Lidl News, Articles & Analysis

Read the latest Lidl News, Articles & Analysis at Campaignlive UK

Articles: 30 Results
Brand Slam: Lidl vs Sainsbury's

Brand Slam: Lidl vs Sainsbury's

From a gin-themed tour to a visit by the Queen, the retailers are upping their experiential game.

Lidl bigs itself up in debut campaign by Karmarama

Lidl bigs itself up in debut campaign by Karmarama

Supermarket reminds viewers all the things it's big on...

Morrisons no longer in 'big four' as Aldi muscles in

Morrisons no longer in 'big four' as Aldi muscles in

Nielsen data suggests Aldi's market share is now higher than that of Morrisons.

Lidl creates meaty dine-in-the-dark restaurant pop-up in Dublin

Lidl creates meaty dine-in-the-dark restaurant pop-up in Dublin

German discounter is using experience to promote Bord Bia beef.

Netflix ends discounter dominance of YouGov BrandIndex Buzz Rankings

Netflix ends discounter dominance of YouGov BrandIndex Buzz Rankings

Aldi remains top-ranked brand for fifth year running, but Lidl drops two places.

Pick of the Week: Lidl's sass deserves kudos

Pick of the Week: Lidl's sass deserves kudos

Yep, they went there.

Karmarama lands £70m Lidl advertising account

Karmarama lands £70m Lidl advertising account

Accenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS

Lidl 'sabotages' upmarket rivals with punchy outdoor campaign

Lidl 'sabotages' upmarket rivals with punchy outdoor campaign

Discount supermarket teases Waitrose and M&S by seemingly obscuring their poster ads.

Lidl shoppers take Christmas to the extreme in TBWA's swansong campaign

Lidl shoppers take Christmas to the extreme in TBWA's swansong campaign

The series of ads focuses on the message that customers don't have to spend more at Christmas for top-quality food

Four agencies battle it out for Lidl advertising business

Four agencies battle it out for Lidl advertising business

The supermarket kicked off the process in August.