O2 News, Articles & Analysis

Read the latest O2 News, Articles & Analysis at Campaignlive UK

Articles: 70 Results
It's time for brands to embrace the metaverse

It's time for brands to embrace the metaverse

Future-facing brands have begun building a strong hybrid brand identity.

The O2 opens its doors in Fortnite with live gig

The O2 opens its doors in Fortnite with live gig

Users can undertake challenges and attend an Easy Life performance.

O2 partners Glastonbury to livestream concert to its customers

O2 partners Glastonbury to livestream concert to its customers

Partnership part of O2's campaign that encourages getting the most out of life.

O2 launches 'Here comes brighter' as indoor hospitality restrictions ease

O2 launches 'Here comes brighter' as indoor hospitality restrictions ease

Campaign is created by VCCP.

Top O2 marketer to depart if Virgin merger goes ahead

Top O2 marketer to depart if Virgin merger goes ahead

Nina Bibby has been O2’s CMO since 2013.

Campaign ads of the Week: Maltesers, motherhood and menopause

Campaign ads of the Week: Maltesers, motherhood and menopause

Campaign rounds up the top ads of this week.

Campaign podcast: ethics, pain, and performance anxiety

Campaign podcast: ethics, pain, and performance anxiety

Conscious Advertising Network co-chair Jake Dubbins and O2's Laura Lesser talk about the ethical pitfalls brands must face and how

Still the Great Outdoors

Still the Great Outdoors

Pandemic-driven creativity expected to score highly in 2021 Outdoor Media Awards, run by Clear Channel in partnership with Campaign

Bubl takes to the ice in O2’s Christmas campaign

Bubl takes to the ice in O2’s Christmas campaign

Mascot was introduced in September.

O2 to help select new talent for M&C Saatchi Open House initiative

O2 to help select new talent for M&C Saatchi Open House initiative

O2 is partnering M&C Saatchi’s Open House virtual training programme to pick up to 15 individuals to take up positions