ITV News, Articles & Analysis

Read the latest ITV News, Articles & Analysis at Campaignlive UK

Articles: 94 Results
ITV signs up Dunelm to sponsor This Morning

ITV signs up Dunelm to sponsor This Morning

Homeware retailer will team up with mid-morning show from 1 March.

Is Change4Life really having any impact on our nation's health?

Is Change4Life really having any impact on our nation's health?

Initiative should look to Veg Power for inspiration...

Uber Eats lands £5m Love Island sponsorship

Uber Eats lands £5m Love Island sponsorship

Food-delivery service takes over from Superdrug.

Lego ad break on ITV returns for The Lego Movie 2

Lego ad break on ITV returns for The Lego Movie 2

Toy-themed movie sequel's main character Emmet will appear during The Voice as part of 'Awesome Week'.

Getting kids to eat their greens requires an evil masterstroke

Getting kids to eat their greens requires an evil masterstroke

When it comes to this particular audience and advertising challenge, conventional thinking just wasn't bringing home the broccoli.

ITV and Veg Power launch campaign to get kids eating vegetables after 'adults failed'

ITV and Veg Power launch campaign to get kids eating vegetables after 'adults failed'

Activity by Adam & Eve/DDB takes unconventional approach to encourage healthy eating among children.

Pick of the Week: ITV's stylish campaign celebrates great storytelling

Pick of the Week: ITV's stylish campaign celebrates great storytelling

It is the first work for the brand by Uncommon Creative Studio.

ITV's Rufus Radcliffe wants new campaign to reach 'light viewers' three times over

ITV's Rufus Radcliffe wants new campaign to reach 'light viewers' three times over

Campaign is start of year-long drumbeat of increased brand activity.

Debut ITV campaign by Uncommon muses on nature of compelling characters

Debut ITV campaign by Uncommon muses on nature of compelling characters

Initial two films feature Roger Allam as DI Fred Thursday from Endeavour and Brenda Blethyn as DCI Vera Stanhope from

Suzuki to sponsor Channel 4's Gogglebox

Suzuki to sponsor Channel 4's Gogglebox

New idents will launch next month.