Pernod Ricard News, Articles & Analysis

Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK

Articles: 48 Results
Absolut on why giving artists 'carte blanche' powers authenticity

Absolut on why giving artists 'carte blanche' powers authenticity

Absolut recently announced Lebanon's Sarah Saroufim as the winner of a contest to find its next creative collaborator. Campaign went

Pernod Ricard partners Boiler Room to launch music festival

Pernod Ricard partners Boiler Room to launch music festival

Beefeater Gin, Jameson, Ballantine's and Absolut will host events.

Pernod Ricard promotes Toni Ingram to top brand role at The Gin Hub

Pernod Ricard promotes Toni Ingram to top brand role at The Gin Hub

Head of experiential Kenny Hyslop also handed expanded role.

Monkey 47 gin opens New York pop-up exploring quirky past

Monkey 47 gin opens New York pop-up exploring quirky past

Pernod Ricard brand creates destination close to Tribeca Film Festival.

Pernod Ricard and Harrods tie up for Perrier-Jouet Champagne Terrace

Pernod Ricard and Harrods tie up for Perrier-Jouet Champagne Terrace

Agreement spans three years.

Ballantine's takes stand for music in first global campaign in four years

Ballantine's takes stand for music in first global campaign in four years

Pernod Ricard Scotch whisky is launching three-year music strategy including partnership with Boiler Room.

Brand Slam: Chivas Regal vs Johnnie Walker

Brand Slam: Chivas Regal vs Johnnie Walker

The Scotch whisky brands have focused on offering activations centred on taste and dinner pairings.

Absolut partners Capital FM's Roman Kemp to give away taxi rides

Absolut partners Capital FM's Roman Kemp to give away taxi rides

Service runs in London, Birmingham and Manchester throughout December.

Kahlua appoints Droga5 London after three-way pitch

Kahlua appoints Droga5 London after three-way pitch

Agency will create a global campaign based on a new positioning.

Chivas Regal takes The Blend activation nationwide

Chivas Regal takes The Blend activation nationwide

Pernod Ricard whisky brand experience will take place in London, Manchester, Glasgow, Leeds and Liverpool.