PepsiCo News, Articles & Analysis

Read the latest PepsiCo News, Articles & Analysis at Campaignlive UK

Articles: 51 Results
Brand Slam: 7Up vs Coca-Cola

Brand Slam: 7Up vs Coca-Cola

Soft-drinks brands go head to head, tempting consumers with music, football and TV-themed activations.

Forgotten Walkers brands get some TV love

Forgotten Walkers brands get some TV love

Wotsits, Monster Munch and Quavers back on air...

Chabuddy G practises selfie game for Pepsi Max

Chabuddy G practises selfie game for Pepsi Max

Pepsi Max Taste Challenge returns with self-titled 'mayor of Hounslow'.

PepsiCo sees potential growth for 7Up Free

PepsiCo sees potential growth for 7Up Free

Activation to promote 7Up Free as 'healthy for you alternative'.

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Soft-drinks brand this week launched blockbuster comedy spot starring Rudd.

Pepsi's new campaign asks: will Paul Rudd make it into space?

Pepsi's new campaign asks: will Paul Rudd make it into space?

Actor reunites with Ant-Man co-star...

Nation's top Spice Girls fan remains at large after Walkers ad stunt

Nation's top Spice Girls fan remains at large after Walkers ad stunt

Campaign coincides with Spice Girls reunion tour...

PepsiCo: 'It's not about in-housing. It's about upskilling'

PepsiCo: 'It's not about in-housing. It's about upskilling'

Company claims it has a 'marketing team that is suited for the digital age'.

Gatorade turns sweat into an art form with Messi and Jesus campaign

Gatorade turns sweat into an art form with Messi and Jesus campaign

Work is part of PepsiCo's partnership with Uefa...

PepsiCo creates global chief commercial officer role

PepsiCo creates global chief commercial officer role

Laxman Narasimhan will be in charge of long-term growth strategy and marketing capabilities.