Mondelez News, Articles & Analysis

Read the latest Mondelez News, Articles & Analysis at Campaignlive UK

Articles: 41 Results
Campaign50: Countdown of the 50 most effective celebrity campaigns (part 1)

Campaign50: Countdown of the 50 most effective celebrity campaigns (part 1)

What are the top 50 best celebrity ads of all time? In this five part series, Hamish Pringle and Roger

Cadbury creates 'human charging points' to beat afternoon slump

Cadbury creates 'human charging points' to beat afternoon slump

Cadbury, the Mondelez International brand, has created a "human charging point" at Canary Wharf as it hands out its Boost

A letter to James Corden: it's time to get off the gravy train

A letter to James Corden: it's time to get off the gravy train

Creature's chief creative officer and co-founder says goodnight and good riddance to the advertising career of one Mr James Kimberley

The worst and best of James Corden in advertising

The worst and best of James Corden in advertising

As James Corden's relationship with price comparison site Confused.com comes to an end, Campaign takes a look back at the

Mondelez International retains Carat for UK and Ireland media

Mondelez International retains Carat for UK and Ireland media

Mondelez International has retained Carat as its media planning and buying agency in the UK and Ireland.

Kenco picks Karmarama as lead creative agency

Kenco picks Karmarama as lead creative agency

Kenco coffee brand has chosen Karmarama as its lead creative agency following a competitive pitch for the £10m account.

Test, learn and partner: Mondelez on how to foster a culture of effectiveness

Test, learn and partner: Mondelez on how to foster a culture of effectiveness

Being willing to experiment, thinking long term and appreciating the value of old and new media channels alike are all

Cadbury, Nike and Domino's lead shortlist for the Marketing New Thinking Awards 2018

Cadbury, Nike and Domino's lead shortlist for the Marketing New Thinking Awards 2018

Cadbury, Nike and Domino's are the most shortlisted brands at this year's Marketing New Thinking Awards, held in partnership with

Cadbury among first three brands hit by ASA's new regime for online junk food ads

Cadbury among first three brands hit by ASA's new regime for online junk food ads

Ads for Cadbury, Chewits and Swizzels are the first to be banned under rules that came into force last July

Medialink's Manning: ad industry has gone too far down the 'maths route'

Medialink's Manning: ad industry has gone too far down the 'maths route'

In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to