O2 News, Articles & Analysis

Read the latest O2 News, Articles & Analysis at Campaignlive UK

Articles: 47 Results
O2 launches 'world's first live ad' powered by 5G

O2 launches 'world's first live ad' powered by 5G

Brand shot live ad during England's defeat of Argentina in Rugby World Cup.

Pick of the Week: O2 knows how to rally the troops

Pick of the Week: O2 knows how to rally the troops

O2's film for the Rugby World Cup is beautifully crafted and sure to rally England fans behind the team.

Rugby World Cup 2019: every ad so far

Rugby World Cup 2019: every ad so far

From pint-pullers to price-comparison websites, brands have come out in force to celebrate the tournament.

O2 takes inspiration from samurai culture in Rugby World Cup campaign

O2 takes inspiration from samurai culture in Rugby World Cup campaign

England rugby heroes ask fans to be their 'armour'...

O2 hosts festival celebrating England rugby team

O2 hosts festival celebrating England rugby team

Attendees can meet the squad and play games.

O2 Priority campaign aims to inspire that magic feeling

O2 Priority campaign aims to inspire that magic feeling

Activity coincides with refresh of loyalty scheme.

Is it right enough to be wrong?

Is it right enough to be wrong?

This is the question you should ask yourself at the start of the creative journey.

The O2 turns into The O3 for Drake's residency

The O2 turns into The O3 for Drake's residency

London venue honours Canadian rapper's lyrics by temporarily changing signage.

O2 taps into Spotify listening habits to suggest local gigs

O2 taps into Spotify listening habits to suggest local gigs

Activity is part of 'Breathe it all in' work.

Outdoor Media Awards open for entries

Outdoor Media Awards open for entries

Awards reward excellence in out-of-home advertising, from the most memorable, strategic and innovative campaigns to the brilliant people involved in