Lego News, Articles & Analysis

Read the latest Lego News, Articles & Analysis at Campaignlive UK

Articles: 33 Results
Lego opens London art gallery pop-up
October 30, 2019 by Fayola Douglas

Lego opens London art gallery pop-up

Toy brand unveils wooden collectable product.

Argos partners Lego for ghost-hunt activation
October 22, 2019 by Fayola Douglas

Argos partners Lego for ghost-hunt activation

Children will have to solve clues to uncover Lego Hidden Side toy range.

Lego collaborates with 'cultural creators' for YouTube mini-series
October 15, 2019 by Emmet McGonagle

Lego collaborates with 'cultural creators' for YouTube mini-series

Series stars Mark Ronson, Simone Biles and Tomo Koizumi...

NHS knocks Apple from top spot to become UK's most relevant brand
September 18, 2019 by Ben Bold

NHS knocks Apple from top spot to become UK's most relevant brand

Study reflects consumer uncertainty and need for diversion.

Lego's first brand campaign in 30 years invites kids to 'rebuild the world'
September 17, 2019 by Brittaney Kiefer

Lego's first brand campaign in 30 years invites kids to 'rebuild the world'

Work is collaboration between BETC Paris and The Lego Agency.

Lego launches clothes shop with no clothes
February 13, 2019 by Omar Oakes

Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.

Movers and Shakers: CP&B, Mother, MediaCom, Creature, Huge and more
February 06, 2019 by Staff

Movers and Shakers: CP&B, Mother, MediaCom, Creature, Huge and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Lego plans in-store activation for movie sequel
February 01, 2019 by Daniel Farey-Jones

Lego plans in-store activation for movie sequel

Fans will get chance to build eight-foot model of Emmet.

The Lego Movie 2 brings pop-up cafe to London
January 29, 2019 by Daniel Farey-Jones

The Lego Movie 2 brings pop-up cafe to London

Warner Bros creates two-day experiential attention-grabber for sequel.

Lego unveils Christmas-themed brick-built experience
December 07, 2018 by Gurjit Degun

Lego unveils Christmas-themed brick-built experience

Activation marks end of 60th anniversary celebrations.