Lego News, Articles & Analysis

Read the latest Lego News, Articles & Analysis at Campaignlive UK

Articles: 28 Results
Lego launches clothes shop with no clothes

Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.

Movers and Shakers: CP&B, Mother, MediaCom, Creature, Huge and more

Movers and Shakers: CP&B, Mother, MediaCom, Creature, Huge and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Lego plans in-store activation for movie sequel

Lego plans in-store activation for movie sequel

Fans will get chance to build eight-foot model of Emmet.

The Lego Movie 2 brings pop-up cafe to London

The Lego Movie 2 brings pop-up cafe to London

Warner Bros creates two-day experiential attention-grabber for sequel.

Lego unveils Christmas-themed brick-built experience

Lego unveils Christmas-themed brick-built experience

Activation marks end of 60th anniversary celebrations.

John Lewis pumps out Elton John in product spots for Apple, Google, Nespresso and Lego

John Lewis pumps out Elton John in product spots for Apple, Google, Nespresso and Lego

Ten-second ads feature tracks including Crocodile Rock and I'm Still Standing.

Brave Brand of the Year: will you be voting for LADbible, Lego, Lloyds or Maltesers?

Brave Brand of the Year: will you be voting for LADbible, Lego, Lloyds or Maltesers?

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,

The Marketing Society Brave Brand of the Year 2018: the shortlist

The Marketing Society Brave Brand of the Year 2018: the shortlist

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,

Lego Technic creates mechanical engineering tests in first China activation

Lego Technic creates mechanical engineering tests in first China activation

Lego Technic, the toy brand's advanced line, has created its first-ever live activation in China to build awareness in the

Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now