Pernod Ricard News, Articles & Analysis

Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK

Articles: 78 Results
Power 100 2020: Raja Banerji
October 13, 2020 by Staff

Power 100 2020: Raja Banerji

This year's top marketers.

Move over Famous Grouse: Pernod Ricard gives life to Irish whiskey Redbreast's robin
October 01, 2020 by Simon Gwynn

Move over Famous Grouse: Pernod Ricard gives life to Irish whiskey Redbreast's robin

Dry-witted animated bird is introduced in campaign by The Public House.

From AA to Pernod Ricard to Uber: how brands can embrace the rule of six
September 30, 2020 by Tom Gray

From AA to Pernod Ricard to Uber: how brands can embrace the rule of six

As the government reinforces the rule of six, what opportunities lie ahead for brand experiences?

Pernod Ricard’s Plymouth Gin partners Mark Hix for seafood 'cook-along'
September 09, 2020 by Fayola Douglas

Pernod Ricard’s Plymouth Gin partners Mark Hix for seafood 'cook-along'

Fish will be sourced by Call4Fish, an initiative that supports UK fishermen and local traders.

Pernod Ricard shifts brand experience spend to social
September 03, 2020 by Fayola Douglas

Pernod Ricard shifts brand experience spend to social

Coronavirus pandemic has meant that many of the events that the company usually puts on were not able to take

Pernod Ricard plans for A Very Socially Distanced Christmas
August 26, 2020 by Fayola Douglas

Pernod Ricard plans for A Very Socially Distanced Christmas

Virtual masterclasses and at-home party packages aim to encourage customers back to bars.

Pernod Ricard gin brand Malfy delivers Italian dining masterclass
August 05, 2020 by Fayola Douglas

Pernod Ricard gin brand Malfy delivers Italian dining masterclass

Pasta Evangelists has partnered to lead cooking portion of experience.

Pernod Ricard names Estelle Martin to lead brand activations
August 03, 2020 by Fayola Douglas

Pernod Ricard names Estelle Martin to lead brand activations

Drinks company has made three other senior marketing appointments.

London Cocktail Week becomes a month-long event
July 24, 2020 by Fayola Douglas

London Cocktail Week becomes a month-long event

Brand pop-ups will take place in existing bars to help them come back from the crisis.

Jameson creates virtual mentorship programme for aspiring musicians
July 10, 2020 by Fayola Douglas

Jameson creates virtual mentorship programme for aspiring musicians

Consumers can watch as hip hop artist Bas works with emerging acts.