Lidl News, Articles & Analysis

Read the latest Lidl News, Articles & Analysis at Campaignlive UK

Articles: 11 Results
Tesco above-the-line adspend surges as rivals retrench

Tesco above-the-line adspend surges as rivals retrench

Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.

Gender pay gap: Marketing, media and advertising firms under the spotlight

Gender pay gap: Marketing, media and advertising firms under the spotlight

Discover how brands, agencies and media owners are performing in the quest for gender pay parity.

How Brian Blessed helped Lidl sell 17 million mince pies

How Brian Blessed helped Lidl sell 17 million mince pies

Using Brian Blessed, Christmas and Facebook's new AR platform, 360i Europe created a game for Lidl that transformed Brian Blessed

Lidl marketing director: Great marketing is about being brave with your ideas

Lidl marketing director: Great marketing is about being brave with your ideas

When it comes to winning over sceptics, marketers need to be willing to take risks with their messaging, writes Lidl

Aldi marketing boss credits ad campaign as discounters surge over Christmas

Aldi marketing boss credits ad campaign as discounters surge over Christmas

There is no sign that the rapid growth enjoyed by Aldi and Lidl is slowing down, after both discounters saw

Brits are drinking away the pain of rising food prices, data suggests

Brits are drinking away the pain of rising food prices, data suggests

Booze sales are rising in the run-up to Christmas, data shows, as inflation in grocery prices hits its highest level

How Google's crowdsourced GPS app is succeeding as 'the only screen in the car'

How Google's crowdsourced GPS app is succeeding as 'the only screen in the car'

If you don't drive to work, you probably haven't heard of it - but GPS app Waze is proving indispensable

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco grew its sales by 2.7% during the last three months, the strongest performance of the UK's "Big four" supermarkets.

Lidl to open 60 stores a year

Lidl to open 60 stores a year

Lidl is planning to open approximately 60 new stores a year as the budget chain gains ground on the UK's

Supermarket promotions spend at lowest point in 11 years

Supermarket promotions spend at lowest point in 11 years

Supermarket promotions are at their lowest level for 11 years as a proportion of consumer spend, according to Nielsen retail