Nestle News, Articles & Analysis

Read the latest Nestle News, Articles & Analysis at Campaignlive UK

Articles: 11 Results
Nestle tempts foodies with blind-tasting challenge

Nestle tempts foodies with blind-tasting challenge

Event celebrates roll-out of Yes! snack bars.

Nestlé brand Lindahls Kvarg to bring Swedish oasis to London

Nestlé brand Lindahls Kvarg to bring Swedish oasis to London

The dairy brand is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik celebrates 70 years with slides, ballpits and a look back at its ads

Nesquik, the Nestle-owned chocolate powder brand, is marking its 70th anniversary with a two-storey slide, and a collection of its

Unilever and Nestlé study proves £1.94 in sales for every £1 spent on digital ads

Unilever and Nestlé study proves £1.94 in sales for every £1 spent on digital ads

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has determined the impact of online

Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns

Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns

The beverage industry could lose a massive $293bn (£217bn) globally in the value contributed by its brands if politicians pursue

Nestlé chooses tech start-up Good-Loop to work on its KitKat Sustainability Project

Nestlé chooses tech start-up Good-Loop to work on its KitKat Sustainability Project

Good-Loop, an ethical video advertising platform, has been selected by Nestlé's open innovation platform, Henri@Nestlé, to run a funded pilot

Nespresso goes big on sustainability credentials in new global campaign

Nespresso goes big on sustainability credentials in new global campaign

After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the

Childhood obesity strategy one year on: has it whipped brands into shape?

Childhood obesity strategy one year on: has it whipped brands into shape?

It's a year since the government's long-awaited childhood obesity strategy was announced to harsh criticism from industry, health campaigners and

BBDO tops global Effie Index for fourth time

BBDO tops global Effie Index for fourth time

Omnicom's BBDO has topped the Effie Index as the most effective ad agency network in the world, with Unilever and

Nestlé's Pollack: Brands should pay a premium for quality not safety

Nestlé's Pollack: Brands should pay a premium for quality not safety

Brands should acknowledge that with digital media, like any other media, quality inventory comes at a cost, Nestlé's head of