O2 News, Articles & Analysis
Read the latest O2 News, Articles & Analysis at Campaignlive UK
Research has revealed a language gap between generations, with half of parents not understanding the phrases used by their children.
The mobile network providers are focusing on sport and music to retain existing customers and attract new ones.
Giffgaff has apologised and pulled its Halloween campaign following complaints that its ad about an orphan girl was offensive and
O2 has recruited spoken word artist George the Poet to deliver an ode to the miracle of existence in its
O2 is building a five-metre high wall stacked with sweets in London's South Bank.
The decision by O2 to axe third-party ad campaigns through Weve, once the great white hope of mobile marketers, had
Havas Group Media will manage all of Telefónica's estimated £70m UK media spend, after the phone giant brought together the
O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only
"Oops!", the O2 campaign promoting free screen replacement, had a firm grip on the top prizes at the Outdoor Media
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