PepsiCo News, Articles & Analysis

Read the latest PepsiCo News, Articles & Analysis at Campaignlive UK

Articles: 86 Results
Pepsi Max launches recycled bottle campaign

Pepsi Max launches recycled bottle campaign

Campaign viewers can donate to Keep Britain Tidy and Recycle Now.

Advertisers spend $2.6bn on misinformation websites, study finds

Advertisers spend $2.6bn on misinformation websites, study finds

For every $2.16 spent on news websites in the US, $1 is spent on misinformation.

Rockstar Energy Drink unveils rebrand following PepsiCo acquisition

Rockstar Energy Drink unveils rebrand following PepsiCo acquisition

PepsiCo acquired the brand last March.

Walkers stirs crisp sandwich debate in latest VCCP campaign

Walkers stirs crisp sandwich debate in latest VCCP campaign

The brand asks: when it comes to sandwiches, are you crisp in or crisp out?

Walkers substitutes Lineker in first major campaign by VCCP

Walkers substitutes Lineker in first major campaign by VCCP

People Just Do Nothing actor – rather than long-term brand frontman Gary Lineker – features in the first major ad by

The ting goes pop in Pepsi’s first work by Mother London

The ting goes pop in Pepsi’s first work by Mother London

Work narrated by rapper Big Shaq.

How FMCG giants defied Covid downturn to up marketing spend in 2020

How FMCG giants defied Covid downturn to up marketing spend in 2020

Unilever, Kraft Heinz and more boosted investment…

Lionel Messi steals from a student in Pepsi Max campaign

Lionel Messi steals from a student in Pepsi Max campaign

Messi previously appeared in an ad for Pepsi Max last year.

Campaign podcast: KFC's mashups with Walkers and Pizza Hut

Campaign podcast: KFC's mashups with Walkers and Pizza Hut

Creative strategists and authors Niran Vinod and Damola Timeyin discuss how to build personal and corporate brands in the age

Gary Lineker 'becomes' Colonel Sanders in Walkers-KFC collab

Gary Lineker 'becomes' Colonel Sanders in Walkers-KFC collab

Walkers ad asks: 'Why did it take us so long?'