Paddy Power News, Articles & Analysis

Read the latest Paddy Power News, Articles & Analysis at Campaignlive UK

Articles: 39 Results
Paddy Power creates fan zone at darts tournament

Paddy Power creates fan zone at darts tournament

Event features photo opportunities and darts-inspired games.

Turkey of the Week: It's 15 years too late for this Paddy Power spot

Turkey of the Week: It's 15 years too late for this Paddy Power spot

Move along, nothing special here.

Paddy Power launches 'Japanese-themed' YouTube series for Rugby World Cup

Paddy Power launches 'Japanese-themed' YouTube series for Rugby World Cup

Bookmaker says it's increasingly focused on content marketing.

Pick of the Week: Paddy Power's unbranding exercise is on the money

Pick of the Week: Paddy Power's unbranding exercise is on the money

By subverting a norm, the bookmaker has ensured that the absence of a logo on a football shirt will be

Paddy Power enters the world of publishing with Pitch Invader

Paddy Power enters the world of publishing with Pitch Invader

The one-off print title will feature varied regional front covers.

Paddy Power imagines absurd consequences of kit sponsorship

Paddy Power imagines absurd consequences of kit sponsorship

Brand continues 'Save our shirt' campaign...

Is it time to take sponsorship off football shirts?

Is it time to take sponsorship off football shirts?

Sponsors have been around in the UK for 40 years

Paddy Power adds Motherwell FC to 'Save our shirt' campaign

Paddy Power adds Motherwell FC to 'Save our shirt' campaign

Scottish side joins Huddersfield Town, whose logo-free kit was unveiled on Friday.

Paddy Power calls for sponsors to stop 'bastardising' football shirts

Paddy Power calls for sponsors to stop 'bastardising' football shirts

Brand has owned up to Huddersfield Town shirt spoof.

ASA bans Paddy Power ad for glamourising betting

ASA bans Paddy Power ad for glamourising betting

Rhodri Giggs TV spot implied gambling brings security and success, watchdog rules.