PepsiCo News, Articles & Analysis
Read the latest PepsiCo News, Articles & Analysis at Campaignlive UK
'Live for now' gives way to 'For the love of it'.
We're reliving the singer's commercial outings, from Diet Coke to Royal Mail.
Marmite-flavoured sprouts, anyone?
SodaStream has built a modern blended retail model that goes beyond traditional outlets and ecommerce.
Food company PepsiCo is branching out into new territory with the $3.2bn (£2.5bn) purchase of SodaStream, the manufacturer of machines
Indra Nooyi is leaving PepsiCo at a time when the company could be facing a difficult future.
It's tempting to claim involvement in an award-winning piece of work. But when collaboration is the order of the day,
Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament
A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now
2018 marks 70 years since Leicester butcher Henry Walker first started selling the potato crisps that bore his name -
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