Mondelez News, Articles & Analysis
Read the latest Mondelez News, Articles & Analysis at Campaignlive UK
In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to
Oreo, the Mondelez International biscuit brand, is set to deliver its biggest brand activation in Europe next year spanning 20
Richard Storey, the global chief strategy officer at M&C Saatchi, thinks that VCCP's Cadbury spot hits the right emotional notes.
Cadbury and Deliveroo Editions have joined forces for Valentine's Day and created a menu of Creme Egg deserts including toasties
Cadbury is using its purple newsagent to "give generosity back to the real people of Britain".
An ad for Mondelez breakfast biscuit brand Belvita, featuring a train announcer with a penchant for cheesy comedy, has topped
Cadbury has revived its "Hunting season" activation with a larger pop-up forest in London's Shoreditch.
Cadbury is launching a purple newsagent where people will be able to pay for the chocolate with a knick-knack, trinket,
The new Cadbury spot isn't pitch perfect, but it establishes a platform that can run and run, writes one of
Campaign joined Cadbury and VCCP in Glasgow to witness the production of their new campaign, and spoke to global brand
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