Pernod Ricard News, Articles & Analysis
Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK
Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.
Irish whiskey brand's celebrations have begun a month early.
Business was previously handled in-house.
Idea was tackled by Heineken in 2017...
Irish stout and whiskey brands have devised activations themed around food and music.
Raja Banerji replaces Philip Ainsworth.
It is part of brand's Seen and Heard initiative.
Drinks giant worked with Boiler Room to captivate 'a passionate audience'.
Brand plans to invest £5m in November and December.
Rosé targets new consumers and its existing wine drinkers.
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