Mondelez News, Articles & Analysis
Read the latest Mondelez News, Articles & Analysis at Campaignlive UK
Campaign50: Countdown of the 50 most effective celebrity campaigns (part 1)
What are the top 50 best celebrity ads of all time? In this five part series, Hamish Pringle and Roger
Cadbury creates 'human charging points' to beat afternoon slump
Cadbury, the Mondelez International brand, has created a "human charging point" at Canary Wharf as it hands out its Boost
A letter to James Corden: it's time to get off the gravy train
Creature's chief creative officer and co-founder says goodnight and good riddance to the advertising career of one Mr James Kimberley
The worst and best of James Corden in advertising
As James Corden's relationship with price comparison site Confused.com comes to an end, Campaign takes a look back at the
Mondelez International retains Carat for UK and Ireland media
Mondelez International has retained Carat as its media planning and buying agency in the UK and Ireland.
Kenco picks Karmarama as lead creative agency
Kenco coffee brand has chosen Karmarama as its lead creative agency following a competitive pitch for the £10m account.
Test, learn and partner: Mondelez on how to foster a culture of effectiveness
Being willing to experiment, thinking long term and appreciating the value of old and new media channels alike are all
Cadbury, Nike and Domino's lead shortlist for the Marketing New Thinking Awards 2018
Cadbury, Nike and Domino's are the most shortlisted brands at this year's Marketing New Thinking Awards, held in partnership with
Cadbury among first three brands hit by ASA's new regime for online junk food ads
Ads for Cadbury, Chewits and Swizzels are the first to be banned under rules that came into force last July
Medialink's Manning: ad industry has gone too far down the 'maths route'
In the pursuit for more data, more numbers and more measurement, perhaps the industry has forgotten that it markets to