ITV News, Articles & Analysis

Read the latest ITV News, Articles & Analysis at Campaignlive UK

Articles: 80 Results
Love Island beats politics to be most tweeted-about TV show in 2018

Love Island beats politics to be most tweeted-about TV show in 2018

ITV reality show partner Missguided was oft-mentioned too.

ITV appoints Kate Waters to build closer relationships with brands

ITV appoints Kate Waters to build closer relationships with brands

Waters is leaving Now, the agency she co-founded.

Hot in 2018: Top 7 digital innovations

Hot in 2018: Top 7 digital innovations

Throughout December, we are revealing the best of our industry in 2018.

The X Factor finale attracts 7.5m viewers

The X Factor finale attracts 7.5m viewers

Peak audience up by 500,000 compared with last year's final episode.

Phillip Schofield, Rio Ferdinand and Christine Lampard share Christmas stories in BT campaign

Phillip Schofield, Rio Ferdinand and Christine Lampard share Christmas stories in BT campaign

Series of 20-second spots highlight role BT products play on Christmas Day.

The X Factor final commands £160,000 a spot

The X Factor final commands £160,000 a spot

Simon Cowell-fronted competition continues to draw in sizeable advertising revenue for ITV.

Huddle 2018: Mindshare, ITV and DCM on the power of influence

Huddle 2018: Mindshare, ITV and DCM on the power of influence

The event, now in its eighth year, explored the 'the new era of influence'.

ITV's I'm a Celebrity... records highest-ever launch episode audience of 14.2m

ITV's I'm a Celebrity... records highest-ever launch episode audience of 14.2m

Consolidated viewing figures show increase of one million.

I'm a Celebrity... returns to ITV with 11.9m audience peak without Ant

I'm a Celebrity... returns to ITV with 11.9m audience peak without Ant

Audience averaged 11 million, compared with 10.3 million last year.

Live TV satisfies viewers' needs more than other media, study finds

Live TV satisfies viewers' needs more than other media, study finds

Latest research from Thinkbox dubs YouTube 'UseTube'.