Pernod Ricard News, Articles & Analysis
Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK
Absolut recently announced Lebanon's Sarah Saroufim as the winner of a contest to find its next creative collaborator. Campaign went
Beefeater Gin, Jameson, Ballantine's and Absolut will host events.
Head of experiential Kenny Hyslop also handed expanded role.
Pernod Ricard brand creates destination close to Tribeca Film Festival.
Agreement spans three years.
Pernod Ricard Scotch whisky is launching three-year music strategy including partnership with Boiler Room.
The Scotch whisky brands have focused on offering activations centred on taste and dinner pairings.
Service runs in London, Birmingham and Manchester throughout December.
Agency will create a global campaign based on a new positioning.
Pernod Ricard whisky brand experience will take place in London, Manchester, Glasgow, Leeds and Liverpool.
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