Lego News, Articles & Analysis
Read the latest Lego News, Articles & Analysis at Campaignlive UK
Lego Technic, the toy brand's advanced line, has created its first-ever live activation in China to build awareness in the
A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now
Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene
The tech giants may believe they can conquer the world, but some factors of brand equity take decades to build,
Lego Life's senior global director explains how Lego created a digital experience where kids could connect with each other.
Jigsaw, Airbnb, Bodyform and Ikea were among the brands that took a stand, challenged social norms and shifted conversations this
Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and
Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.
Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons
Lego is inviting families to build their own Lego Christmas tree decoration in UK shopping centres and its stores nationwide.
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