Kraft Heinz News, Articles & Analysis

Read the latest Kraft Heinz News, Articles & Analysis at Campaignlive UK

Articles: 24 Results
Kraft Heinz rolls out first, foodie-focused brand campaign on TikTok's Jump

Kraft Heinz rolls out first, foodie-focused brand campaign on TikTok's Jump

Samsung acquired food app Whisk in 2019.

Kraft Heinz moves Beanz creative account to Dentsumcgarrybowen

Kraft Heinz moves Beanz creative account to Dentsumcgarrybowen

BBH will continue to work on other Heinz brands.

Senior Kraft Heinz marketer: As ecommerce grows, profitability must be addressed

Senior Kraft Heinz marketer: As ecommerce grows, profitability must be addressed

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

How FMCG giants defied Covid downturn to up marketing spend in 2020

How FMCG giants defied Covid downturn to up marketing spend in 2020

Unilever, Kraft Heinz and more boosted investment…

Review of 2020: The year society needed brands to pull their weight

Review of 2020: The year society needed brands to pull their weight

As part of Campaign's 'Not Normal' series of essays about 2020, we look at how brands stepped up as Covid

Kraft Heinz hires Mondelez marketer Sam Greenwood as Northern Europe CMO

Kraft Heinz hires Mondelez marketer Sam Greenwood as Northern Europe CMO

Greenwood replaces commercial director Steve Chantry, who becomes vice-president Better Meals and New Ventures, international.

New-business market improves as clients move out of crisis mode

New-business market improves as clients move out of crisis mode

Appointments fell by 24.8% year on year in first nine months of 2020.

Carat poised to win Kraft Heinz media in Europe

Carat poised to win Kraft Heinz media in Europe

Food giant set to ramp up media spend in H2

Kraft Heinz retains Starcom for $700m US media account

Kraft Heinz retains Starcom for $700m US media account

US is biggest part of global business.

Kraft Heinz shortlists four agencies in global media review

Kraft Heinz shortlists four agencies in global media review

Industry pitch activity remains 'healthy', despite Covid-19, analysts say.