Pernod Ricard News, Articles & Analysis

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Articles: 58 Results
Pernod Ricard's quest to give global activations a local feel

Pernod Ricard's quest to give global activations a local feel

Drinks giant worked with Boiler Room to captivate 'a passionate audience'.

Pernod Ricard to increase Christmas spend by 70%

Pernod Ricard to increase Christmas spend by 70%

Brand plans to invest £5m in November and December.

Campo Viejo widens consumer appeal with rosé

Campo Viejo widens consumer appeal with rosé

Rosé targets new consumers and its existing wine drinkers.

Pernod Ricard uses 'high energy' Malibu event to target Gen Z

Pernod Ricard uses 'high energy' Malibu event to target Gen Z

Five-day event aims to move away from being a "drinking experience".

Inside The Gardenarium, Absolut's new immersive festival in Ibiza

Inside The Gardenarium, Absolut's new immersive festival in Ibiza

The Gardenarium is one of 30 festival and nightlife experiences Absolut will deliver with Elrow this year

Campo Viejo celebrates rose launch with pink fountain

Campo Viejo celebrates rose launch with pink fountain

Visitors will be given a taste of the Mediterranean.

Pick of the Week: Kahlua's playful exhibit takes social media less seriously

Pick of the Week: Kahlua's playful exhibit takes social media less seriously

The brand created an art installation of Instagram photos that got zero 'likes'.

Kahlua exhibition encourages people to use social media less

Kahlua exhibition encourages people to use social media less

Artwork is being displayed in New York.

Malibu takes inspiration from drinks for games event

Malibu takes inspiration from drinks for games event

'Tropical paradise' will feature game zones and bar.

Ballantine's goes on Marrakech adventure with Beat Hotel

Ballantine's goes on Marrakech adventure with Beat Hotel

The Beat Hotel has been a fixture at Glastonbury since 2011. This year, it took its concept that bit further,