Snapchat News, Articles & Analysis

Read the latest Snapchat News, Articles & Analysis at Campaignlive UK

Articles: 127 Results
Snapchat's new AR feature which allows users to shop in-app.

Snap launches dedicated AR shopping space

The launch follows news of a huge rise in investment in search shopping ads.

A graphic of a Snapcode with "Get the jump, skills for life" emblazoned on it

Government teams up with Snapchat to virtually host AR career fair

The Department for Education’s 'Get the jump' Snapchat lens will run until the end of March.

Mobile phone showing a augmented reality stature of Nelson Mandela

Snap uses AR to reveal black history in Trafalgar Square

The partnership with Black Cultural Archives wants to expose people to black history.

Snap: Matt Salmon

Snap Inc lands Matt Salmon for senior sales role

The former Channel 4 sales director will lead its UK ad business.

Snapchat picks its top campaigns of 2021

Nike, Samsung, the NHS and more: Snapchat picks top campaigns of 2021

Nike, Samsung, Ben & Jerry’s and the NHS made Snapchat’s top campaign picks of 2021

5 things you don’t know about Snap AR

Augmented reality for marketing has been talked about for years. But how much do you know about how to use

Immersive storytelling

Campaign podcast: Attention, immersive storytelling and the metaverse

Panel of experts discuss measurement, immersive media, AR and the metaverse.

ASA: report found alcohol ads could be targeting children on social media [Getty Images]

ASA report finds alcohol ads could be targeting children on social media

The report used data from Facebook, Instagram, Snapchat, Twitter and YouTube.

Arcadia: first clients include P&G, Verizon, WWE and Shake Shack

Snap launches platform-agnostic AR studio for brands and agencies, Arcadia

Move could see the company creating content for rival social media platforms.

Snapchat: offers a wide range of AR functionality to users and advertisers

Snap partners WPP to launch AR Lab for brands

Holding company also formed a partnership with TikTok earlier this year.