PepsiCo News, Articles & Analysis

Read the latest PepsiCo News, Articles & Analysis at Campaignlive UK

Articles: 69 Results
Quaker Oats becomes latest PepsiCo brand to review ad account out of AMV BBDO

Quaker Oats becomes latest PepsiCo brand to review ad account out of AMV BBDO

Agency lost PepsiCo brand Walkers earlier this year.

Doritos selects Mother for western Europe campaign

Doritos selects Mother for western Europe campaign

PepsiCo brand previously worked with AMV.

PepsiCo reveals in-house creative and media team

PepsiCo reveals in-house creative and media team

The team is led by Nancy Croix, marketing director for creative across Europe and Sub-Saharan Africa.

Uefa creates home-viewing experience for Champions League final

Uefa creates home-viewing experience for Champions League final

Former player Clarence Seedorf will chat with fans via video.

PepsiCo switches play to reflect Champions League revamp

PepsiCo switches play to reflect Champions League revamp

Brand originally launched work across all hero brands.

PepsiCo: More in-housing has been 'terrific' way to cut costs during Covid-19

PepsiCo: More in-housing has been 'terrific' way to cut costs during Covid-19

Soft-drinks giant has been 'a bit more selective' about adspend.

VCCP bags Walkers advertising account

VCCP bags Walkers advertising account

Agency went up against Uncommon in final shoot-out...

What major brands say about their Facebook adspend freeze

What major brands say about their Facebook adspend freeze

In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.

Two agencies face crunch decision in Walkers ad pitch

Two agencies face crunch decision in Walkers ad pitch

Brand split with AMV in May after more than two decades.

Pitch Update: Doritos reviews UK ad account

Pitch Update: Doritos reviews UK ad account

Foot Locker is also reviewing brand activation business.