Pernod Ricard News, Articles & Analysis

Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK

Articles: 36 Results
Absolut Vodka CMO: great ideas demand leadership that is open to the insane

Absolut Vodka CMO: great ideas demand leadership that is open to the insane

Ideas are the lifeblood of any brand, and people are the beating heart that pumps the ideas into business success.

Meet the Pernod Ricard marketing team squeezing tech into cups, bottles and shelves

Meet the Pernod Ricard marketing team squeezing tech into cups, bottles and shelves

Back in 2016, Malibu became the first drinks brand to incorporate NFC technology into its bottles on a wide scale.

Alcohol brands sign pledge for responsible social advertising

Alcohol brands sign pledge for responsible social advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

Absolut takes over Soho townhouse to create porn star martini experience

Absolut takes over Soho townhouse to create porn star martini experience

Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn

Pernod Ricard CEO: 'Outsourcing media buying? Why not do it ourselves?'

Pernod Ricard CEO: 'Outsourcing media buying? Why not do it ourselves?'

Despite saying there was still "big money" for great creative ideas, Pernod Ricard's leadership team made it clear the nature

Chivas launches Man United partnership with first work from McCann London

Chivas launches Man United partnership with first work from McCann London

Pernod Ricard's upmarket blended Scotch whisky, Chivas, has launched a three-year global partnership with Manchester United to become the club's

Campo Viejo to host series of supper clubs

Campo Viejo to host series of supper clubs

Campo Viejo, the Pernod Ricard-owned brand, is throwing open the doors to its 'Casa Campo Viejo', a Spanish-themed dining experience.

Pernod Ricard creates 'world's first' train station micro-vineyard

Pernod Ricard creates 'world's first' train station micro-vineyard

Brancott Estate Wines, the Pernod Ricard brand, has created what it claims to be the world's first train station micro-vineyard.

Martell creates rooftop bar in Cognac

Martell creates rooftop bar in Cognac

Martell, the Cognac brand owned by Pernod Ricard, has created a rooftop bar in the spirit's hometown in France.

Heathrow, Coca-Cola, Volvo and more: here's what's happening for Pride

Heathrow, Coca-Cola, Volvo and more: here's what's happening for Pride

Pride in London took place over the weekend, and with events across the UK are continuing all summer long, brands