Mars News, Articles & Analysis
Read the latest Mars News, Articles & Analysis at Campaignlive UK
Mars chief marketing officer Andrew Clarke says that marketers and brands need to fight back against orthodoxy, avoid being over-controlling
Goodness Knows, a new brand from Mars Chocolate, is making its TV debut with a TV ad that appeals to
UKTV's channel Dave was given a temporary new identity last week in a partnership with Snickers.
Whiskas has launched Kat Institute of Technology (KIT), a content platform featuring a collection of comic live action and animated
Mars Petcare's first ad campaign for new cat food brand Dreamies Deli-Catz features a cute friendship between a cat and
Galaxy, the Mars chocolate brand, has ended its four-year run of ads starring a digital Audrey Hepburn in favour of
First came the scary puppets and then came the scarily predictable gender stereotypes, says Nicola Kemp.
Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West.
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
Mars' top marketer in Europe Michael Magee has been appointed in a global growth role for the chocolate giant based
Head of Programmatic Competitive (DOE) PinkNews Media Group, London
European Marketing Manager £80,000 + benefits The Simmance Partnership, London (Central), London (Greater)
Marketing Manager £37,265 - £43,550 pa University of Arts London, High Holborn