ITV News, Articles & Analysis
Read the latest ITV News, Articles & Analysis at Campaignlive UK
Departing executive oversaw expansion of addressable advertising.
Partnership will see character take over channel throughout December.
Campaign reports from ITV's annual showcase for advertisers.
It was created by ITV Creative and Rattling Stick.
Planet V will let advertisers target and buy online ads on a joined-up, 'end-to-end' basis.
Deal unites UK's three public-service broadcasters and ups the ante on Netflix and Amazon.
Report posits formation of BBC Funding Commission...
"We are headed towards a world where all TV and media will be addressable, so we need to start to
Broadcaster had aimed for milestone by 2021.
ITV2 and NHS Blood and Transplant aim to encourage people to give blood.
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