Mars News, Articles & Analysis
Read the latest Mars News, Articles & Analysis at Campaignlive UK
AMV BBDO's Cilla Snowball explains what makes Mars' Michele Oliver one of the UK's most influential marketers.
Mars Wrigley Confectionery UK has appointed New York-based Kerry Cavanaugh as marketing director chocolate.
Chris Rodi has been appointed marketing director at Mars Petcare UK after eight years with the food giant's confectionery division.
Maltesers is telling stories of diverse women who are often invisible in advertising, in a follow-up to the brand's successful
Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the
Mars' petcare brand, Perfect Fit has built a chatbot aimed at providing customised petcare advice.
Confectionery giant Mars is creating a "candy-inspired" salon in New York for Valentine's Day.
An ad for Mondelez breakfast biscuit brand Belvita, featuring a train announcer with a penchant for cheesy comedy, has topped
Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year
An ad for Gaviscon featuring a pair of identical twins, Tim and Tom, who suffer from heartburn and indigestion has
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