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O2 News, Articles & Analysis
Read the latest O2 News, Articles & Analysis at Campaignlive UK
Google and Netflix among first brands to feature on new Tube escalator screens
New 42-inch HD screens allow campaigns to run from top to bottom of escalators at stations.
Hot in 2018: Top 10 live experiences
Throughout December, we are revealing the best of our industry in 2018.
From Syl Saller to Keith Weed, marketers as you've never seen them before
Oystercatchers has partnered celebrated photographer Rankin to create the Marketing Influencers exhibition to raise the profile of creativity in the
'Alexa, what does LOL stand for?' O2 and NSPCC highlight generational language gap
Research has revealed a language gap between generations, with half of parents not understanding the phrases used by their children.
Brand Slam: O2 vs EE
The mobile network providers are focusing on sport and music to retain existing customers and attract new ones.
Giffgaff pulls 'traumatising' Halloween ad featuring orphan girl
Giffgaff has apologised and pulled its Halloween campaign following complaints that its ad about an orphan girl was offensive and
O2 gets pretty deep, man, in new advertising platform
O2 has recruited spoken word artist George the Poet to deliver an ode to the miracle of existence in its
Why O2 is tempting Londoners with a giant wall of free sweets
O2 is building a five-metre high wall stacked with sweets in London's South Bank.
How O2's data conservatism frustrated Weve's mobile ad potential
The decision by O2 to axe third-party ad campaigns through Weve, once the great white hope of mobile marketers, had
Telefónica combines O2 and Giffgaff media spend in expanded UK deal with Havas
Havas Group Media will manage all of Telefónica's estimated £70m UK media spend, after the phone giant brought together the
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