Lidl News, Articles & Analysis

Read the latest Lidl News, Articles & Analysis at Campaignlive UK

Articles: 43 Results
Lidl consolidates UK media account with OMD

Lidl consolidates UK media account with OMD

Final shootout against Starcom.

Lidl calls £55m buying review

Lidl calls £55m buying review

German supermarket is reviewing media requirements across European markets.

Supermarket brands to unite against racism in Channel 4 ad break takeover

Supermarket brands to unite against racism in Channel 4 ad break takeover

Aldi, Asda, Co-op, Iceland, Lidl, M&S, Tesco and Waitrose to show solidarity after Sainsbury's Christmas ad targeted for racial abuse.

Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’

Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’

‘We don’t need cutesy characters when carrots taste this good’, the narrator sings, as a Kevin-lookalike is speared with a

Lidl appoints We Are Social as retained social media agency

Lidl appoints We Are Social as retained social media agency

Supermarket previously worked with 360i and successor Dentsu X.

Channel 4 and Sky join £10m return of Veg Power campaign

Channel 4 and Sky join £10m return of Veg Power campaign

Work first aired on ITV in January 2019...

Lidl scraps cereal cartoon characters to help parents avoid pester power

Lidl scraps cereal cartoon characters to help parents avoid pester power

Discount supermarket pledges to remove characters from own-label cereal by spring.

Lidl puts Dentsu X on alert with social media review

Lidl puts Dentsu X on alert with social media review

DAN agency 360i, which won business in 2016, was merged into Dentsu X in July.

Lidl calls out M&S and Waitrose prices in Christmas outdoor campaign

Lidl calls out M&S and Waitrose prices in Christmas outdoor campaign

Supermarket continues track record in mocking rivals.

Lidl enlists KT Tunstall for gigs to celebrate 100th Scottish store

Lidl enlists KT Tunstall for gigs to celebrate 100th Scottish store

Singer will also visit stores, schools and suppliers.