Snapchat News, Articles & Analysis

Read the latest Snapchat News, Articles & Analysis at Campaignlive UK

Articles: 67 Results
Snap content chief Nick Bell to depart after five years

Snap content chief Nick Bell to depart after five years

Former News Corp executive says he is ready for 'next adventure'.

Snapchat daily active users down 2 million but revenue growth remains strong

Snapchat daily active users down 2 million but revenue growth remains strong

Parent Snap expects another fall in user numbers next quarter.

Social closes in on search as most popular method of researching brands

Social closes in on search as most popular method of researching brands

Nearly half of UK web users have made a purchase through social media, a new report claims.

MPs accuse government of 'hiding' over social media regulation

MPs accuse government of 'hiding' over social media regulation

Senior MPs complain that only three of 42 previously made recommendations have been accepted outright by the government, while four

Snapchat UK ad revenue forecast downgraded as programmatic buying lowers prices

Snapchat UK ad revenue forecast downgraded as programmatic buying lowers prices

UK ad revenue for 2018 now forecast at £68.4m by eMarketer, down from £104.8m earlier in the year.

Snapchat links visual search to Amazon listings

Snapchat links visual search to Amazon listings

New function is claimed to recognise barcodes as well as products themselves.

Alcohol brands sign pledge for responsible social advertising

Alcohol brands sign pledge for responsible social advertising

Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.

Snap grew revenues faster than users

Snap grew revenues faster than users

With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.

Three grabs first sponsored Snappable AR Lens

Three grabs first sponsored Snappable AR Lens

Snapchatters will be able to use their face to control a football-themed game featuring Three's new mascot the Puggerfly, in

Now brands will be able to track effect of Snapchat ads on in-store purchases

Now brands will be able to track effect of Snapchat ads on in-store purchases

Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.