Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 91 Results
Adam & Eve/DDB: Jemima Monies (l), Miranda Hipwell, and Sam Lecoeur will be reporting to CEO Tammy Einav

Adam & Eve/DDB makes trio of senior appointments

Trio of promotions includes Miranda Hipwell to group MD and Jemima Monies to chief marketing and operations officer.

From top left, clockwise: Ads from Lidl, John Lewis, Boots and M&S Food.

Campaign podcast: Christmas ads special, part one

Top creatives from Droga5 and AMV BBDO hand down their verdict on Christmas ads from John Lewis, Disney, Boots, M&S

A match made in heaven, or hell? Bounty and Brussels are hooking up this Christmas.

Despondent Bounty bar finds love in festive tearjerker

Christmas had been looking dire for the most unloved of all Celebrations chocolates.

Government regulations on HFSS products are intended to protect a young audience (Getty Images)

Are the new HFSS rulings an opportunity for the industry to self-regulate?

Industry insiders discuss the pros and cons of adapting the Portman Group model.

Government regulations will restrict advertising HFSS products to a young audience (Getty Images)

HFSS ad rules spark 'scapegoat' concerns among brands

The government’s forthcoming regulations on advertising HFSS products are a perfect opportunity for some creative thinking within the tightest of

UN: Global Goals include ending poverty

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals

Brands and businesses are donating space on corporate HQs to carry the giant sticky notes.


After the Snickers debacle, who'd be a global brand manager?

Campaign's UK editor considers the practical and conceptual difficulties in putting together a truly global campaign.

When 'torturous poetry' isn't enough: why Sheba and AMV chose to build a coral reef

The Mars Petcare brand has focused its energies on marine conservation for several years.

Maltesers partners Google Cloud to bake AI cakes

Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins.

Daykin: GSK senior media director said adland 'hasn't succeeded in being truly representative'

Jerry Daykin: Diversity and inclusion is a ‘missed opportunity’ for advertising

Senior media director at GSK contributed to industry guide to tackling diversity.