ITV News, Articles & Analysis

Read the latest ITV News, Articles & Analysis at Campaignlive UK

Articles: 218 Results
ITV extends four-week AB deadlines into 2021

ITV extends four-week AB deadlines into 2021

ITV said a trial period during the autumn, in which the standard nine-week deadlines were suspended, was “successful”.

ITV picks Rufus Radcliffe to lead new on-demand unit as it shifts focus to streaming

ITV picks Rufus Radcliffe to lead new on-demand unit as it shifts focus to streaming

Changing viewing habits have led to broadcaster's business restructure.

Spotify wins Sales Team of the Year at Media Week Awards finale

Spotify wins Sales Team of the Year at Media Week Awards finale

ITV and Goodstuff, meanwhile, won the Grand Prix for the best overall media campaign for the second year running.

ITV launches Planet V as 'new programmatic ecosystem' for UK TV market

ITV launches Planet V as 'new programmatic ecosystem' for UK TV market

From today, agencies from Omnicom and Publicis Groupe will have access to the long-awaited ad-buying platform for ITV Hub.

ITV’s Black History Month spot brings culture and community to the fore

ITV’s Black History Month spot brings culture and community to the fore

Campaign highlights role of black art, food and literature in Britain.

Pick of the Week: ITV shows what it means to be true to your word

Pick of the Week: ITV shows what it means to be true to your word

The broadcaster decided to combat rising complaints by getting more vocal about its support for Diversity.

ITV wins plaudits for anti-racism ad in support of Diversity

ITV wins plaudits for anti-racism ad in support of Diversity

Broadcaster earns 'respect' for work by Uncommon.

ITV searches for business ventures targeting 16- to 34-year-olds

ITV searches for business ventures targeting 16- to 34-year-olds

Broadcaster has set up Studio 55 Ventures for the project.

No 'back to school' adspend boost despite improving September forecasts

No 'back to school' adspend boost despite improving September forecasts

Agencies are cautiously optimistic as September spend forecasts show improvement.

ITV picks InfoSum to 'blend' audience data ahead of Planet V launch

ITV picks InfoSum to 'blend' audience data ahead of Planet V launch

Advertisers will be able to accurately target customised audiences without requiring any personal data to be shared or using third-party