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Mondelez News, Articles & Analysis
Read the latest Mondelez News, Articles & Analysis at Campaignlive UK
The future of brand interactions looks like Creme Egg mayonnaise
From a neuroscience perspective, a divisive product is likely to resonate with consumers.
Heinz and Cadbury to give consumers taste of Creme Egg mayo at London pop-up
Brands are uniting in time for Easter.
VCCP wins Maynards Bassetts without a pitch
Agency already works on Mondelez sibling brand Cadbury.
Turkey of the Week: Give me strength to watch Trebor's new ads
Trebor had it better in the 1990s.
Cadbury updates Freddo Treasures campaign following backlash
Confectionery brand pulls references to digging near historic sites after complaints from archaeologists.
Cadbury Creme Egg partners Honda and Google for egg hunt
The confectionery giant has launched an interactive egg hunt at Waterloo Station.
Cadbury draws ASA censure over Freddo ads targeting children
Elements in Cadbury's Freddo campaign have been banned by the ASA.
Inside Cadbury Creme Egg's 'Hunting house'
Confectionery brand created a Creme Egg-themed house as part of its annual 'Hunting season' campaign.
Cadbury Creme Egg partners Booking.com for white egg hunt
Confectionery brand hacks travel site to leave Creme Egg-themed hotel listing.
Oreo partners Snapchat to launch European campaign
Activity will run across 28 markets.
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