Pernod Ricard News, Articles & Analysis

Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK

Articles: 18 Results
Is it possible to achieve true work-life balance and work in advertising?

Is it possible to achieve true work-life balance and work in advertising?

Balance may well be an impossible pursuit; but finding a job that allows you to have a life in

Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017

Belvita spot from Gravity Road ranked as world's most emotionally engaging ad of 2017

An ad for Mondelez breakfast biscuit brand Belvita, featuring a train announcer with a penchant for cheesy comedy, has topped

Chivas Regal brings The Blend bar to Manchester

Chivas Regal brings The Blend bar to Manchester

Pernod Ricard-owned Scotch whisky Chivas Regal is staging a pop-up school where guests can make their own bottle of blended

Ballantine's launches music tour in partnership with Boiler Room

Ballantine's launches music tour in partnership with Boiler Room

Pernod Ricard scotch whisky brand Ballantine's is staging a tour in collaboration with music broadcaster Boiler Room, featuring live acts

Should brands for over-18s avoid Snapchat altogether?

Should brands for over-18s avoid Snapchat altogether?

After Diageo was slapped on the wrist for its Captain Morgan Snapchat Lens, would grown-up brands be wise to avoid

McCann scoops global Chivas Regal account

McCann scoops global Chivas Regal account

McCann London has won the global advertising business for the Pernod Ricard-owned Scotch whisky brand Chivas Regal.

BBH brings Absolut and Uber together for car karaoke service to encourage safe journeys

BBH brings Absolut and Uber together for car karaoke service to encourage safe journeys

Pernod Ricard's annual anti-drink driving campaign this year is an Absolut-branded surprise Uber karaoke ride home.

Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns

Coca-Cola and Pepsi would lose $90bn if plain packaging restrictions come into force, report warns

The beverage industry could lose a massive $293bn (£217bn) globally in the value contributed by its brands if politicians pursue

Top 10 film ads of 2017

Top 10 film ads of 2017

Clowns, dancing Skeletor and the first UK spot to depict period blood rank among the top 10 film ads of

How Chivas Regal is using experiential marketing to gain advocates for the brand

How Chivas Regal is using experiential marketing to gain advocates for the brand

Chivas Regal, the Pernod Ricard whisky brand, has revamped its blending experience to educate consumers on the spirit.