Lidl News, Articles & Analysis
Read the latest Lidl News, Articles & Analysis at Campaignlive UK
Nielsen data suggests Aldi's market share is now higher than that of Morrisons.
German discounter is using experience to promote Bord Bia beef.
Aldi remains top-ranked brand for fifth year running, but Lidl drops two places.
Yep, they went there.
Accenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS
Discount supermarket teases Waitrose and M&S by seemingly obscuring their poster ads.
The series of ads focuses on the message that customers don't have to spend more at Christmas for top-quality food
The supermarket kicked off the process in August.
The supermarket's House of Hortus pop-up gin club will showcase different-flavoured liqueurs.
Activation, which includes wine and food tastings, starts in Manchester.
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