Nestle News, Articles & Analysis

Read the latest Nestle News, Articles & Analysis at Campaignlive UK

Articles: 22 Results
Zenith wins expanded media remit on £63m Nestlé account

Zenith wins expanded media remit on £63m Nestlé account

Publicis Groupe agency beat competition from UM, Dentsu X and Openmind to retain £63m account.

Pitch Update: big holding company shops line up for Ovo media and creative accounts

Pitch Update: big holding company shops line up for Ovo media and creative accounts

Zenith is defending its £63m Nestle business against competition from Initiative, Dentsu X and WPP outfit Openmind.

KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding

KitKat’s vegan bar shows the dangers of ‘try-hard’ worthy branding

Mainstream brands rolling out vegan products are missing a trick and forgetting about the fundamentals of marketing.

Nestlé puts £63m UK media into review

Nestlé puts £63m UK media into review

Zenith, the seven-year incumbent, is defending.

Hands off: can touchless experiences still be fully immersive?

Hands off: can touchless experiences still be fully immersive?

Low-contact events are one way the experiential industry can adapt to ensure it is 'Covid-secure'.

Nestle Cereals and ParalympicsGB aim to get families active ahead of Tokyo 2020

Nestle Cereals and ParalympicsGB aim to get families active ahead of Tokyo 2020

Campaign coincides with NHS survey that revealed 27% of adults are 'inactive'.

Nestle launches luxury KitKat bars in direct-to-consumer move

Nestle launches luxury KitKat bars in direct-to-consumer move

Roll-out mark brand's biggest development in 20 years.

Nestle, McDonald's and Virgin Media enter blockchain media pilot

Nestle, McDonald's and Virgin Media enter blockchain media pilot

Jicwebs pilot will evaluate how blockchain can tackle trust problems facing online ads industry.

Nescafe Azera partners Time Out to curate events for 'curious' Londoners

Nescafe Azera partners Time Out to curate events for 'curious' Londoners

Coffee brand will host yoga classes and hip-hop karaoke.

Aero creates interactive activity with pressurised flooring

Aero creates interactive activity with pressurised flooring

Teamwork is required to win samples of Aero Bliss chocolates.