ITV News, Articles & Analysis
Read the latest ITV News, Articles & Analysis at Campaignlive UK
Clever ways are emerging of keeping advertisers from pulling spend.
Move is accompanied by suspension of late booking fees.
Brands, like citizens, have three options when it comes to responding to coronavirus.
All types of brands are deferring spend.
It is strongest performance for Wednesday since Christmas Day 2013, ITV said.
Ant & Dec's Saturday Night Takeaway will also air without live audience for first time.
Broadcaster is seeing impact from 'travel advertising deferments' in March and April.
Striking balance between brand integration and audience enjoyment was key to success of retailer's partnership with ITV.
Figure is significantly down from 4.1m who watched 2019 summer finale.
DOOH screens are "attention magnets", where the interplay between ads and content boosts audience engagement by five times
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