Pernod Ricard News, Articles & Analysis

Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK

Articles: 105 Results
Two men with beers at the San Miguel Summer Terrace
May 23, 2022 by Fayola Douglas

A restriction-free summer paves the way for on-trade experiences

San Miguel, Malfy Gin and Sanpellegrino aim to enhance the appeal of pubs, bars and restaurants.

Malibu horse made of coconuts
May 11, 2022 by Jamie Rossouw

Should creatives consider phobias when creating ads?

While there are many phobias and those with them won't all react in the same way, it's worth taking them

Animated image of plant surgery and people drinking wine
May 06, 2022 by Ida Axling

Stoneleigh Wine opens plant surgery at Broadway Market

Activation will run for three days and invites people to have their plants nurtured whilst sipping on a glass of

Exterior artist render of the 'Escape To A Malfy World' brand experience
April 08, 2022 by Fayola Douglas

Malfy 'transports' gin lovers to the Amalfi coast

Gin brand hosts pop-up culinary experience with a cocktail masterclass.

Artist interpretation of the living room in the 'Jameson Open house party' experience
February 23, 2022 by Fayola Douglas

Jameson hosts a St Paddy's house party and everyone's invited

There will be DJs in the living room and comedy in the kitchen.

February 15, 2022 by Fayola Douglas

Jameson Irish Whiskey's first masterbrand campaign 'in years' stars Aisling Bea

Spot sheds boys-club stereotypes.

Guests sit in a low-lit room with blue lights and mirrored walls.
January 21, 2022 by Fayola Douglas

The Glenlivet hosts sensory whisky-tasting experience

Guests will be thrust into darkness to enhance their other senses.

David Potts: will bring vacation vibes to Malibu resort at The Truman Brewery
August 27, 2021 by Fayola Douglas

Malibu brings the beach to east London

Ibiza Weekender star David Potts will be the resort's head rep.

The Glenlivet: targeting a younger generation of whisky consumers
August 26, 2021 by Fayola Douglas

Pick of the Week: Glenlivet scores a hit with a summery repositioning

One highly entertaining 'Scotsman' elevated the live experience.

The Glenlivet: guests will enter through an oversized fireplace
August 12, 2021 by Fayola Douglas

The Glenlivet breaks whisky conventions with exotic pop-up

The experience aims to challenge traditional whisky stereotypes.