Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 42 Results
Maltesers launches Buttons brand extension with digital campaign

Maltesers launches Buttons brand extension with digital campaign

Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product

Who's in, who's out? England's sponsor line-up in the Southgate era

Who's in, who's out? England's sponsor line-up in the Southgate era

England are out of the men's World Cup but with pride restored and a new era ahead of them. So

Nine CMO tips to close the consumer-brand gap

Nine CMO tips to close the consumer-brand gap

Consumers are evolving, brands must also - leading marketers from Mars, BT, Disney, Shell, CoverGirl and Karmarama tell how....

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley

Galaxy's giant edible billboard will encourage passersby to view pleasure as a necessity

Galaxy's giant edible billboard will encourage passersby to view pleasure as a necessity

Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity

Snickers creates escape room experience to launch new variants in US

Snickers creates escape room experience to launch new variants in US

Snickers is creating an "intense" pop-up in the US featuring escape room-style games.

Why Mars Petcare is tackling the loneliness epidemic

Why Mars Petcare is tackling the loneliness epidemic

The changes in how people see their pets is opening big opportunities for brands in the sector, Mars Petcare's new

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's

Emotion-reading AI company used by Cola-Cola and Mars raises £12m in funding

Emotion-reading AI company used by Cola-Cola and Mars raises £12m in funding

Tech company Realeyes, which uses AI-powered software to help brands such as Coca-Cola and Mars gauge the impact of their

Power 100 2018: How Michele Oliver brought Mars into uncharted territory

Power 100 2018: How Michele Oliver brought Mars into uncharted territory

AMV BBDO's Cilla Snowball explains what makes Mars' Michele Oliver one of the UK's most influential marketers.