Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 23 Results
Mars CMO Andrew Clarke: 'challenge orthodoxy, do the reverse'

Mars CMO Andrew Clarke: 'challenge orthodoxy, do the reverse'

Mars chief marketing officer Andrew Clarke says that marketers and brands need to fight back against orthodoxy, avoid being over-controlling

Mars launches Mr Nasty in slapstick debut campaign for Goodness Knows

Mars launches Mr Nasty in slapstick debut campaign for Goodness Knows

Goodness Knows, a new brand from Mars Chocolate, is making its TV debut with a TV ad that appeals to

Dave becomes Rupert in Snickers channel takeover

Dave becomes Rupert in Snickers channel takeover

UKTV's channel Dave was given a temporary new identity last week in a partnership with Snickers.

Whiskas introduces purrst-graduate counterpart to Kitten Kollege

Whiskas introduces purrst-graduate counterpart to Kitten Kollege

Whiskas has launched Kat Institute of Technology (KIT), a content platform featuring a collection of comic live action and animated

Mars Petcare gives brutal twist to debut ad for Dreamies Deli-Catz brand

Mars Petcare gives brutal twist to debut ad for Dreamies Deli-Catz brand

Mars Petcare's first ad campaign for new cat food brand Dreamies Deli-Catz features a cute friendship between a cat and

Galaxy dumps Audrey Hepburn ads for stressed working woman

Galaxy dumps Audrey Hepburn ads for stressed working woman

Galaxy, the Mars chocolate brand, has ended its four-year run of ads starring a digital Audrey Hepburn in favour of

Turkey of the week: Dolmio "No drama" by Abbott Mead Vickers BBDO

Turkey of the week: Dolmio "No drama" by Abbott Mead Vickers BBDO

First came the scary puppets and then came the scarily predictable gender stereotypes, says Nicola Kemp.

Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign

Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign

Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West.

Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more

Movers and shakers: Havas, Mars, ITV, Mother, Shazam, and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Mars marketer Magee given global growth role

Mars marketer Magee given global growth role

Mars' top marketer in Europe Michael Magee has been appointed in a global growth role for the chocolate giant based