Mars News, Articles & Analysis

Read the latest Mars News, Articles & Analysis at Campaignlive UK

Articles: 47 Results
Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Specially edited versions of ads for Nationwide, Maltesers and McCain will appear in an ad break takeover during tonight's Gogglebox

Behind the scenes at Snickers' Elton John 'rap battle' shoot

Behind the scenes at Snickers' Elton John 'rap battle' shoot

How the Mars-owned brand recreated sunny West Coast America in wintry west London for a surreal ad shoot with one

Snickers aims for youth appeal with Elton John 'rap battle' ad

Snickers aims for youth appeal with Elton John 'rap battle' ad

Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry"

Mars consolidates £1.4bn global media planning and buying into MediaCom

Mars consolidates £1.4bn global media planning and buying into MediaCom

Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month

Mars' YouTube ads withdrawal creates 'opportunity' for ITV online

Mars' YouTube ads withdrawal creates 'opportunity' for ITV online

Mars' decision to pull all advertising from YouTube in the UK creates an opportunity for ITV to take a greater

Maltesers launches Buttons brand extension with digital campaign

Maltesers launches Buttons brand extension with digital campaign

Mars Wrigley Confectionery is targeting a younger demographic of adults with the launch campaign for Maltesers Buttons, a new product

Who's in, who's out? England's sponsor line-up in the Southgate era

Who's in, who's out? England's sponsor line-up in the Southgate era

England are out of the men's World Cup but with pride restored and a new era ahead of them. So

Nine CMO tips to close the consumer-brand gap

Nine CMO tips to close the consumer-brand gap

Consumers are evolving, brands must also - leading marketers from Mars, BT, Disney, Shell, CoverGirl and Karmarama tell how....

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars CMO Andrew Clarke promoted to lead confectionery division

Mars has promoted its chief marketing and customer officer, Andrew Clarke, to the role of global president of Mars Wrigley

Galaxy's giant edible billboard will encourage passersby to view pleasure as a necessity

Galaxy's giant edible billboard will encourage passersby to view pleasure as a necessity

Galaxy, the Mars chocolate brand, is creating a giant edible billboard to encourage shoppers to view pleasure as a necessity