MasterCard News, Articles & Analysis
Read the latest MasterCard News, Articles & Analysis at Campaignlive UK
Raja Rajamannar told Campaign Connect audience how brand's pre-Covid-19 risk planning and well-formed brand purpose guided actions through crisis.
Runners-up include Shell, Apple and Google.
The financial services brands are banking on music, fashion and cars to engage with consumers.
Is a brand releasing a song really as absurd as it sounds?
Christmas must have come early, because it's turkey time...
Acquisition is Mastercard's latest move to strengthen customer data capabilities.
'Advertising is dead. Advertising is all about storytelling, so I say storytelling is dead. The future is storymaking,' Raja Rajamannar
Fans get to feel impact of professional tackle.
There a few careers with so many selling points, so we need to ensure young people understand what marketing really
Rajamannar succeeds RBS's David Wheldon, who has held post since 2015.
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