O2 News, Articles & Analysis

Read the latest O2 News, Articles & Analysis at Campaignlive UK

Articles: 41 Results
Is it right enough to be wrong?

Is it right enough to be wrong?

This is the question you should ask yourself at the start of the creative journey.

The O2 turns into The O3 for Drake's residency

The O2 turns into The O3 for Drake's residency

London venue honours Canadian rapper's lyrics by temporarily changing signage.

O2 taps into Spotify listening habits to suggest local gigs

O2 taps into Spotify listening habits to suggest local gigs

Activity is part of 'Breathe it all in' work.

Outdoor Media Awards open for entries

Outdoor Media Awards open for entries

Awards reward excellence in out-of-home advertising, from the most memorable, strategic and innovative campaigns to the brilliant people involved in

Google and Netflix among first brands to feature on new Tube escalator screens

Google and Netflix among first brands to feature on new Tube escalator screens

New 42-inch HD screens allow campaigns to run from top to bottom of escalators at stations.

Hot in 2018: Top 10 live experiences

Hot in 2018: Top 10 live experiences

Throughout December, we are revealing the best of our industry in 2018.

From Syl Saller to Keith Weed, marketers as you've never seen them before

From Syl Saller to Keith Weed, marketers as you've never seen them before

Oystercatchers has partnered celebrated photographer Rankin to create the Marketing Influencers exhibition to raise the profile of creativity in the

'Alexa, what does LOL stand for?' O2 and NSPCC highlight generational language gap

'Alexa, what does LOL stand for?' O2 and NSPCC highlight generational language gap

Research has revealed a language gap between generations, with half of parents not understanding the phrases used by their children.

Brand Slam: O2 vs EE

Brand Slam: O2 vs EE

The mobile network providers are focusing on sport and music to retain existing customers and attract new ones.

Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl

Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl

Giffgaff has apologised and pulled its Halloween campaign following complaints that its ad about an orphan girl was offensive and