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Lidl News, Articles & Analysis
Read the latest Lidl News, Articles & Analysis at Campaignlive UK
Lidl consolidates UK media account with OMD
Final shootout against Starcom.
Lidl calls £55m buying review
German supermarket is reviewing media requirements across European markets.
Supermarket brands to unite against racism in Channel 4 ad break takeover
Aldi, Asda, Co-op, Iceland, Lidl, M&S, Tesco and Waitrose to show solidarity after Sainsbury's Christmas ad targeted for racial abuse.
Lidl sends up typical Christmas ads in animation slathered with ‘emotional gravy’
‘We don’t need cutesy characters when carrots taste this good’, the narrator sings, as a Kevin-lookalike is speared with a
Lidl appoints We Are Social as retained social media agency
Supermarket previously worked with 360i and successor Dentsu X.
Channel 4 and Sky join £10m return of Veg Power campaign
Work first aired on ITV in January 2019...
Lidl scraps cereal cartoon characters to help parents avoid pester power
Discount supermarket pledges to remove characters from own-label cereal by spring.
Lidl puts Dentsu X on alert with social media review
DAN agency 360i, which won business in 2016, was merged into Dentsu X in July.
Lidl calls out M&S and Waitrose prices in Christmas outdoor campaign
Supermarket continues track record in mocking rivals.
Lidl enlists KT Tunstall for gigs to celebrate 100th Scottish store
Singer will also visit stores, schools and suppliers.
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