Morrisons News, Articles & Analysis

Read the latest Morrisons News, Articles & Analysis at Campaignlive UK

Articles: 21 Results
Morrisons no longer in 'big four' as Aldi muscles in
April 02, 2019 by Ben Bold

Morrisons no longer in 'big four' as Aldi muscles in

Nielsen data suggests Aldi's market share is now higher than that of Morrisons.

Love is in the air: KFC, Pret, Lush and more celebrate Valentine's Day
February 12, 2019 by Orianna Rosa Royle

Love is in the air: KFC, Pret, Lush and more celebrate Valentine's Day

Fried chicken bouquet, anyone?

Morrisons chief says Christmas campaign did the job as festive sales nudge up
January 08, 2019 by Simon Gwynn

Morrisons chief says Christmas campaign did the job as festive sales nudge up

Sales at the big four supermarkets were close to flat in the last 12 weeks of 2018.

Tesco launches 100th-anniversary campaign as Christmas results loom
January 07, 2019 by Simon Gwynn

Tesco launches 100th-anniversary campaign as Christmas results loom

Double-page ad takes fight to discounters Aldi and Lidl.

Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad
December 20, 2018 by Gail Kemp & Kate Magee

Adwatch of the Year: Kevin the carrot crowned favourite Christmas ad

Aldi spot was this year's most-liked

The 50 most effective celebrity campaigns (number 10 to 1)
October 09, 2018 by Hamish Pringle & Roger Ingham

The 50 most effective celebrity campaigns (number 10 to 1)

The top 10 is revealed finally

Pick of the week: Morrisons' patriotic spot brings a tear to this rheumy old eye
July 05, 2018 by Jeremy Lee

Pick of the week: Morrisons' patriotic spot brings a tear to this rheumy old eye

Jeremy Lee came over all emotional when he saw the latest Morrisons spot from Publicis London during the football.

Sainsbury's is now the weakest link among big four supermarkets
May 01, 2018 by Simon Gwynn

Sainsbury's is now the weakest link among big four supermarkets

A day after Sainsbury's confirmed its market-reshaping plan to merge with Asda, the latest sales figures reveal it is the

Tesco above-the-line adspend surges as rivals retrench
April 10, 2018 by Simon Gwynn

Tesco above-the-line adspend surges as rivals retrench

Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.

Which retailers got an iPhone X for Christmas, and which ones got a lump of coal?
January 12, 2018 by Simon Gwynn

Which retailers got an iPhone X for Christmas, and which ones got a lump of coal?

The Christmas sales period is crunch time for retailers: how did the big players get on?