Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 59 Results
Mars Wrigley rapped for 'sexually suggestive' ad placement

Mars Wrigley rapped for 'sexually suggestive' ad placement

The ad for Extra gum showed a couple kissing on a bed before being interrupted by her parents.

ASMR: KFC, Lynx, Netflix and the bizarre online trend you've probably never heard of

ASMR: KFC, Lynx, Netflix and the bizarre online trend you've probably never heard of

Pop your headphone in for these ASMR-inspired ads.

Turkey of the Week: Dreamies fluffs its (fe)lines

Turkey of the Week: Dreamies fluffs its (fe)lines

If ever a campaign was clearly written by dog lovers, this is it.

MediaCom and Publicis Groupe top Recma new-business rankings

MediaCom and Publicis Groupe top Recma new-business rankings

Performance mainly down to Mars and Adidas wins for MediaCom and $2bn GSK account for Publicis.

Hot in 2018: Top 10 marketers

Hot in 2018: Top 10 marketers

Throughout December, we are revealing the best of our industry in 2018.

Elton John's best, worst and weirdest advertising appearances

Elton John's best, worst and weirdest advertising appearances

We're reliving the singer's commercial outings, from Diet Coke to Royal Mail.

Mars sets up multisensory hotel

Mars sets up multisensory hotel

Shanghai event for Dove chocolate brand encourages visitors to find their 'pleasure profile'.

Brave Brand of the Year: will you be voting for Tesco, Skittles, Sky or Ugly?

Brave Brand of the Year: will you be voting for Tesco, Skittles, Sky or Ugly?

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,

Brave Brand of the Year: will you be voting for LADbible, Lego, Lloyds or Maltesers?

Brave Brand of the Year: will you be voting for LADbible, Lego, Lloyds or Maltesers?

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,

The 50 most effective celebrity campaigns (number 10 to 1)

The 50 most effective celebrity campaigns (number 10 to 1)

The top 10 is revealed finally