Netflix News, Articles & Analysis

Read the latest Netflix News, Articles & Analysis at Campaignlive UK

Articles: 49 Results
When Netflix met Secret Cinema, Stranger Things happened

When Netflix met Secret Cinema, Stranger Things happened

The streaming service and immersive specialists teamed up for a production of its cult show.

Should marketers be worried about the rise of ad-free streaming services?

Should marketers be worried about the rise of ad-free streaming services?

Apple TV+ and Disney+ don't plan to show ads...

What's the most iconic brand of the past 60 years?

What's the most iconic brand of the past 60 years?

The Marketing Society takes a look at six that represent six decades.

Enders Analysis founder sounds alarm over rise of unregulated TV content

Enders Analysis founder sounds alarm over rise of unregulated TV content

Claire Enders urges advertisers to value public-service broadcasting amid 'avalanche' of content from unregulated players.

Netflix's embrace of Barb measurement offers clue to its future

Netflix's embrace of Barb measurement offers clue to its future

Its openness to Barb measurement is a response to the threat posed by Disney's upcoming streaming platform.

Channel 4 boss: we need to be the craft beer of TV

Channel 4 boss: we need to be the craft beer of TV

Alex Mahon argues localism will be driving force for business in a speech at RTS Cambridge Convention.

NHS knocks Apple from top spot to become UK's most relevant brand

NHS knocks Apple from top spot to become UK's most relevant brand

Study reflects consumer uncertainty and need for diversion.

Subscription VOD closes in on live TV as top platform for young viewers

Subscription VOD closes in on live TV as top platform for young viewers

Seventy-seven per cent of people aged 15-34 watch live TV each week, compared with 71% who watch Netflix or other

Netflix to launch The Dark Crystal series with exhibition

Netflix to launch The Dark Crystal series with exhibition

The show is a prequel to the 1982 film of the same name and will be set within the same

Netflix insists on ad-free future despite huge miss in subscriber growth

Netflix insists on ad-free future despite huge miss in subscriber growth

Streaming service faces 'fierce' competition and difficult decision on pricing strategy.