O2 News, Articles & Analysis

Read the latest O2 News, Articles & Analysis at Campaignlive UK

Articles: 31 Results
O2 gets pretty deep, man, in new advertising platform

O2 gets pretty deep, man, in new advertising platform

O2 has recruited spoken word artist George the Poet to deliver an ode to the miracle of existence in its

Why O2 is tempting Londoners with a giant wall of free sweets

Why O2 is tempting Londoners with a giant wall of free sweets

O2 is building a five-metre high wall stacked with sweets in London's South Bank.

How O2's data conservatism frustrated Weve's mobile ad potential

How O2's data conservatism frustrated Weve's mobile ad potential

The decision by O2 to axe third-party ad campaigns through Weve, once the great white hope of mobile marketers, had

Telefónica combines O2 and Giffgaff media spend in expanded UK deal with Havas

Telefónica combines O2 and Giffgaff media spend in expanded UK deal with Havas

Havas Group Media will manage all of Telefónica's estimated £70m UK media spend, after the phone giant brought together the

O2's Weve pulls out of delivering mobile ads

O2's Weve pulls out of delivering mobile ads

O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only

O2's "Oops!" sweeps up at 2018 Outdoor Media Awards

O2's "Oops!" sweeps up at 2018 Outdoor Media Awards

"Oops!", the O2 campaign promoting free screen replacement, had a firm grip on the top prizes at the Outdoor Media

Find out who's made it into the Power 100 2018

Find out who's made it into the Power 100 2018

Welcome to the Power 100 2018, the definitive list of the inspirational movers and shakers in the UK marketing scene

O2 entrance comes to life for '#Followtherabbit' campaign

O2 entrance comes to life for '#Followtherabbit' campaign

O2 has turned the entrance to its flagship venue into a neon blue light installation where customers are being encouraged

O2 asks motorists if they feel 'stuck' as snow storms grip UK

O2 asks motorists if they feel 'stuck' as snow storms grip UK

O2 has launched out-of-home poster ads asking if motorists are feeling "stuck", in the week when much of the UK

O2's 'Follow the rabbit' campaign goes big for Brit Awards with The Chemical Brothers and Snapchat

O2's 'Follow the rabbit' campaign goes big for Brit Awards with The Chemical Brothers and Snapchat

O2 is reviving its "Follow the rabbit" campaign on a bigger scale for the Brit Awards with a trippy film