Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 63 Results
Mars and Unilever on 'moral and business responsibility' to improve online safety

Mars and Unilever on 'moral and business responsibility' to improve online safety

Debate has moved 'from brand safety to public safety', members of new alliance say.

Mars reveals gender bias in own advertising

Mars reveals gender bias in own advertising

Food company calls for greater diversity and less stereotyping in communications.

Mars' Mitch Oliver wins Marketing Society's Bravest Marketing Leader award

Mars' Mitch Oliver wins Marketing Society's Bravest Marketing Leader award

Oliver was chosen from shortlist of five.

YouTube Works 2019: Best Long-Term Effectiveness

YouTube Works 2019: Best Long-Term Effectiveness

Mars Wrigley rapped for 'sexually suggestive' ad placement

Mars Wrigley rapped for 'sexually suggestive' ad placement

The ad for Extra gum showed a couple kissing on a bed before being interrupted by her parents.

ASMR: KFC, Lynx, Netflix and the bizarre online trend you've probably never heard of

ASMR: KFC, Lynx, Netflix and the bizarre online trend you've probably never heard of

Pop your headphone in for these ASMR-inspired ads.

Turkey of the Week: Dreamies fluffs its (fe)lines

Turkey of the Week: Dreamies fluffs its (fe)lines

If ever a campaign was clearly written by dog lovers, this is it.

MediaCom and Publicis Groupe top Recma new-business rankings

MediaCom and Publicis Groupe top Recma new-business rankings

Performance mainly down to Mars and Adidas wins for MediaCom and $2bn GSK account for Publicis.

Hot in 2018: Top 10 marketers

Hot in 2018: Top 10 marketers

Throughout December, we are revealing the best of our industry in 2018.

Elton John's best, worst and weirdest advertising appearances

Elton John's best, worst and weirdest advertising appearances

We're reliving the singer's commercial outings, from Diet Coke to Royal Mail.