Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 33 Results
Power 100 2018: How Michele Oliver brought Mars into uncharted territory

Power 100 2018: How Michele Oliver brought Mars into uncharted territory

AMV BBDO's Cilla Snowball explains what makes Mars' Michele Oliver one of the UK's most influential marketers.

Mars appoints US brand director Cavanaugh to succeed Michele Oliver as top marketer

Mars appoints US brand director Cavanaugh to succeed Michele Oliver as top marketer

Mars Wrigley Confectionery UK has appointed New York-based Kerry Cavanaugh as marketing director chocolate.

Mars marketing boss makes the jump from confectionery to petcare

Mars marketing boss makes the jump from confectionery to petcare

Chris Rodi has been appointed marketing director at Mars Petcare UK after eight years with the food giant's confectionery division.

Maltesers shines spotlight on misrepresented women in latest effort to diversify advertising

Maltesers shines spotlight on misrepresented women in latest effort to diversify advertising

Maltesers is telling stories of diverse women who are often invisible in advertising, in a follow-up to the brand's successful

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the

Mars' Perfect Fit launches chatbot for tailored petcare advice

Mars' Perfect Fit launches chatbot for tailored petcare advice

Mars' petcare brand, Perfect Fit has built a chatbot aimed at providing customised petcare advice.

Mars creates 'candy-inspired' salon for Valentine's Day in New York

Mars creates 'candy-inspired' salon for Valentine's Day in New York

Confectionery giant Mars is creating a "candy-inspired" salon in New York for Valentine's Day.

Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017

Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017

An ad for Mondelez breakfast biscuit brand Belvita, featuring a train announcer with a penchant for cheesy comedy, has topped

Marketing with purpose at Mars: Jane Wakely's case for Global Marketer of the Year

Marketing with purpose at Mars: Jane Wakely's case for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year

Gaviscon, M&Ms and KFC top Nielsen chart of most effective TV ads of 2017

Gaviscon, M&Ms and KFC top Nielsen chart of most effective TV ads of 2017

An ad for Gaviscon featuring a pair of identical twins, Tim and Tom, who suffer from heartburn and indigestion has