O2 News, Articles & Analysis

Read the latest O2 News, Articles & Analysis at Campaignlive UK

Articles: 34 Results
'Alexa, what does LOL stand for?' O2 and NSPCC highlight generational language gap

'Alexa, what does LOL stand for?' O2 and NSPCC highlight generational language gap

Research has revealed a language gap between generations, with half of parents not understanding the phrases used by their children.

Brand Slam: O2 versus EE

Brand Slam: O2 versus EE

The mobile network providers are focusing on sport and music to retain existing customers and attract new ones.

Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl

Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl

Giffgaff has apologised and pulled its Halloween campaign following complaints that its ad about an orphan girl was offensive and

O2 gets pretty deep, man, in new advertising platform

O2 gets pretty deep, man, in new advertising platform

O2 has recruited spoken word artist George the Poet to deliver an ode to the miracle of existence in its

Why O2 is tempting Londoners with a giant wall of free sweets

Why O2 is tempting Londoners with a giant wall of free sweets

O2 is building a five-metre high wall stacked with sweets in London's South Bank.

How O2's data conservatism frustrated Weve's mobile ad potential

How O2's data conservatism frustrated Weve's mobile ad potential

The decision by O2 to axe third-party ad campaigns through Weve, once the great white hope of mobile marketers, had

Telefónica combines O2 and Giffgaff media spend in expanded UK deal with Havas

Telefónica combines O2 and Giffgaff media spend in expanded UK deal with Havas

Havas Group Media will manage all of Telefónica's estimated £70m UK media spend, after the phone giant brought together the

O2's Weve pulls out of delivering mobile ads

O2's Weve pulls out of delivering mobile ads

O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only

O2's "Oops!" sweeps up at 2018 Outdoor Media Awards

O2's "Oops!" sweeps up at 2018 Outdoor Media Awards

"Oops!", the O2 campaign promoting free screen replacement, had a firm grip on the top prizes at the Outdoor Media

Find out who's made it into the Power 100 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene