Mondelez News, Articles & Analysis

Read the latest Mondelez News, Articles & Analysis at Campaignlive UK

Articles: 68 Results
Cadbury shares polling updates for next Dairy Milk bar in DOOH campaign
July 09, 2019 by Simon Gwynn

Cadbury shares polling updates for next Dairy Milk bar in DOOH campaign

Public are voting for which of three new varieties will enter line-up permanently.

Cadbury turns up the tension for Freddo Treasures TV debut
May 03, 2019 by Daniel Farey-Jones

Cadbury turns up the tension for Freddo Treasures TV debut

VCCP spot shows father and son in high-seas adventure.

Turkey of the Week: Cadbury is having its cake and repeating it
May 02, 2019 by Omar Oakes

Turkey of the Week: Cadbury is having its cake and repeating it

Haven't we seen this ad before?

The future of brand interactions looks like Creme Egg mayonnaise
April 12, 2019 by Liz Richardson

The future of brand interactions looks like Creme Egg mayonnaise

From a neuroscience perspective, a divisive product is likely to resonate with consumers.

Heinz and Cadbury to give consumers taste of Creme Egg mayo at London pop-up
April 04, 2019 by Ben Bold

Heinz and Cadbury to give consumers taste of Creme Egg mayo at London pop-up

Brands are uniting in time for Easter.

VCCP wins Maynards Bassetts without a pitch
March 29, 2019 by Ben Bold

VCCP wins Maynards Bassetts without a pitch

Agency already works on Mondelez sibling brand Cadbury.

Turkey of the Week: Give me strength to watch Trebor's new ads
March 28, 2019 by Brittaney Kiefer

Turkey of the Week: Give me strength to watch Trebor's new ads

Trebor had it better in the 1990s.

Cadbury updates Freddo Treasures campaign following backlash
March 18, 2019 by Yasmin Arrigo

Cadbury updates Freddo Treasures campaign following backlash

Confectionery brand pulls references to digging near historic sites after complaints from archaeologists.

Cadbury Creme Egg partners Honda and Google for egg hunt
March 12, 2019 by Yasmin Arrigo

Cadbury Creme Egg partners Honda and Google for egg hunt

The confectionery giant has launched an interactive egg hunt at Waterloo Station.

Cadbury draws ASA censure over Freddo ads targeting children
March 06, 2019 by Ben Bold

Cadbury draws ASA censure over Freddo ads targeting children

Elements in Cadbury's Freddo campaign have been banned by the ASA.