L'Oreal News, Articles & Analysis

Read the latest L'Oreal News, Articles & Analysis at Campaignlive UK

Articles: 59 Results
L'Oreal: Helen Mirren posed for the brand (Getty Images)

Brands, don’t lose yourself by blindly following consumer trends

Brands can react to the forces shaping our world in a way that’s authentic to their own identity.

The front side of Walmart with a car parked up front

Global new-biz round-up 2021: Americas and APAC fight for top spot

FMCG most active sector both in Europe and Asia-Pacific.

L'Oreal  Paris logo on a smartphone with a graph in the blurred background

Global new-biz roundup 2021: pitch activity skyrockets as agencies bounce back

WPP takes the top spot among big six for global billings

Kate Winslet delivers what 'Because I'm worth it' means to her

Kate Winslet and Helen Mirren deliver raw monologues on self-esteem for L'Oréal Paris

Each 'Lessons of worth' film has a L'Oréal ambassador examine the brand's 'I'm worth it' phrase from their own perspective.

Wavemaker adds five countries and $500m billings to global L'Oreal business

Wavemaker now handles L’Oréal in 25 markets.

Global new-business market bounces back with 22% surge in Q1

FMCG, retail and automotive were busiest categories.

Brand experiences stand to benefit from the post-lockdown behavioural shift

Consumers will have different needs and a new appreciation for live experiences.

L'Oreal Paris responds to pandemic with first digital make-up line

The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.

Power 100 2020: Lex Bradshaw-Zanger

This year's top marketers.

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.