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Lidl News, Articles & Analysis
Read the latest Lidl News, Articles & Analysis at Campaignlive UK
Morrisons no longer in 'big four' as Aldi muscles in
Nielsen data suggests Aldi's market share is now higher than that of Morrisons.
Lidl creates meaty dine-in-the-dark restaurant pop-up in Dublin
German discounter is using experience to promote Bord Bia beef.
Netflix ends discounter dominance of YouGov BrandIndex Buzz Rankings
Aldi remains top-ranked brand for fifth year running, but Lidl drops two places.
Pick of the Week: Lidl's sass deserves kudos
Yep, they went there.
Karmarama lands £70m Lidl advertising account
Accenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS
Lidl 'sabotages' upmarket rivals with punchy outdoor campaign
Discount supermarket teases Waitrose and M&S by seemingly obscuring their poster ads.
Lidl shoppers take Christmas to the extreme in TBWA's swansong campaign
The series of ads focuses on the message that customers don't have to spend more at Christmas for top-quality food
Four agencies battle it out for Lidl advertising business
The supermarket kicked off the process in August.
Lidl to stage gin-themed tour
The supermarket's House of Hortus pop-up gin club will showcase different-flavoured liqueurs.
Lidl creates giant bag-for-life installation for northern tour
Activation, which includes wine and food tastings, starts in Manchester.
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