Mondelez News, Articles & Analysis
Read the latest Mondelez News, Articles & Analysis at Campaignlive UK
Quiet Storm, Lucky Generals and Channel 4 feature in Unstereotype Alliance series
'Conversations for Change' consists of five 10-minute episodes about diversity in ads.
The benefit of experiences over things
Experiences are a chance to engage with consumers on a more meaningful level.
Cadbury challenges sceptics with plant bar pop-up
Shop displays mean Tweets people have shared about plant-based products.
Cadbury celebrates Easter by hiding giant purple eggs
The brand has partnered with Manchester United to continue its ‘Cadbury worldwide hide’ campaign.
MadeBrave promotes pair as growth continues
Both roles are new for the agency.
Batman crashes into gigantic Oreo in poster stunt
Bat-shaped weapon can be seen slicing through a cookie.
ASA goes hard on soft cheese Dairylea over upside-down kids
Ad posed a risk of encouraging children to eat upside down, ASA rules. Mondelez 'disappointed' by ruling, arguing it was
Are the new HFSS rulings an opportunity for the industry to self-regulate?
Industry insiders discuss the pros and cons of adapting the Portman Group model.
HFSS ad rules spark 'scapegoat' concerns among brands
The government’s forthcoming regulations on advertising HFSS products are a perfect opportunity for some creative thinking within the tightest of
Cadbury installs real-life Aussies on billboards to promote Caramilk
The out-of-home campaign tells people to 'Just ask an Aussie' why Caramilk became so popular in Australia.
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