channel in 2020"

DOOH screens are "attention magnets", where the interplay between ads and content boosts audience engagement by five times