Nationwide News, Articles & Analysis

Read the latest Nationwide News, Articles & Analysis at Campaignlive UK

Articles: 16 Results
Facebook and Thinkbox clash over tech platforms' role in funding ASA

Facebook and Thinkbox clash over tech platforms' role in funding ASA

Thinkbox CEO Lindsey Clay accuses tech platforms of causing drop in public trust in advertising.

Nationwide launches 12 festive spots in 'Voices' campaign

Nationwide launches 12 festive spots in 'Voices' campaign

Ads will run for eight days from Christmas Eve to New Year's Eve.

Hot in 2018: Top 10 marketers

Hot in 2018: Top 10 marketers

Throughout December, we are revealing the best of our industry in 2018.

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

Specially edited versions of ads for Nationwide, Maltesers and McCain will appear in an ad break takeover during tonight's Gogglebox

Who's in, who's out? England's sponsor line-up in the Southgate era

Who's in, who's out? England's sponsor line-up in the Southgate era

England are out of the men's World Cup but with pride restored and a new era ahead of them. So

How Nationwide created its most successful ever social campaign

How Nationwide created its most successful ever social campaign

Nationwide, alongside VCCP and MEC, won the Social Storytelling category at Campaign's 2017 Marketing New Thinking Awards, in association with

Stand up to online hate, ISBA tells brands

Stand up to online hate, ISBA tells brands

ISBA is encouraging advertisers to tackle hate speech they encounter on social media by flagging it with the hashtag #challengehate

Nationwide consults police over 'death threats' to ad duo

Nationwide consults police over 'death threats' to ad duo

Building society brand Nationwide has stepped up efforts to work with police, and other brands, after becoming concerned about comments

The UK's favourite YouTube ads: Nationwide's 'Sisters' beats Calvin Klein's Kardashians

The UK's favourite YouTube ads: Nationwide's 'Sisters' beats Calvin Klein's Kardashians

The Nationwide's ad by VCCP has come top of YouTube's January Ad Leaderboard, making it the UK's most popular online

How VCCP and MEC helped Nationwide find its poetic voice

How VCCP and MEC helped Nationwide find its poetic voice

VCCP and MEC joined forces to create an honest and heartfelt real-time conversation around Mother's Day for Nationwide, sustaining the