Microsoft News, Articles & Analysis

Read the latest Microsoft News, Articles & Analysis at Campaignlive UK

Articles: 46 Results
Microsoft's Minecraft places interactive statues in three cities
November 14, 2019 by Fayola Douglas

Microsoft's Minecraft places interactive statues in three cities

New York, London and Sydney get figures from augmented-reality mobile game.

Is it a sign of weakness to reference a competitor in your ads?
September 11, 2019 by Emmet McGonagle

Is it a sign of weakness to reference a competitor in your ads?

Is there anything to gain from bashing rivals?

Facebook's top UK advertiser this year is a food start-up
August 30, 2019 by Omar Oakes

Facebook's top UK advertiser this year is a food start-up

Huel, a five-year-old direct-to-consumer brand, is outspending Microsoft, EE and Tesco.

Xbox tattoos fans in Gears of War pop-up
August 28, 2019 by Fayola Douglas

Xbox tattoos fans in Gears of War pop-up

Global activations will launch fifth edition of game.

From LGBT+ rights to gender in the workplace: LinkedIn's diversity trends revealed
June 21, 2019 by Sara Spary

From LGBT+ rights to gender in the workplace: LinkedIn's diversity trends revealed

Analysis reveals the key themes attracting engagement around diversity.

Bing Ads rebrands as Microsoft Advertising
April 29, 2019 by Omar Oakes

Bing Ads rebrands as Microsoft Advertising

Microsoft now says it wants 'go above and beyond search' with new online advertising products.

Xbox reinvents games as tourist destinations in new campaign
April 25, 2019 by Simon Gwynn

Xbox reinvents games as tourist destinations in new campaign

Film profiles real and fictional locations that can be explored inside games including Assassin's Creed Odyssey and Forza Horizon 4.

Best ads in 50 years: Microsoft Xbox's timely strapline
November 16, 2018 by Matt Lever

Best ads in 50 years: Microsoft Xbox's timely strapline

We look back on the best advertising in the past half-century

McCann London promotes Sanjiv Mistry and Jamie Mietz
November 05, 2018 by Matthew Chapman

McCann London promotes Sanjiv Mistry and Jamie Mietz

The pair will be creative chiefs at McCann's Microsoft unit.

Apple retains crown as world's most valuable brand as Facebook value sinks
October 04, 2018 by Alex Brownsell

Apple retains crown as world's most valuable brand as Facebook value sinks

Apple has beaten Google to the top, with Amazon in third place.