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Pernod Ricard News, Articles & Analysis
Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK
Absolut champions trash with sustainability-focused fashion show
Catwalk to celebrate vodka brand's limited-edition recycled bottle during London Fashion Week.
Jameson launches personalised bottles ahead of St Patrick's Day
Irish whiskey brand's celebrations have begun a month early.
Pernod Ricard awards global travel retail media account to Wavemaker
Business was previously handled in-house.
Pernod Ricard promotes power of social connection in new campaign
Idea was tackled by Heineken in 2017...
Brand Slam: Guinness vs Jameson
Irish stout and whiskey brands have devised activations themed around food and music.
Pernod Ricard appoints new marketing director for UK business
Raja Banerji replaces Philip Ainsworth.
Jameson hosts live music gigs to showcase new talent
It is part of brand's Seen and Heard initiative.
Pernod Ricard's quest to give global activations a local feel
Drinks giant worked with Boiler Room to captivate 'a passionate audience'.
Pernod Ricard to increase Christmas spend by 70%
Brand plans to invest £5m in November and December.
Campo Viejo widens consumer appeal with rosé
Rosé targets new consumers and its existing wine drinkers.
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