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Pernod Ricard News, Articles & Analysis
Read the latest Pernod Ricard News, Articles & Analysis at Campaignlive UK
Pernod Ricard's quest to give global activations a local feel
Drinks giant worked with Boiler Room to captivate 'a passionate audience'.
Pernod Ricard to increase Christmas spend by 70%
Brand plans to invest £5m in November and December.
Campo Viejo widens consumer appeal with rosé
Rosé targets new consumers and its existing wine drinkers.
Pernod Ricard uses 'high energy' Malibu event to target Gen Z
Five-day event aims to move away from being a "drinking experience".
Inside The Gardenarium, Absolut's new immersive festival in Ibiza
The Gardenarium is one of 30 festival and nightlife experiences Absolut will deliver with Elrow this year
Campo Viejo celebrates rose launch with pink fountain
Visitors will be given a taste of the Mediterranean.
Pick of the Week: Kahlua's playful exhibit takes social media less seriously
The brand created an art installation of Instagram photos that got zero 'likes'.
Kahlua exhibition encourages people to use social media less
Artwork is being displayed in New York.
Malibu takes inspiration from drinks for games event
'Tropical paradise' will feature game zones and bar.
Ballantine's goes on Marrakech adventure with Beat Hotel
The Beat Hotel has been a fixture at Glastonbury since 2011. This year, it took its concept that bit further,
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