Pernod Ricard News, Articles & Analysis
Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK
Drinks giant worked with Boiler Room to captivate 'a passionate audience'.
Brand plans to invest £5m in November and December.
Rosé targets new consumers and its existing wine drinkers.
Five-day event aims to move away from being a "drinking experience".
The Gardenarium is one of 30 festival and nightlife experiences Absolut will deliver with Elrow this year
Visitors will be given a taste of the Mediterranean.
The brand created an art installation of Instagram photos that got zero 'likes'.
Artwork is being displayed in New York.
'Tropical paradise' will feature game zones and bar.
The Beat Hotel has been a fixture at Glastonbury since 2011. This year, it took its concept that bit further,
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