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Lego News, Articles & Analysis
Read the latest Lego News, Articles & Analysis at Campaignlive UK
The Lists 2020: Top 10 live experiences
The best of the industry in 2020.
Lego's plans for future brand experiences will include digital elements
Being inclusive aligns with the brand, Lego's head of marketing said.
Lego creates brick-built festive pop-up in Covent Garden
Lyrics from Christmas ad have been recreated in brick form.
Great Ormond St and Sainsbury's nab top 10 spots in final Unruly ranking
Disney and Coca-Cola retain their places at the top of the list of the most emotionally engaging Christmas ads.
Lego builds festive spirit as most engaging Christmas ad so far
Ad beats Amazon, Argos and WWF to top spot in ranking from Unruly.
Christmas 2020: latest ads from British Gas, Channel 4, The Big Issue and more
Campaign rounds up the latest festive ads.
Lego hosts out-of-home building experience
The touchless experience allowed bricks to be manoeuvred on a digital billboard by tracking hand movements.
What major brands say about their Facebook adspend freeze
In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.
School Reports 2020: Meet the top of the class
Find out which agencies were scored 'excellent' and 'outstanding' in Campaign's School Reports.
Inside Lego's 'House of Dots' with Camille Walala
French designer collaborated with Danish toy giant for launch of tile product.
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