PepsiCo News, Articles & Analysis

Read the latest PepsiCo News, Articles & Analysis at Campaignlive UK

Articles: 40 Results
Pepsi unveils first new global brand platform in seven years

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

Elton John's best, worst and weirdest advertising appearances

Elton John's best, worst and weirdest advertising appearances

We're reliving the singer's commercial outings, from Diet Coke to Royal Mail.

The food topic driving the conversation this Christmas: sprouts

The food topic driving the conversation this Christmas: sprouts

Marmite-flavoured sprouts, anyone?

What Pepsico's purchase of SodaStream tells us about the changing world of FMCG brands

What Pepsico's purchase of SodaStream tells us about the changing world of FMCG brands

SodaStream has built a modern blended retail model that goes beyond traditional outlets and ecommerce.

PepsiCo ventures into new territory with $3.2bn SodaStream acquisition

PepsiCo ventures into new territory with $3.2bn SodaStream acquisition

Food company PepsiCo is branching out into new territory with the $3.2bn (£2.5bn) purchase of SodaStream, the manufacturer of machines

Can Indra Nooyi's successor tackle the Pepsi challenge?

Can Indra Nooyi's successor tackle the Pepsi challenge?

Indra Nooyi is leaving PepsiCo at a time when the company could be facing a difficult future.

Who's the daddy?

Who's the daddy?

It's tempting to claim involvement in an award-winning piece of work. But when collaboration is the order of the day,

Adidas' World Cup campaign foiled by Nike, survey shows

Adidas' World Cup campaign foiled by Nike, survey shows

Nike successfully ambushed this year's World Cup, with over 50% of consumers believing the sportswear brand was an official tournament

Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

Lego marketer: Pepsi's Kendall Jenner ad shook the world with its 'fuck-up'

A panel session at Cannes Lions titled "Five ads that shook the world" had the surprise inclusion of the by-now

Walkers and AMV BBDO: six of the best ads from the last 20 years

Walkers and AMV BBDO: six of the best ads from the last 20 years

2018 marks 70 years since Leicester butcher Henry Walker first started selling the potato crisps that bore his name -