Lidl News, Articles & Analysis
Read the latest Lidl News, Articles & Analysis at Campaignlive UK
From a gin-themed tour to a visit by the Queen, the retailers are upping their experiential game.
Supermarket reminds viewers all the things it's big on...
Nielsen data suggests Aldi's market share is now higher than that of Morrisons.
German discounter is using experience to promote Bord Bia beef.
Aldi remains top-ranked brand for fifth year running, but Lidl drops two places.
Yep, they went there.
Accenture Interactive-owned agency beats Leo Burnett, VCCP and WCRS
Discount supermarket teases Waitrose and M&S by seemingly obscuring their poster ads.
The series of ads focuses on the message that customers don't have to spend more at Christmas for top-quality food
The supermarket kicked off the process in August.
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