Snapchat News, Articles & Analysis
Read the latest Snapchat News, Articles & Analysis at Campaignlive UK
Platform is making a comeback after teenage users drifted away in US last year.
Co-founder Evan Spiegel weighs in on debate over accountability of social networks.
Similar tools were previously only available for mobile apps.
User growth was particularly strong from outside North America and Europe last quarter.
Snapchat expects they will initially appeal most to retail, ecommerce and direct-to-consumer advertisers.
Platform is keen to attract more advertising from entertainment companies.
Focus on user authenticity will be seen as challenge to rivals.
But Europe recorded highest revenue growth.
Once again, tech and social media giants created experiences along the Croisette to engage with adland.
It is social giants' second meeting with the government but the first time charity is involved.
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