L'Oreal News, Articles & Analysis

Read the latest L'Oreal News, Articles & Analysis at Campaignlive UK

Articles: 52 Results
L'Oreal Paris responds to pandemic with first digital make-up line

L'Oreal Paris responds to pandemic with first digital make-up line

The cosmetics brand has launched a digital-only make-up tool that enables social-media users to try on different looks.

Power 100 2020: Lex Bradshaw-Zanger

Power 100 2020: Lex Bradshaw-Zanger

This year's top marketers.

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.

L'Oreal boosts digital's share of marketing spend from 50% to 70%

L'Oreal boosts digital's share of marketing spend from 50% to 70%

Ecommerce now accounts for 20% of sales at beauty giant.

L'Oreal Paris to donate £45,000 to LGBT+ causes after Black Lives Matter backlash

L'Oreal Paris to donate £45,000 to LGBT+ causes after Black Lives Matter backlash

Brand was accused of 'gaslighting' by former ambassador Munroe Bergdorf.

L'Oreal faces backlash for Black Lives Matter post

L'Oreal faces backlash for Black Lives Matter post

Model Munroe Bergdorf called brand 'racist snakes' after her experience in 2017.

Doing their bit in a crisis: L'Oreal, Budweiser, H&M and more step up

Doing their bit in a crisis: L'Oreal, Budweiser, H&M and more step up

Brands are striving to make lockdown life easier.

L'Oreal, RB and Essity collaborate to encourage responsible shopping

L'Oreal, RB and Essity collaborate to encourage responsible shopping

Brands involved include Plenty, Cushelle, Durex and Dettol.

It's time to build an ethical framework for AI

It's time to build an ethical framework for AI

Brands need emotional intelligence to navigate the ethical challenges that technology and data bring.

Samsung and L'Oreal ads found on climate change denial YouTube videos

Samsung and L'Oreal ads found on climate change denial YouTube videos

People who search 'global warming' or 'climate change' on platform are given recommendations for misinformation, new report found.