MasterCard News, Articles & Analysis
Read the latest MasterCard News, Articles & Analysis at Campaignlive UK
Mastercard signs up as first global sponsor of League of Legends esport
Three-year deal is the first for the Riot Games title.
Adidas' World Cup campaign foiled by Nike, survey shows
Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament
Turkey of the week: Mastercard's campaign leaves a bad taste
Mastercard's campaign to give 10,000 children in Latin America and the Caribbean a meal for every goal scored by Lionel
Mastercard drops 'goal-for-meals' campaign after backlash
Mastercard has abandoned its 'goal-for-meals' campaign with football stars Lionel Messi and Neymar Jr after it faced fierce criticism.
'The hunger games': Mastercard slated for 'goals-for-meals' campaign
Mastercard has been heavily criticised for a campaign that promises to donate 10,000 meals to children in Latin America and
Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level
Being able to speak to language of business, and explain the value of marketing in terms of the company's bottom
Find out who's made it into the Power 100 2018
Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene
Mastercard CMO: consumers are telling brands, 'I don't want your stupid ads'
Marketing offers greater potential and excitement than ever before - but the industry needs to pull out the stops to
Unilever's Keith Weed named WFA Global Marketer of the Year
Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the
Priceless success at Mastercard: Raja Rajamannar's case for Global Marketer of the Year
Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year
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