Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 54 Results
Elton John and advertising: a short history

Elton John and advertising: a short history

We're reliving the singer's commercial outings, from Diet Coke to Royal Mail.

Mars sets up multisensory hotel

Mars sets up multisensory hotel

Shanghai event for Dove chocolate brand encourages visitors to find their 'pleasure profile'.

Brave Brand of the Year: will you be voting for Tesco, Skittles, Sky or Ugly?

Brave Brand of the Year: will you be voting for Tesco, Skittles, Sky or Ugly?

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,

Brave Brand of the Year: will you be voting for LADbible, Lego, Lloyds or Maltesers?

Brave Brand of the Year: will you be voting for LADbible, Lego, Lloyds or Maltesers?

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,

The 50 most effective celebrity campaigns (number 10 to 1)

The 50 most effective celebrity campaigns (number 10 to 1)

The top 10 is revealed finally

The Marketing Society Brave Brand of the Year 2018: the shortlist

The Marketing Society Brave Brand of the Year 2018: the shortlist

The shortlist for The Marketing Society Brave Brand of the Year 2018 in association with Campaign, sponsored by IBM iX,

Time to embrace the benefits of disability inclusion

Time to embrace the benefits of disability inclusion

Why National Inclusion Week matters for adland

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Specially edited versions of ads for Nationwide, Maltesers and McCain will appear in an ad break takeover during tonight's Gogglebox

Behind the scenes at Snickers' Elton John 'rap battle' shoot

Behind the scenes at Snickers' Elton John 'rap battle' shoot

How the Mars-owned brand recreated sunny West Coast America in wintry west London for a surreal ad shoot with one

Snickers aims for youth appeal with Elton John 'rap battle' ad

Snickers aims for youth appeal with Elton John 'rap battle' ad

Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry"