MasterCard News, Articles & Analysis

Read the latest MasterCard News, Articles & Analysis at Campaignlive UK

Articles: 15 Results
Mastercard's new sonic identity could open up product placement within music hits
February 19, 2019 by Simon Gwynn

Mastercard's new sonic identity could open up product placement within music hits

Brand has created versatile suite of audio assets based on melodic theme.

Mastercard drops name from logo in digital 'reinvention'
January 08, 2019 by Shannon Moyer

Mastercard drops name from logo in digital 'reinvention'

New look announced at CES.

Mastercard signs up as first global sponsor of League of Legends esport
September 19, 2018 by Matthew Chapman

Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

Adidas' World Cup campaign foiled by Nike, survey shows
July 17, 2018 by Alex Brownsell

Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament

Turkey of the week: Mastercard's campaign leaves a bad taste
June 07, 2018 by Gurjit Degun

Turkey of the week: Mastercard's campaign leaves a bad taste

Mastercard's campaign to give 10,000 children in Latin America and the Caribbean a meal for every goal scored by Lionel

Mastercard drops 'goal-for-meals' campaign after backlash
June 05, 2018 by John Harrington

Mastercard drops 'goal-for-meals' campaign after backlash

Mastercard has abandoned its 'goal-for-meals' campaign with football stars Lionel Messi and Neymar Jr after it faced fierce criticism.

'The hunger games': Mastercard slated for 'goals-for-meals' campaign
June 04, 2018 by John Harrington

'The hunger games': Mastercard slated for 'goals-for-meals' campaign

Mastercard has been heavily criticised for a campaign that promises to donate 10,000 meals to children in Latin America and

Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level
May 21, 2018 by Raja Rajamannar

Mastercard CMO: great rapport with top management is the ultimate skill for marketers at any level

Being able to speak to language of business, and explain the value of marketing in terms of the company's bottom

Find out who's made it into the Power 100 2018
May 14, 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene

Mastercard CMO: consumers are telling brands, 'I don't want your stupid ads'
February 26, 2018 by Simon Gwynn

Mastercard CMO: consumers are telling brands, 'I don't want your stupid ads'

Marketing offers greater potential and excitement than ever before - but the industry needs to pull out the stops to