Mondelez News, Articles & Analysis

Read the latest Mondelez News, Articles & Analysis at Campaignlive UK

Articles: 102 Results
Cadbury enlists ‘lickers’ and ‘eggsperts’ to celebrate 50 years of Creme Egg

Cadbury enlists ‘lickers’ and ‘eggsperts’ to celebrate 50 years of Creme Egg

Campaign urges customers to find golden eggs.

The Lists 2020: Top 10 live experiences

The Lists 2020: Top 10 live experiences

The best of the industry in 2020.

Review of 2020: The year society needed brands to pull their weight

Review of 2020: The year society needed brands to pull their weight

As part of Campaign's 'Not Normal' series of essays about 2020, we look at how brands stepped up as Covid

Cadbury turns Christmas post office pop-up into online experience

Cadbury turns Christmas post office pop-up into online experience

It has partnered The Trussell Trust to send chocolate bars to food banks.

Mondelez CMO defends calling marketing strategy ‘humaning’

Mondelez CMO defends calling marketing strategy ‘humaning’

Martin Renaud is sticking to his guns.

Power 100 2020: Nuria Antoja

Power 100 2020: Nuria Antoja

This year's top marketers.

Captain Sir Tom Moore turns podcast host in Cadbury and Age UK campaign

Captain Sir Tom Moore turns podcast host in Cadbury and Age UK campaign

Show is part of brand's 'Donate your words' campaign.

Cadbury celebrates older people by finding out fun stories from their past

Cadbury celebrates older people by finding out fun stories from their past

Film created by VCCP...

Cadbury's new look will help it cut through both online and offline

Cadbury's new look will help it cut through both online and offline

Chocolate brand is rolling out revamp gradually, reaching UK in 2021.

Throwback: Easter activations

Throwback: Easter activations

A look back at some successful Easter activity for Carlsberg, Cadbury and Galaxy that took place when the nation was