Morrisons News, Articles & Analysis

Read the latest Morrisons News, Articles & Analysis at Campaignlive UK

Articles: 15 Results
Pick of the week: Morrisons' patriotic spot brings a tear to this rheumy old eye
July 05, 2018 by Jeremy Lee

Pick of the week: Morrisons' patriotic spot brings a tear to this rheumy old eye

Jeremy Lee came over all emotional when he saw the latest Morrisons spot from Publicis London during the football.

Sainsbury's is now the weakest link among big four supermarkets
May 01, 2018 by Simon Gwynn

Sainsbury's is now the weakest link among big four supermarkets

A day after Sainsbury's confirmed its market-reshaping plan to merge with Asda, the latest sales figures reveal it is the

Tesco above-the-line adspend surges as rivals retrench
April 10, 2018 by Simon Gwynn

Tesco above-the-line adspend surges as rivals retrench

Tesco increased the amount it spent on "traditional" media by more than two-thirds last year, data from Ebiquity shows.

Which retailers got an iPhone X for Christmas, and which ones got a lump of coal?
January 12, 2018 by Simon Gwynn

Which retailers got an iPhone X for Christmas, and which ones got a lump of coal?

The Christmas sales period is crunch time for retailers: how did the big players get on?

Brits are drinking away the pain of rising food prices, data suggests
December 12, 2017 by Simon Gwynn

Brits are drinking away the pain of rising food prices, data suggests

Booze sales are rising in the run-up to Christmas, data shows, as inflation in grocery prices hits its highest level

Tesco sales growth outstrips rivals for eighth consecutive month
November 14, 2017 by Ben Bold

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco grew its sales by 2.7% during the last three months, the strongest performance of the UK's "Big four" supermarkets.

Christmas 2017 ads: all the best so far
November 07, 2017 by Staff

Christmas 2017 ads: all the best so far

Moz the Monster, Paddington Bear, and a smitten Martin Freeman feature in this year's crop of Christmas ads. Campaign rounds

Turkey of the week: Morrisons' Elvis dance is out of step in more ways than one
October 05, 2017 by Simon Gwynn

Turkey of the week: Morrisons' Elvis dance is out of step in more ways than one

Simon Gwynn thinks the Morrisons ad overlooks the spirit of our times.

Morrisons profit up 40% as supermarket 'steers own path'
September 14, 2017 by Ben Bold

Morrisons profit up 40% as supermarket 'steers own path'

Morrisons' recovery continues to gather momentum, with the UK's fourth largest supermarket reporting a 40% boost in first-half pre-tax profit

Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding
August 10, 2017 by Simon Gwynn

Morrisons throws shade on supermarket rivals with pledge to avoid 'fake farm' branding

Morrisons has implicitly criticised the marketing of its rivals Tesco and Asda with an announcement that it would refrain from