Pernod Ricard News, Articles & Analysis

Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK

Articles: 65 Results
Absolut champions trash with sustainability-focused fashion show

Absolut champions trash with sustainability-focused fashion show

Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.

Jameson launches personalised bottles ahead of St Patrick's Day

Jameson launches personalised bottles ahead of St Patrick's Day

Irish whiskey brand's celebrations have begun a month early.

Pernod Ricard awards global travel retail media account to Wavemaker

Pernod Ricard awards global travel retail media account to Wavemaker

Business was previously handled in-house.

Pernod Ricard promotes power of social connection in new campaign

Pernod Ricard promotes power of social connection in new campaign

Idea was tackled by Heineken in 2017...

Brand Slam: Guinness vs Jameson

Brand Slam: Guinness vs Jameson

Irish stout and whiskey brands have devised activations themed around food and music.

Pernod Ricard appoints new marketing director for UK business

Pernod Ricard appoints new marketing director for UK business

Raja Banerji replaces Philip Ainsworth.

Jameson hosts live music gigs to showcase new talent

Jameson hosts live music gigs to showcase new talent

It is part of brand's Seen and Heard initiative.

Pernod Ricard's quest to give global activations a local feel

Pernod Ricard's quest to give global activations a local feel

Drinks giant worked with Boiler Room to captivate 'a passionate audience'.

Pernod Ricard to increase Christmas spend by 70%

Pernod Ricard to increase Christmas spend by 70%

Brand plans to invest £5m in November and December.

Campo Viejo widens consumer appeal with rosé

Campo Viejo widens consumer appeal with rosé

Rosé targets new consumers and its existing wine drinkers.