Pernod Ricard News, Articles & Analysis
Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK
Pernod Ricard Scotch whisky is launching three-year music strategy including partnership with Boiler Room.
The Scotch whisky brands have focused on offering activations centred on taste and dinner pairings.
Service runs in London, Birmingham and Manchester throughout December.
Agency will create a global campaign based on a new positioning.
Pernod Ricard whisky brand experience will take place in London, Manchester, Glasgow, Leeds and Liverpool.
Competition runs across 20 countries and submissions are open until 31 January 2019.
Guests can get involved in a hands-on flower design workshop and sit down for a Champagne-paired meal.
Ideas are the lifeblood of any brand, and people are the beating heart that pumps the ideas into business success.
Back in 2016, Malibu became the first drinks brand to incorporate NFC technology into its bottles on a wide scale.
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
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