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Pernod Ricard News, Articles & Analysis
Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK
Ballantine's takes stand for music in first global campaign in four years
Pernod Ricard Scotch whisky is launching three-year music strategy including partnership with Boiler Room.
Brand Slam: Chivas Regal vs Johnnie Walker
The Scotch whisky brands have focused on offering activations centred on taste and dinner pairings.
Absolut partners Capital FM's Roman Kemp to give away taxi rides
Service runs in London, Birmingham and Manchester throughout December.
Kahlua appoints Droga5 London after three-way pitch
Agency will create a global campaign based on a new positioning.
Chivas Regal takes The Blend activation nationwide
Pernod Ricard whisky brand experience will take place in London, Manchester, Glasgow, Leeds and Liverpool.
Absolut offers €20,000 cash prize in 'biggest ever' artist collaboration drive
Competition runs across 20 countries and submissions are open until 31 January 2019.
Perrier-Jouet stages art-themed Champagne feasts
Guests can get involved in a hands-on flower design workshop and sit down for a Champagne-paired meal.
Absolut Vodka CMO: great ideas demand leadership that is open to the insane
Ideas are the lifeblood of any brand, and people are the beating heart that pumps the ideas into business success.
Meet the Pernod Ricard marketing team squeezing tech into cups, bottles and shelves
Back in 2016, Malibu became the first drinks brand to incorporate NFC technology into its bottles on a wide scale.
Alcohol brands sign pledge for responsible social advertising
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
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