Snapchat News, Articles & Analysis

Read the latest Snapchat News, Articles & Analysis at Campaignlive UK

Articles: 89 Results
Snapchat has won back young users after 2018 Android debacle
November 19, 2019 by Omar Oakes

Snapchat has won back young users after 2018 Android debacle

Platform is making a comeback after teenage users drifted away in US last year.

Snapchat fact-checks political ads, CEO says
November 19, 2019 by Jessica Goodfellow

Snapchat fact-checks political ads, CEO says

Co-founder Evan Spiegel weighs in on debate over accountability of social networks.

Snapchat widens brand opportunities with desktop Creative Kit launch
October 24, 2019 by Omar Oakes

Snapchat widens brand opportunities with desktop Creative Kit launch

Similar tools were previously only available for mobile apps.

Snap insists TikTok is a 'friend' after posting strong user and revenue growth
October 23, 2019 by Omar Oakes

Snap insists TikTok is a 'friend' after posting strong user and revenue growth

User growth was particularly strong from outside North America and Europe last quarter.

Snap hopes to woo retailers and DTC brands with launch of dynamic ads
October 17, 2019 by Omar Oakes

Snap hopes to woo retailers and DTC brands with launch of dynamic ads

Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.

Snapchat enables three-minute ads and 'goal-based' bidding
September 24, 2019 by Omar Oakes

Snapchat enables three-minute ads and 'goal-based' bidding

Platform is keen to attract more advertising from entertainment companies.

Snapchat features 'real friends' in debut global ad campaign
July 30, 2019 by Omar Oakes

Snapchat features 'real friends' in debut global ad campaign

Focus on user authenticity will be seen as challenge to rivals.

Snap posts strong user growth outside US and Europe in Q2
July 24, 2019 by Jessica Goodfellow

Snap posts strong user growth outside US and Europe in Q2

But Europe recorded highest revenue growth.

Snap, Spotify and Activision dominate experiences at Cannes Lions 2019
June 21, 2019 by Yasmin Arrigo

Snap, Spotify and Activision dominate experiences at Cannes Lions 2019

Once again, tech and social media giants created experiences along the Croisette to engage with adland.

Social media to work with Samaritans on tackling self-harm content
April 29, 2019 by Omar Oakes

Social media to work with Samaritans on tackling self-harm content

It is social giants' second meeting with the government but the first time charity is involved.