Jaguar Land Rover News, Articles & Analysis

Read the latest Jaguar Land Rover News, Articles & Analysis at Campaignlive UK

Articles: 28 Results
Jaguar Land Rover encourages breaking free with immersive escape experience

Jaguar Land Rover encourages breaking free with immersive escape experience

Project promotes the brand's car rental service The Out.

Hands off: can touchless experiences still be fully immersive?

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

Jaguar named sponsor of new channel Sky Documentaries

Jaguar named sponsor of new channel Sky Documentaries

Sponsorship will run for two years.

"Out of home screens will be mainstream broadcast channel in 2020"

"Out of home screens will be mainstream broadcast channel in 2020"

DOOH screens are "attention magnets", where the interplay between ads and content boosts audience engagement by five times

Jaguar Land Rover dismisses rumours of Spark44 sale

Jaguar Land Rover dismisses rumours of Spark44 sale

Spokesman said claims are 'unfounded'.

Marketing boss Fiona Pargeter leaves Jaguar Land Rover after 10 years

Marketing boss Fiona Pargeter leaves Jaguar Land Rover after 10 years

Former PR chief was given expanded marketing remit in May 2018.

Spark44 co-founder and CEO Ralf Specht steps down

Spark44 co-founder and CEO Ralf Specht steps down

Specht co-founded client/agency joint venture with Jaguar Land Rover in 2011.

Land Rover curates music and adventure festival

Land Rover curates music and adventure festival

Mark Ronson and Maya Jane Coles will be performing, among others.

Rugby World Cup 2019: every ad so far

Rugby World Cup 2019: every ad so far

From pint-pullers to price-comparison websites, brands have come out in force to celebrate the tournament.

Land Rover creates helicopter VR experience to showcase new model

Land Rover creates helicopter VR experience to showcase new model

Defender gets an immersive launch.