Snapchat News, Articles & Analysis
Read the latest Snapchat News, Articles & Analysis at Campaignlive UK
Snap grew revenues faster than users
With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.
Three grabs first sponsored Snappable AR Lens
Snapchatters will be able to use their face to control a football-themed game featuring Three's new mascot the Puggerfly, in
Now brands will be able to track effect of Snapchat ads on in-store purchases
Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.
Why Instagram will win the battle for 'selfie commerce' against Snapchat
The rival social media platforms have both launch commerce functions but Instagram's may have an edge over Snapchat's, argues Born
Why Snapchat's next move could alienate Gen Z even more
If Snapchat launches unskippable 6-second ads, it would alienate 80% of its biggest user-base warns the founder and chief executive
Snap launches new Spectacles despite taking $40m hit on unsold inventory last year
Social media platform Snapchat's parent company doubled down on Spectacles with the launch of a new range despite its lack
Meet the 'Puggerfly' Three's new virtual pet and data mascot
For its latest campaign, Three UK along with Wieden & Kennedy London and The Mill introduce the Puggerfly, which is
Snapchat launches shoppable AR Lenses
Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play
Adspend on Facebook kept growing throughout Cambridge Analytica scandal
While Facebook's share price may be taking a beating, advertisers are spending 62% more year-on-year on the platform in the
Facebook data scandal unlikely to dampen growth in social media adspend
A quarter of all digital adspend will go to social networks this year, according to eMarketer, which has dismissed "knee-jerk
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