MasterCard News, Articles & Analysis

Read the latest MasterCard News, Articles & Analysis at Campaignlive UK

Articles: 13 Results
Mastercard signs up as first global sponsor of League of Legends esport

Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

Adidas' World Cup campaign foiled by Nike, survey shows

Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament

Turkey of the week: Mastercard's campaign leaves a bad taste

Turkey of the week: Mastercard's campaign leaves a bad taste

Mastercard's campaign to give 10,000 children in Latin America and the Caribbean a meal for every goal scored by Lionel

Mastercard drops 'goal-for-meals' campaign after backlash

Mastercard drops 'goal-for-meals' campaign after backlash

Mastercard has abandoned its 'goal-for-meals' campaign with football stars Lionel Messi and Neymar Jr after it faced fierce criticism.

'The hunger games': Mastercard slated for 'goals-for-meals' campaign

'The hunger games': Mastercard slated for 'goals-for-meals' campaign

Mastercard has been heavily criticised for a campaign that promises to donate 10,000 meals to children in Latin America and

Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level

Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level

Being able to speak to language of business, and explain the value of marketing in terms of the company's bottom

Find out who's made it into the Power 100 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene

Mastercard CMO: consumers are telling brands, 'I don't want your stupid ads'

Mastercard CMO: consumers are telling brands, 'I don't want your stupid ads'

Marketing offers greater potential and excitement than ever before - but the industry needs to pull out the stops to

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the

Priceless success at Mastercard: Raja Rajamannar's case for Global Marketer of the Year

Priceless success at Mastercard: Raja Rajamannar's case for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year