Lidl News, Articles & Analysis
Read the latest Lidl News, Articles & Analysis at Campaignlive UK
Who's in, who's out? England's sponsor line-up in the Southgate era
England are out of the men's World Cup but with pride restored and a new era ahead of them. So
OMD UK lands Lidl's £70m media planning account
OMD UK has landed Lidl's estimated £70m strategic media planning account after a competitive review.
Lidl launches media-planning agency review
Lidl is splitting its UK media account and has launched a review for an agency to handle the planning side
Sainsbury's is now the weakest link among big four supermarkets
A day after Sainsbury's confirmed its market-reshaping plan to merge with Asda, the latest sales figures reveal it is the
Tesco above-the-line adspend surges as rivals retrench
Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.
Gender pay gap: Marketing, media and advertising firms under the spotlight
Discover how brands, agencies and media owners are performing in the quest for gender pay parity.
How Brian Blessed helped Lidl sell 17 million mince pies
Using Brian Blessed, Christmas and Facebook's new AR platform, 360i Europe created a game for Lidl that transformed Brian Blessed
Lidl marketing director: Great marketing is about being brave with your ideas
When it comes to winning over sceptics, marketers need to be willing to take risks with their messaging, writes Lidl
Aldi marketing boss credits ad campaign as discounters surge over Christmas
There is no sign that the rapid growth enjoyed by Aldi and Lidl is slowing down, after both discounters saw
Brits are drinking away the pain of rising food prices, data suggests
Booze sales are rising in the run-up to Christmas, data shows, as inflation in grocery prices hits its highest level
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