Lego News, Articles & Analysis

Read the latest Lego News, Articles & Analysis at Campaignlive UK

Articles: 46 Results
The Lists 2020: Top 10 live experiences

The Lists 2020: Top 10 live experiences

The best of the industry in 2020.

Lego's plans for future brand experiences will include digital elements

Lego's plans for future brand experiences will include digital elements

Being inclusive aligns with the brand, Lego's head of marketing said.

Lego creates brick-built festive pop-up in Covent Garden

Lego creates brick-built festive pop-up in Covent Garden

Lyrics from Christmas ad have been recreated in brick form.

Great Ormond St and Sainsbury's nab top 10 spots in final Unruly ranking

Great Ormond St and Sainsbury's nab top 10 spots in final Unruly ranking

Disney and Coca-Cola retain their places at the top of the list of the most emotionally engaging Christmas ads.

Lego builds festive spirit as most engaging Christmas ad so far

Lego builds festive spirit as most engaging Christmas ad so far

Ad beats Amazon, Argos and WWF to top spot in ranking from Unruly.

Christmas 2020: latest ads from British Gas, Channel 4, The Big Issue and more

Christmas 2020: latest ads from British Gas, Channel 4, The Big Issue and more

Campaign rounds up the latest festive ads.

Lego hosts out-of-home building experience

Lego hosts out-of-home building experience

The touchless experience allowed bricks to be manoeuvred on a digital billboard by tracking hand movements.

What major brands say about their Facebook adspend freeze

What major brands say about their Facebook adspend freeze

In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.

School Reports 2020: Meet the top of the class

School Reports 2020: Meet the top of the class

Find out which agencies were scored 'excellent' and 'outstanding' in Campaign's School Reports.

Inside Lego's 'House of Dots' with Camille Walala

Inside Lego's 'House of Dots' with Camille Walala

French designer collaborated with Danish toy giant for launch of tile product.