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Lidl News, Articles & Analysis
Read the latest Lidl News, Articles & Analysis at Campaignlive UK
Aldi takes effectiveness festive ad crown over John Lewis, O2, M&S and others
Kantar assessed 24 Christmas ads.
Which retailers won the Christmas campaign battle on social media?
Retailers are battling for the attention of the public during the most important trading period of the calendar year, but
Campaign podcast: Christmas ads special, part one
Top creatives from Droga5 and AMV BBDO hand down their verdict on Christmas ads from John Lewis, Disney, Boots, M&S
Lidl predicts what a future Christmas looks like... and it’s scary
Ad features laser knives, Lidl space jumpers and a dog with special powers
C4 secures Lidl and Cinch sponsorships
Separate deals cover Sunday Brunch and cricket.
Lidl consolidates UK media account with OMD
Final shootout against Starcom.
Lidl calls £55m buying review
German supermarket is reviewing media requirements across European markets.
Supermarket brands to unite against racism in Channel 4 ad break takeover
Aldi, Asda, Co-op, Iceland, Lidl, M&S, Tesco and Waitrose to show solidarity after Sainsbury's Christmas ad targeted for racial abuse.
Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’
‘We don’t need cutesy characters when carrots taste this good’, the narrator sings, as a Kevin-lookalike is speared with a
Lidl appoints We Are Social as retained social media agency
Supermarket previously worked with 360i and successor Dentsu X.
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