O2 News, Articles & Analysis

Read the latest O2 News, Articles & Analysis at Campaignlive UK

Articles: 54 Results
O2 takes dancing in moonlight to new heights in latest ad
February 28, 2020 by Emmet McGonagle

O2 takes dancing in moonlight to new heights in latest ad

Campaign showcases mobile operator's custom plans...

O2 puts M&C Saatchi on alert with CRM review
February 26, 2020 by Emmet McGonagle

O2 puts M&C Saatchi on alert with CRM review

Lida, which is being rolled into M&C Saatchi in the UK, has held account since 2011.

Does your brand have a... thing?
December 09, 2019 by Charles Vallance

Does your brand have a... thing?

There's no technical definition of what that 'thing' is, but it's a stern taskmaster and it has to work in

O2 launches updated pay-as-you-go service with glowing spot
November 27, 2019 by Emmet McGonagle

O2 launches updated pay-as-you-go service with glowing spot

'Pay & Glo' functions as modern top-up service.

Giffgaff doesn't want your money in its Black Friday pop-up
November 26, 2019 by Fayola Douglas

Giffgaff doesn't want your money in its Black Friday pop-up

Visitors will be encouraged to pledge to use recycled items.

Campaign Agency of the Decade shortlist: VCCP
November 26, 2019 by Emmet McGonagle

Campaign Agency of the Decade shortlist: VCCP

This week, Campaign is publishing (in no particular order) its shortlist for Agency of the Decade and showcasing the best

Unilever, O2 and Sky among brands joining Jicwebs blockchain pilot
November 12, 2019 by Ben Bold

Unilever, O2 and Sky among brands joining Jicwebs blockchain pilot

Trial launched in July to to evaluate how blockchain can tackle trust problems in online ads.

O2 launches 'world's first live ad' powered by 5G
October 07, 2019 by Omar Oakes

O2 launches 'world's first live ad' powered by 5G

Brand shot live ad during England's defeat of Argentina in Rugby World Cup.

Pick of the Week: O2 knows how to rally the troops
September 26, 2019 by Jeremy Lee

Pick of the Week: O2 knows how to rally the troops

O2's film for the Rugby World Cup is beautifully crafted and sure to rally England fans behind the team.

Rugby World Cup 2019: every ad so far
September 25, 2019 by Emmet McGonagle

Rugby World Cup 2019: every ad so far

From pint-pullers to price-comparison websites, brands have come out in force to celebrate the tournament.