Kraft Heinz News, Articles & Analysis

Read the latest Kraft Heinz News, Articles & Analysis at Campaignlive UK

Articles: 14 Results
Kraft Heinz puts ad agencies on alert with pledge to cut roster from 36 to 19

Kraft Heinz puts ad agencies on alert with pledge to cut roster from 36 to 19

Food giant will also increase working media spend by 30%, with even bigger boost for key brands.

Brilliant, bold or bizarre: Domino's, Cineworld, Burger King and more celebrate Valentine's

Brilliant, bold or bizarre: Domino's, Cineworld, Burger King and more celebrate Valentine's

How brands are marking today...

The best ads from Super Bowl LIV

The best ads from Super Bowl LIV

Brands came out in force for the big game...

Heinz jumps on Veganuary bandwagon

Heinz jumps on Veganuary bandwagon

Campaign aims to promote Heinz's vegan-friendly baked beans.

Campaign Agency of the Decade shortlist: Bartle Bogle Hegarty

Campaign Agency of the Decade shortlist: Bartle Bogle Hegarty

This week, Campaign is publishing (in no particular order) its shortlist for Agency of the Decade and showcasing the best

Unilever pledges no more ads on Pornhub after press criticism

Unilever pledges no more ads on Pornhub after press criticism

Kraft Heinz declines to say whether it would advertise on porn site again after Sunday Times investigation.

Kraft Heinz to shake up media spend and cut product launches

Kraft Heinz to shake up media spend and cut product launches

New CEO to back flagship brands in turnaround.

Brand Slam: Birds Eye vs Heinz

Brand Slam: Birds Eye vs Heinz

The food brands have created museums, pop-ups, mobile restaurants and ice-themed stunts.

Heinz wants to reinforce the nation's love of baked beans

Heinz wants to reinforce the nation's love of baked beans

Immersive pop-up celebrates 'staple' brand.

New Kraft Heinz CEO pledges to rein in agency fees and production costs

New Kraft Heinz CEO pledges to rein in agency fees and production costs

Miguel Patricio took control at the struggling food company on 1 July.