ITV News, Articles & Analysis

Read the latest ITV News, Articles & Analysis at Campaignlive UK

Articles: 321 Results
Stock image of people sitting in a room with a TV, laptops, smartphones etc (©GettyImages)

Ofcom report TV findings: Viewing generation gap widens to record levels

Young people increasingly bypass broadcast TV as declines return to pre-Covid levels.

Still from Amazon Books ad

Private View: Channel 4, Amazon Books, Nando's, NatWest and more

Creative chiefs review the latest ads.

Niki Garner

Niki Garner leaves Mother after 12 years for ITV Creative

She takes over from Matt Scarff.

"Britain get talking" launch

How ITV and Uncommon got Britain talking about the difficult stuff

As ITV and Uncommon return with a critical film encouraging adults to take time to break through to teens, Campaign

England's Harry Kane in action holds off Hungary's Zsolt Nagy in UEFA Nations League game this year. Photo: Getty Images

ITV dangles discount for World Cup spots

Broadcaster seeks to fuel demand for live coverage, with games including England versus USA.

A Big Brother teaser aired during Love Island last night

Media buyers welcome ITV revival of Big Brother

Reboot can be a success if ITV can 'breathe fresh life' into the original reality TV format, ad buyers say.

The ITV logo

ITV first-half ad revenues climb 5%

Broadcaster expecting ad revenues to drop in July and August due to tough comparatives but looks forward to World Cup

Daughter and father sitting on the sofa

ITV and Uncommon unveil latest campaign to get Britain talking

Uncommon Creative Studio executions have used subtitles to illustrate how people are really feeling.

mock up of the menopause bus with This Morning and Boots' logos

ITV's This Morning and Boots team up for menopause awareness campaign

The Menopause Bus will visit London, Birmingham, Liverpool and Cardiff.

ITV logo

ITV Commercial recruits UM strategist to head regional business

Liall will work with ITV's nations and regions teams.