Mondelez News, Articles & Analysis

Read the latest Mondelez News, Articles & Analysis at Campaignlive UK

Articles: 119 Results
The Unstereotype Alliance logo against a yellow background
May 24, 2022 by Ben Bold

Quiet Storm, Lucky Generals and Channel 4 feature in Unstereotype Alliance series

'Conversations for Change' consists of five 10-minute episodes about diversity in ads.

Women holding up a beehive in Grottole, Italy
April 08, 2022 by Andrew Rae

The benefit of experiences over things

Experiences are a chance to engage with consumers on a more meaningful level.

March 23, 2022 by Fayola Douglas

Cadbury challenges sceptics with plant bar pop-up

Shop displays mean Tweets people have shared about plant-based products.

March 18, 2022 by Fayola Douglas

Cadbury celebrates Easter by hiding giant purple eggs

The brand has partnered with Manchester United to continue its ‘Cadbury worldwide hide’ campaign.

MadeBrave: introduced 20 new roles expanding the team from 40 to 60 people over the past year
February 15, 2022 by Charlotte Rawlings

MadeBrave promotes pair as growth continues

Both roles are new for the agency.

February 02, 2022 by Fayola Douglas

Batman crashes into gigantic Oreo in poster stunt

Bat-shaped weapon can be seen slicing through a cookie.

January 19, 2022 by Fayola Douglas

ASA goes hard on soft cheese Dairylea over upside-down kids

Ad posed a risk of encouraging children to eat upside down, ASA rules. Mondelez 'disappointed' by ruling, arguing it was

Government regulations on HFSS products are intended to protect a young audience (Getty Images)
October 20, 2021 by Jennifer Small

Are the new HFSS rulings an opportunity for the industry to self-regulate?

Industry insiders discuss the pros and cons of adapting the Portman Group model.

Government regulations will restrict advertising HFSS products to a young audience (Getty Images)
October 13, 2021 by Jennifer Small

HFSS ad rules spark 'scapegoat' concerns among brands

The government’s forthcoming regulations on advertising HFSS products are a perfect opportunity for some creative thinking within the tightest of

Out-of-home campaign tells people to “Just ask an Aussie"
September 27, 2021 by Shauna Lewis

Cadbury installs real-life Aussies on billboards to promote Caramilk

The out-of-home campaign tells people to 'Just ask an Aussie' why Caramilk became so popular in Australia.