Nissan News, Articles & Analysis

Read the latest Nissan News, Articles & Analysis at Campaignlive UK

Articles: 16 Results
How Nissan used AI to boost conversion rates in one market by 900%

How Nissan used AI to boost conversion rates in one market by 900%

Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.

Grazia chief: more action needed on the gender pay gap

Grazia chief: more action needed on the gender pay gap

Lauren Holleyoake, publisher of Grazia and The Debrief, explains how brands can bridge the gap between rhetoric and reality on

Auto's electric dream is fast becoming a consumer reality

Auto's electric dream is fast becoming a consumer reality

Daniele Schillaci, head of global sales and marketing at Nissan Motor Company, previews this week's Geneva Motor Show.

Nissan's Saillard departs after nine months as Europe CMO

Nissan's Saillard departs after nine months as Europe CMO

Nissan Europe marketing chief Philippe Saillard has exited the business after only nine months in the role.

'We are not unique any more': Nissan Europe CMO Philippe Saillard on the brand's next reinvention

'We are not unique any more': Nissan Europe CMO Philippe Saillard on the brand's next reinvention

Nissan's new European marketing chief Philippe Saillard on the challenge of creating a future-fit brand while Brexit stalls the continent's

Nissan uses Star Wars characters to demo tech in AR experience

Nissan uses Star Wars characters to demo tech in AR experience

Nissan, the Renault-owned car marque, has created a Star Wars themed augmented reality experience in its showrooms across the US.

The changing relationship between human and car makes marketing more important than ever

The changing relationship between human and car makes marketing more important than ever

The way we use, own and think about vehicles is being transformed - and brands that want to weather the

Consumers buying fewer cars 'due to Brexit uncertainty'

Consumers buying fewer cars 'due to Brexit uncertainty'

The UK new car market declined for a sixth consecutive month in September, with 9.3% fewer cars registered, the Society

Nissan marketing chief: A successful product launch means leaving no stone unturned

Nissan marketing chief: A successful product launch means leaving no stone unturned

As Nissan launches the latest iteration of its Leaf electric car, the brand's executive vice president, global sales and marketing,

What the future holds for connected cars in 2017 and beyond

What the future holds for connected cars in 2017 and beyond

What marketers and agencies need to know about connected cars and the future relationship between consumers and auto brands