Pernod Ricard News, Articles & Analysis

Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK

Articles: 42 Results
Brand Slam: Chivas Regal vs Johnnie Walker

Brand Slam: Chivas Regal vs Johnnie Walker

The Scotch whisky brands have focused on offering activations centred on taste and dinner pairings.

Absolut partners Capital FM's Roman Kemp to give away taxi rides

Absolut partners Capital FM's Roman Kemp to give away taxi rides

Service runs in London, Birmingham and Manchester throughout December.

Kahlua appoints Droga5 London after three-way pitch

Kahlua appoints Droga5 London after three-way pitch

Agency will create a global campaign based on a new positioning.

Chivas Regal takes The Blend activation nationwide

Chivas Regal takes The Blend activation nationwide

Pernod Ricard whisky brand experience will take place in London, Manchester, Glasgow, Leeds and Liverpool.

Absolut offers €20,000 cash prize in 'biggest ever' artist collaboration drive

Absolut offers €20,000 cash prize in 'biggest ever' artist collaboration drive

Competition runs across 20 countries and submissions are open until 31 January 2019.

Perrier-Jouet stages art-themed Champagne feasts

Perrier-Jouet stages art-themed Champagne feasts

Guests can get involved in a hands-on flower design workshop and sit down for a Champagne-paired meal.

Absolut Vodka CMO: great ideas demand leadership that is open to the insane

Absolut Vodka CMO: great ideas demand leadership that is open to the insane

Ideas are the lifeblood of any brand, and people are the beating heart that pumps the ideas into business success.

Meet the Pernod Ricard marketing team squeezing tech into cups, bottles and shelves

Meet the Pernod Ricard marketing team squeezing tech into cups, bottles and shelves

Back in 2016, Malibu became the first drinks brand to incorporate NFC technology into its bottles on a wide scale.

Alcohol brands sign pledge for responsible social advertising

Alcohol brands sign pledge for responsible social advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

Absolut takes over Soho townhouse to create porn star martini experience

Absolut takes over Soho townhouse to create porn star martini experience

Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn