ITV News, Articles & Analysis

Read the latest ITV News, Articles & Analysis at Campaignlive UK

Articles: 109 Results
ISBA: UK broadcasters must improve online ad targeting to compete with tech giants

ISBA: UK broadcasters must improve online ad targeting to compete with tech giants

Parliament quizzed advertising trade body about CRR and regulation.

ITV journeys through history to champion TV's pivotal role in culture

ITV journeys through history to champion TV's pivotal role in culture

Work was created by Uncommon Creative Studio.

Britain's Got Talent pulls in highest ratings of 2019 at 10m

Britain's Got Talent pulls in highest ratings of 2019 at 10m

ITV show on Saturday night took 50% share of audience.

ITV strikes deal with Amobee for addressable ad sales on ITV Hub

ITV strikes deal with Amobee for addressable ad sales on ITV Hub

Broadcaster wants to have its own ad tech.

Pre-9pm HFSS TV ad ban 'would cut child's intake by just two calories'

Pre-9pm HFSS TV ad ban 'would cut child's intake by just two calories'

ITV warns of lack of evidence ban would cut obesity

BBH's final ad for Virgin Media is an ITV roadblock

BBH's final ad for Virgin Media is an ITV roadblock

Ad will run simultaneously across ITV, ITV2, ITV3, ITV4 and ITVBe on Saturday night.

BBC wins big at Broadcasting Guild Press Awards

BBC wins big at Broadcasting Guild Press Awards

Channel 4 scoops best comedy for Derry Girls while ITV goes home empty handed.

Lords launch report into online threat to public service broadcasters

Lords launch report into online threat to public service broadcasters

Communications Committee will ask how serious the threat is from Netflix and Amazon, and whether PSBs are worth saving.

Sky and C4 suffer biggest slumps in young commercial impacts

Sky and C4 suffer biggest slumps in young commercial impacts

The number of linear TV ads seen by 16- to 34-year-old viewers has fallen by a fifth compared with a

Carolyn McCall on TV's 'book club feel': You can be well watched, not just well read

Carolyn McCall on TV's 'book club feel': You can be well watched, not just well read

TV "gives us cultural reference points", according to ITV chief executive Carolyn McCall.