Kraft Heinz News, Articles & Analysis

Read the latest Kraft Heinz News, Articles & Analysis at Campaignlive UK

Articles: 5 Results
New Kraft Heinz CEO pledges to rein in agency fees and production costs

New Kraft Heinz CEO pledges to rein in agency fees and production costs

Miguel Patricio took control at the struggling food company on 1 July.

Adwatch: Heinz's use of Ed Sheeran misses the target

Adwatch: Heinz's use of Ed Sheeran misses the target

The spot, from David Miami, has a great insight but is too hung up on Ed Sheeran.

Heinz celebrates 150 years with 'Beanz muzeum'

Heinz celebrates 150 years with 'Beanz muzeum'

Fans can pick up personalised cans.

Heinz and BBH launch first 'masterbrand' campaign in a decade

Heinz and BBH launch first 'masterbrand' campaign in a decade

Heinz Mayonnaise is first of three brands to be featured in TV ads this summer.

Heinz taps Ed Sheeran for ketchup ad

Heinz taps Ed Sheeran for ketchup ad

Musician helps brand mark 150 years.