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L'Oreal News, Articles & Analysis
Read the latest L'Oreal News, Articles & Analysis at Campaignlive UK
L'Oreal Paris responds to pandemic with first digital make-up line
The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.
Power 100 2020: Lex Bradshaw-Zanger
This year's top marketers.
What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world
The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.
L'Oreal boosts digital's share of marketing spend from 50% to 70%
Ecommerce now accounts for 20% of sales at beauty giant.
L'Oreal Paris to donate £45,000 to LGBT+ causes after Black Lives Matter backlash
Brand was accused of 'gaslighting' by former ambassador Munroe Bergdorf.
L'Oreal faces backlash for Black Lives Matter post
Model Munroe Bergdorf called brand 'racist snakes' after her experience in 2017.
Doing their bit in a crisis: L'Oreal, Budweiser, H&M and more step up
Brands are striving to make lockdown life easier.
L'Oreal, RB and Essity collaborate to encourage responsible shopping
Brands involved include Plenty, Cushelle, Durex and Dettol.
It's time to build an ethical framework for AI
Brands need emotional intelligence to navigate the ethical challenges that technology and data bring.
Samsung and L'Oreal ads found on climate change denial YouTube videos
People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.
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