Pernod Ricard News, Articles & Analysis
Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK
Why Pernod Ricard is using experiences to target consumers in Manchester
The drinks company has invested in a five-year lease in a historic building to explore the creative and commercial possibilities
Pernod Ricard launches Kahlua brunch club
Kahlua, the coffee liqueur brand owned by Pernod Ricard, is hosting a brunch club in Manchester.
Jameson tours UK with 'passport offices'
Jameson, the whiskey brand owned by Pernod Ricard, is touring the UK with "passport offices" ahead of St Patrick's Day.
Pernod Ricard opens events space in Manchester
Pernod Ricard UK, which owns alcohol brands including Absolut, Havana Club and Malibu, is launching an events space in Manchester.
Absolut creates cocktail technique masterclass
Absolut Elyx, the Pernod Ricard vodka brand, is hosting masterclasses in cocktail techniques.
Is it possible to achieve true work-life balance and work in advertising?
Balance may well be an impossible pursuit; but finding a job that allows you to have a life in
Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017
An ad for Mondelez breakfast biscuit brand Belvita, featuring a train announcer with a penchant for cheesy comedy, has topped
Chivas Regal brings The Blend bar to Manchester
Pernod Ricard-owned Scotch whisky Chivas Regal is staging a pop-up school where guests can make their own bottle of blended
Ballantine's launches music tour in partnership with Boiler Room
Pernod Ricard scotch whisky brand Ballantine's is staging a tour in collaboration with music broadcaster Boiler Room, featuring live acts
Should brands for over-18s avoid Snapchat altogether?
After Diageo was slapped on the wrist for its Captain Morgan Snapchat Lens, would grown-up brands be wise to avoid
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