O2 News, Articles & Analysis

Read the latest O2 News, Articles & Analysis at Campaignlive UK

Articles: 70 Results
It's time for brands to embrace the metaverse
June 24, 2021 by Annabel Holmes

It's time for brands to embrace the metaverse

Future-facing brands have begun building a strong hybrid brand identity.

The O2 opens its doors in Fortnite with live gig
June 22, 2021 by Fayola Douglas

The O2 opens its doors in Fortnite with live gig

Users can undertake challenges and attend an Easy Life performance.

O2 partners Glastonbury to livestream concert to its customers
May 20, 2021 by Fayola Douglas

O2 partners Glastonbury to livestream concert to its customers

Partnership part of O2's campaign that encourages getting the most out of life.

O2 launches 'Here comes brighter' as indoor hospitality restrictions ease
May 14, 2021 by Sean Hargrave

O2 launches 'Here comes brighter' as indoor hospitality restrictions ease

Campaign is created by VCCP.

Top O2 marketer to depart if Virgin merger goes ahead
April 26, 2021 by Emmet McGonagle

Top O2 marketer to depart if Virgin merger goes ahead

Nina Bibby has been O2’s CMO since 2013.

Campaign ads of the Week: Maltesers, motherhood and menopause
March 12, 2021 by Emmet McGonagle

Campaign ads of the Week: Maltesers, motherhood and menopause

Campaign rounds up the top ads of this week.

Campaign podcast: ethics, pain, and performance anxiety
March 04, 2021 by Omar Oakes

Campaign podcast: ethics, pain, and performance anxiety

Conscious Advertising Network co-chair Jake Dubbins and O2's Laura Lesser talk about the ethical pitfalls brands must face and how

Still the Great Outdoors
February 25, 2021

Still the Great Outdoors

Pandemic-driven creativity expected to score highly in 2021 Outdoor Media Awards, run by Clear Channel in partnership with Campaign

Bubl takes to the ice in O2’s Christmas campaign
November 14, 2020 by Emmet McGonagle

Bubl takes to the ice in O2’s Christmas campaign

Mascot was introduced in September.

O2 to help select new talent for M&C Saatchi Open House initiative
November 04, 2020 by Staff

O2 to help select new talent for M&C Saatchi Open House initiative

O2 is partnering M&C Saatchi’s Open House virtual training programme to pick up to 15 individuals to take up positions