Lidl News, Articles & Analysis

Read the latest Lidl News, Articles & Analysis at Campaignlive UK

Articles: 15 Results
Who's in, who's out? England's sponsor line-up in the Southgate era

Who's in, who's out? England's sponsor line-up in the Southgate era

England are out of the men's World Cup but with pride restored and a new era ahead of them. So

OMD UK lands Lidl's £70m media planning account

OMD UK lands Lidl's £70m media planning account

OMD UK has landed Lidl's estimated £70m strategic media planning account after a competitive review.

Lidl launches media-planning agency review

Lidl launches media-planning agency review

Lidl is splitting its UK media account and has launched a review for an agency to handle the planning side

Sainsbury's is now the weakest link among big four supermarkets

Sainsbury's is now the weakest link among big four supermarkets

A day after Sainsbury's confirmed its market-reshaping plan to merge with Asda, the latest sales figures reveal it is the

Tesco above-the-line adspend surges as rivals retrench

Tesco above-the-line adspend surges as rivals retrench

Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.

Gender pay gap: Marketing, media and advertising firms under the spotlight

Gender pay gap: Marketing, media and advertising firms under the spotlight

Discover how brands, agencies and media owners are performing in the quest for gender pay parity.

How Brian Blessed helped Lidl sell 17 million mince pies

How Brian Blessed helped Lidl sell 17 million mince pies

Using Brian Blessed, Christmas and Facebook's new AR platform, 360i Europe created a game for Lidl that transformed Brian Blessed

Lidl marketing director: Great marketing is about being brave with your ideas

Lidl marketing director: Great marketing is about being brave with your ideas

When it comes to winning over sceptics, marketers need to be willing to take risks with their messaging, writes Lidl

Aldi marketing boss credits ad campaign as discounters surge over Christmas

Aldi marketing boss credits ad campaign as discounters surge over Christmas

There is no sign that the rapid growth enjoyed by Aldi and Lidl is slowing down, after both discounters saw

Brits are drinking away the pain of rising food prices, data suggests

Brits are drinking away the pain of rising food prices, data suggests

Booze sales are rising in the run-up to Christmas, data shows, as inflation in grocery prices hits its highest level