MasterCard News, Articles & Analysis

Read the latest MasterCard News, Articles & Analysis at Campaignlive UK

Articles: 12 Results
Adidas' World Cup campaign foiled by Nike, survey shows
July 17, 2018 by Alex Brownsell

Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament

Turkey of the week: Mastercard's campaign leaves a bad taste
June 07, 2018 by Gurjit Degun

Turkey of the week: Mastercard's campaign leaves a bad taste

Mastercard's campaign to give 10,000 children in Latin America and the Caribbean a meal for every goal scored by Lionel

Mastercard drops 'goal-for-meals' campaign after backlash
June 05, 2018 by John Harrington

Mastercard drops 'goal-for-meals' campaign after backlash

Mastercard has abandoned its 'goal-for-meals' campaign with football stars Lionel Messi and Neymar Jr after it faced fierce criticism.

'The hunger games': Mastercard slated for 'goals-for-meals' campaign
June 04, 2018 by John Harrington

'The hunger games': Mastercard slated for 'goals-for-meals' campaign

Mastercard has been heavily criticised for a campaign that promises to donate 10,000 meals to children in Latin America and

Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level
May 21, 2018 by Raja Rajamannar

Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level

Being able to speak to language of business, and explain the value of marketing in terms of the company's bottom

Find out who's made it into the Power 100 2018
May 14, 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene

Mastercard CMO: consumers are telling brands, 'I don't want your stupid ads'
February 26, 2018 by Simon Gwynn

Mastercard CMO: consumers are telling brands, 'I don't want your stupid ads'

Marketing offers greater potential and excitement than ever before - but the industry needs to pull out the stops to

Unilever's Keith Weed named WFA Global Marketer of the Year
February 12, 2018 by Ben Bold

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the

Priceless success at Mastercard: Raja Rajamannar's case for Global Marketer of the Year
January 22, 2018 by Staff

Priceless success at Mastercard: Raja Rajamannar's case for Global Marketer of the Year

Campaign is showcasing the six chief marketing officers shortlisted for the World Federation of Advertisers' Global Marketer of the Year

Video: Marketers speak their mind at CES 2018
January 11, 2018 by Daniel Farey-Jones

Video: Marketers speak their mind at CES 2018

Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics