Mars News, Articles & Analysis
Read the latest Mars News, Articles & Analysis at Campaignlive UK
Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product
England are out of the men's World Cup but with pride restored and a new era ahead of them. So
Consumers are evolving, brands must also - leading marketers from Mars, BT, Disney, Shell, CoverGirl and Karmarama tell how....
Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley
Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity
Snickers is creating an "intense" pop-up in the US featuring escape room-style games.
The changes in how people see their pets is opening big opportunities for brands in the sector, Mars Petcare's new
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's
Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their
AMV BBDO's Cilla Snowball explains what makes Mars' Michele Oliver one of the UK's most influential marketers.
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