Lego News, Articles & Analysis

Read the latest Lego News, Articles & Analysis at Campaignlive UK

Articles: 20 Results
Lego Technic creates mechanical engineering tests in first China activation

Lego Technic creates mechanical engineering tests in first China activation

Lego Technic, the toy brand's advanced line, has created its first-ever live activation in China to build awareness in the

Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now

Find out who's made it into the Power 100 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene

Superbrands ranking reveals Amazon and Google still need to win the hearts of consumers

Superbrands ranking reveals Amazon and Google still need to win the hearts of consumers

The tech giants may believe they can conquer the world, but some factors of brand equity take decades to build,

Building Lego's social network for kids, brick by brick

Building Lego's social network for kids, brick by brick

Lego Life's senior global director explains how Lego created a digital experience where kids could connect with each other.

Top 10 meaningful brands of 2017

Top 10 meaningful brands of 2017

Jigsaw, Airbnb, Bodyform and Ikea were among the brands that took a stand, challenged social norms and shifted conversations this

Pitch update: Ikea splits with Lida, Chivas Regal, Ford, Nivea

Pitch update: Ikea splits with Lida, Chivas Regal, Ford, Nivea

Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and

Lego awards global media to Initiative

Lego awards global media to Initiative

Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.

What Lego has learnt from building a social network for kids

What Lego has learnt from building a social network for kids

Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons

Lego to stage shopping centre tour

Lego to stage shopping centre tour

Lego is inviting families to build their own Lego Christmas tree decoration in UK shopping centres and its stores nationwide.