O2 News, Articles & Analysis

Read the latest O2 News, Articles & Analysis at Campaignlive UK

Articles: 54 Results
O2 takes dancing in moonlight to new heights in latest ad

O2 takes dancing in moonlight to new heights in latest ad

Campaign showcases mobile operator's custom plans...

O2 puts M&C Saatchi on alert with CRM review

O2 puts M&C Saatchi on alert with CRM review

Lida, which is being rolled into M&C Saatchi in the UK, has held account since 2011.

Does your brand have a... thing?

Does your brand have a... thing?

There's no technical definition of what that 'thing' is, but it's a stern taskmaster and it has to work in

O2 launches updated pay-as-you-go service with glowing spot

O2 launches updated pay-as-you-go service with glowing spot

'Pay & Glo' functions as modern top-up service.

Giffgaff doesn't want your money in its Black Friday pop-up

Giffgaff doesn't want your money in its Black Friday pop-up

Visitors will be encouraged to pledge to use recycled items.

Campaign Agency of the Decade shortlist: VCCP

Campaign Agency of the Decade shortlist: VCCP

This week, Campaign is publishing (in no particular order) its shortlist for Agency of the Decade and showcasing the best

Unilever, O2 and Sky among brands joining Jicwebs blockchain pilot

Unilever, O2 and Sky among brands joining Jicwebs blockchain pilot

Trial launched in July to to evaluate how blockchain can tackle trust problems in online ads.

O2 launches 'world's first live ad' powered by 5G

O2 launches 'world's first live ad' powered by 5G

Brand shot live ad during England's defeat of Argentina in Rugby World Cup.

Pick of the Week: O2 knows how to rally the troops

Pick of the Week: O2 knows how to rally the troops

O2's film for the Rugby World Cup is beautifully crafted and sure to rally England fans behind the team.

Rugby World Cup 2019: every ad so far

Rugby World Cup 2019: every ad so far

From pint-pullers to price-comparison websites, brands have come out in force to celebrate the tournament.