Lidl News, Articles & Analysis

Read the latest Lidl News, Articles & Analysis at Campaignlive UK

Articles: 33 Results
Christmas ads 2019: Adland reviews M&S, TK Maxx, Lidl, Ikea and more

Christmas ads 2019: Adland reviews M&S, TK Maxx, Lidl, Ikea and more

Countdown to Christmas continues...

Lidl launches first Christmas campaign by Karmarama

Lidl launches first Christmas campaign by Karmarama

Spot from supermarket is packed with classic festive cues.

Lidl opens Christmas-themed wine bar (don't worry, it's next month)

Lidl opens Christmas-themed wine bar (don't worry, it's next month)

Bar will feature wine-tasting in the dark, with waiters wearing night-vision goggles.

Brand Slam: Lidl vs Sainsbury's

Brand Slam: Lidl vs Sainsbury's

From a gin-themed tour to a visit by the Queen, the retailers are upping their experiential game.

Lidl bigs itself up in debut campaign by Karmarama

Lidl bigs itself up in debut campaign by Karmarama

Supermarket reminds viewers all the things it's big on...

Morrisons no longer in 'big four' as Aldi muscles in

Morrisons no longer in 'big four' as Aldi muscles in

Nielsen data suggests Aldi's market share is now higher than that of Morrisons.

Lidl creates meaty dine-in-the-dark restaurant pop-up in Dublin

Lidl creates meaty dine-in-the-dark restaurant pop-up in Dublin

German discounter is using experience to promote Bord Bia beef.

Netflix ends discounter dominance of YouGov BrandIndex Buzz Rankings

Netflix ends discounter dominance of YouGov BrandIndex Buzz Rankings

Aldi remains top-ranked brand for fifth year running, but Lidl drops two places.

Pick of the Week: Lidl's sass deserves kudos

Pick of the Week: Lidl's sass deserves kudos

Yep, they went there.

Karmarama lands £70m Lidl advertising account

Karmarama lands £70m Lidl advertising account

Accenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS