Mondelez News, Articles & Analysis

Read the latest Mondelez News, Articles & Analysis at Campaignlive UK

Articles: 32 Results
Medialink's Manning: ad industry has gone too far down the 'maths route'

Medialink's Manning: ad industry has gone too far down the 'maths route'

In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to

Oreo plans for largest European activation with Elvis

Oreo plans for largest European activation with Elvis

Oreo, the Mondelez International biscuit brand, is set to deliver its biggest brand activation in Europe next year spanning 20

Adwatch: Cadbury's 'Mum's birthday' spot from VCCP is emotionally nourishing

Adwatch: Cadbury's 'Mum's birthday' spot from VCCP is emotionally nourishing

Richard Storey, the global chief strategy officer at M&C Saatchi, thinks that VCCP's Cadbury spot hits the right emotional notes.

Cadbury Creme Egg and Deliveroo hook up for Valentine's

Cadbury Creme Egg and Deliveroo hook up for Valentine's

Cadbury and Deliveroo Editions have joined forces for Valentine's Day and created a menu of Creme Egg deserts including toasties

How Cadbury is using a pop-up shop to show kindness to Brits

How Cadbury is using a pop-up shop to show kindness to Brits

Cadbury is using its purple newsagent to "give generosity back to the real people of Britain".

Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017

Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017

An ad for Mondelez breakfast biscuit brand Belvita, featuring a train announcer with a penchant for cheesy comedy, has topped

Why Cadbury is back with a 'bigger and better' Creme Egg Camp

Why Cadbury is back with a 'bigger and better' Creme Egg Camp

Cadbury has revived its "Hunting season" activation with a larger pop-up forest in London's Shoreditch.

Cadbury will let you buy chocolate with personal trinkets like plastic rings

Cadbury will let you buy chocolate with personal trinkets like plastic rings

Cadbury is launching a purple newsagent where people will be able to pay for the chocolate with a knick-knack, trinket,

Cadbury's new campaign is a bit bleak, but promises to go places

Cadbury's new campaign is a bit bleak, but promises to go places

The new Cadbury spot isn't pitch perfect, but it establishes a platform that can run and run, writes one of

Behind the scenes on VCCP's new Cadbury campaign

Behind the scenes on VCCP's new Cadbury campaign

Campaign joined Cadbury and VCCP in Glasgow to witness the production of their new campaign, and spoke to global brand