PepsiCo News, Articles & Analysis

Read the latest PepsiCo News, Articles & Analysis at Campaignlive UK

Articles: 47 Results
Pepsi on Paul Rudd ad: 'We want to bring humour back'

Pepsi on Paul Rudd ad: 'We want to bring humour back'

Soft-drinks brand this week launched blockbuster comedy spot starring Rudd.

Pepsi's new campaign asks: will Paul Rudd make it into space?

Pepsi's new campaign asks: will Paul Rudd make it into space?

Actor reunites with Ant-Man co-star...

Nation's top Spice Girls fan remains at large after Walkers ad stunt

Nation's top Spice Girls fan remains at large after Walkers ad stunt

Campaign coincides with Spice Girls reunion tour...

PepsiCo: 'It's not about in-housing. It's about upskilling'

PepsiCo: 'It's not about in-housing. It's about upskilling'

Company claims it has a 'marketing team that is suited for the digital age'.

Gatorade turns sweat into an art form with Messi and Jesus campaign

Gatorade turns sweat into an art form with Messi and Jesus campaign

Work is part of PepsiCo's partnership with Uefa...

PepsiCo creates global chief commercial officer role

PepsiCo creates global chief commercial officer role

Laxman Narasimhan will be in charge of long-term growth strategy and marketing capabilities.

The best ads from Super Bowl 2019

The best ads from Super Bowl 2019

Our highlights from the game...

Pepsi unveils first new global brand platform in seven years

Pepsi unveils first new global brand platform in seven years

'Live for now' gives way to 'For the love of it'.

Elton John's best, worst and weirdest advertising appearances

Elton John's best, worst and weirdest advertising appearances

We're reliving the singer's commercial outings, from Diet Coke to Royal Mail.

The food topic driving the conversation this Christmas: sprouts

The food topic driving the conversation this Christmas: sprouts

Marmite-flavoured sprouts, anyone?