Mondelez News, Articles & Analysis
Read the latest Mondelez News, Articles & Analysis at Campaignlive UK
Medialink's Manning: ad industry has gone too far down the 'maths route'
In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to
Oreo plans for largest European activation with Elvis
Oreo, the Mondelez International biscuit brand, is set to deliver its biggest brand activation in Europe next year spanning 20
Adwatch: Cadbury's 'Mum's birthday' spot from VCCP is emotionally nourishing
Richard Storey, the global chief strategy officer at M&C Saatchi, thinks that VCCP's Cadbury spot hits the right emotional notes.
Cadbury Creme Egg and Deliveroo hook up for Valentine's
Cadbury and Deliveroo Editions have joined forces for Valentine's Day and created a menu of Creme Egg deserts including toasties
How Cadbury is using a pop-up shop to show kindness to Brits
Cadbury is using its purple newsagent to "give generosity back to the real people of Britain".
Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017
An ad for Mondelez breakfast biscuit brand Belvita, featuring a train announcer with a penchant for cheesy comedy, has topped
Why Cadbury is back with a 'bigger and better' Creme Egg Camp
Cadbury has revived its "Hunting season" activation with a larger pop-up forest in London's Shoreditch.
Cadbury will let you buy chocolate with personal trinkets like plastic rings
Cadbury is launching a purple newsagent where people will be able to pay for the chocolate with a knick-knack, trinket,
Cadbury's new campaign is a bit bleak, but promises to go places
The new Cadbury spot isn't pitch perfect, but it establishes a platform that can run and run, writes one of
Behind the scenes on VCCP's new Cadbury campaign
Campaign joined Cadbury and VCCP in Glasgow to witness the production of their new campaign, and spoke to global brand
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