Snapchat News, Articles & Analysis
Read the latest Snapchat News, Articles & Analysis at Campaignlive UK
Why Instagram will win the battle for 'selfie commerce' against Snapchat
The rival social media platforms have both launch commerce functions but Instagram's may have an edge over Snapchat's, argues Born
Why Snapchat's next move could alienate Gen Z even more
If Snapchat launches unskippable 6-second ads, it would alienate 80% of its biggest user-base warns the founder and chief executive
Snap launches new Spectacles despite taking $40m hit on unsold inventory last year
Social media platform Snapchat's parent company doubled down on Spectacles with the launch of a new range despite its lack
Meet the 'Puggerfly' Three's new virtual pet and data mascot
For its latest campaign, Three UK along with Wieden & Kennedy London and The Mill introduce the Puggerfly, which is
Snapchat launches shoppable AR Lenses
Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play
Adspend on Facebook kept growing throughout Cambridge Analytica scandal
While Facebook's share price may be taking a beating, advertisers are spending 62% more year-on-year on the platform in the
Facebook data scandal unlikely to dampen growth in social media adspend
A quarter of all digital adspend will go to social networks this year, according to eMarketer, which has dismissed "knee-jerk
How Deezer reached a young Snapchat audience at scale, on a low budget
Music streaming service Deezer worked with Fanbytes to reach over a million teens on Snapchat in 24 hours.
Snapchat showcases AR experiences in exhibition for Advertising Week Europe
Snapchat is creating an exhibition showcasing creative augmented reality experiences during this year's Advertising Week Europe.
Russia 2018 will be the mobile World Cup
The best way for brands to score during Russia 2018 is to treat the football tournament as the mobile World
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