Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 75 Results
Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

Dropping the whitening cream: how Black Lives Matter sparked rebrands around the world

From Ben’s Original to The Chicks, new names have appeared this year across commercial brands, sport and entertainment in response

Pick of the Week: Mars Temptations gives us a Halloween to remember

Pick of the Week: Mars Temptations gives us a Halloween to remember

A horror film for cats? Yes, you read that right.

What major brands say about their Facebook adspend freeze

What major brands say about their Facebook adspend freeze

In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.

Campaign Tech Awards 2020: Best Audience Engagement

Campaign Tech Awards 2020: Best Audience Engagement

This award will recognise the technology and creativity behind campaigns that produce real, demonstrable engagement with their target audience.

Skittles encourages people to write to each other in celebration of Pride

Skittles encourages people to write to each other in celebration of Pride

Campaign devised in collaboration with Gay Times and Switchboard.

Throwback: Easter activations

Throwback: Easter activations

A look back at some successful Easter activity for Carlsberg, Cadbury and Galaxy that took place when the nation was

Galaxy creates egg hunt for grown-ups

Galaxy creates egg hunt for grown-ups

Cocktails and clues will be part of experience.

Mars Food taps PepsiCo's Rafael Narvaez for top marketing job

Mars Food taps PepsiCo's Rafael Narvaez for top marketing job

Narvaez spent more than two decades at Pepsi.

A definitive list of the scariest ads ever

A definitive list of the scariest ads ever

Probably best not to read this at night...

Maltesers celebrates female friendships in latest work

Maltesers celebrates female friendships in latest work

Campaign marks change in creative direction...