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MasterCard News, Articles & Analysis
Read the latest MasterCard News, Articles & Analysis at Campaignlive UK
'Priceless' pivot: how Mastercard took exclusive experiences online
Raja Rajamannar told Campaign Connect audience how brand's pre-Covid-19 risk planning and well-formed brand purpose guided actions through crisis.
Mastercard dethrones McDonald's to be named best audio brand
Runners-up include Shell, Apple and Google.
Brand Slam: Mastercard vs Klarna
The financial services brands are banking on music, fashion and cars to engage with consumers.
Mastercard's single is a priceless moment in musical history
Is a brand releasing a song really as absurd as it sounds?
Turkeys of the decade: 10 of the worst ads from 2010 to 2019
Christmas must have come early, because it's turkey time...
Mastercard buys loyalty business that counts Coke and L'Oreal among clients
Acquisition is Mastercard's latest move to strengthen customer data capabilities.
Mastercard CMO: I've moved a lot of money from traditional ads to experiences
'Advertising is dead. Advertising is all about storytelling, so I say storytelling is dead. The future is storymaking,' Raja Rajamannar
Mastercard lets fans experience full force of rugby tackle
Fans get to feel impact of professional tackle.
Marketing offers the dream career - it's time we shout about it
There a few careers with so many selling points, so we need to ensure young people understand what marketing really
WFA names Mastercard's Raja Rajamannar president
Rajamannar succeeds RBS's David Wheldon, who has held post since 2015.
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