Netflix News, Articles & Analysis

Read the latest Netflix News, Articles & Analysis at Campaignlive UK

Articles: 82 Results
Brands line up for 3D outdoor advertising

Brands line up for 3D outdoor advertising

The new tech has been lauded by media planners and brands.

Netflix boosts marketing spend by 39% in second quarter of 2021

Netflix boosts marketing spend by 39% in second quarter of 2021

Streaming service also recorded rises in revenue and operating profit in Q2.

Secret Cinema partners Netflix for Bridgerton ball

Secret Cinema partners Netflix for Bridgerton ball

The immersive experience will include dance classes and a cast of characters.

It's time for brands to embrace the metaverse

It's time for brands to embrace the metaverse

Future-facing brands have begun building a strong hybrid brand identity.

Netflix launches interactive Stranger Things world in Roblox

Netflix launches interactive Stranger Things world in Roblox

Fans can play mini-games and explore the Starcourt Mall.

Netflix recruits gang for Money Heist experience

Netflix recruits gang for Money Heist experience

The theatrical event will require strong nerves and vault-cracking skills.

Netflix sends ravens to Baker Street station

Netflix sends ravens to Baker Street station

Temporary installation promotes Sherlock Holmes-inspired series The Irregulars.

Biggie Smalls was the master marketer

Biggie Smalls was the master marketer

Exploring the layers to The Notorious B.I.G.'s legacy.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Netflix slashes annual adspend by 23% despite increased competition

Netflix slashes annual adspend by 23% despite increased competition

Revenue soared by 24% in 2020 as platform cut ad expense.