PepsiCo News, Articles & Analysis
Read the latest PepsiCo News, Articles & Analysis at Campaignlive UK
Agency lost PepsiCo brand Walkers earlier this year.
PepsiCo brand previously worked with AMV.
The team is led by Nancy Croix, marketing director for creative across Europe and Sub-Saharan Africa.
Former player Clarence Seedorf will chat with fans via video.
Brand originally launched work across all hero brands.
Soft-drinks giant has been 'a bit more selective' about adspend.
Agency went up against Uncommon in final shoot-out...
In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.
Brand split with AMV in May after more than two decades.
Foot Locker is also reviewing brand activation business.
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