Lego News, Articles & Analysis
Read the latest Lego News, Articles & Analysis at Campaignlive UK
Lego Technic creates mechanical engineering tests in first China activation
Lego Technic, the toy brand's advanced line, has created its first-ever live activation in China to build awareness in the
Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'
A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now
Find out who's made it into the Power 100 2018
Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene
Superbrands ranking reveals Amazon and Google still need to win the hearts of consumers
The tech giants may believe they can conquer the world, but some factors of brand equity take decades to build,
Building Lego's social network for kids, brick by brick
Lego Life's senior global director explains how Lego created a digital experience where kids could connect with each other.
Top 10 meaningful brands of 2017
Jigsaw, Airbnb, Bodyform and Ikea were among the brands that took a stand, challenged social norms and shifted conversations this
Pitch update: Ikea splits with Lida, Chivas Regal, Ford, Nivea
Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and
Lego awards global media to Initiative
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.
What Lego has learnt from building a social network for kids
Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons
Lego to stage shopping centre tour
Lego is inviting families to build their own Lego Christmas tree decoration in UK shopping centres and its stores nationwide.