Snapchat News, Articles & Analysis

Read the latest Snapchat News, Articles & Analysis at Campaignlive UK

Articles: 81 Results
Snap, Spotify and Activision dominate experiences at Cannes Lions 2019
June 21, 2019 by Yasmin Arrigo

Snap, Spotify and Activision dominate experiences at Cannes Lions 2019

Once again, tech and social media giants created experiences along the Croisette to engage with adland.

Social media to work with Samaritans on tackling self-harm content
April 29, 2019 by Omar Oakes

Social media to work with Samaritans on tackling self-harm content

It is social giants' second meeting with the government but the first time charity is involved.

Snapchat hires first CMO
April 25, 2019 by Omar Oakes

Snapchat hires first CMO

Platform has recognised it needs to be more proactive at growing global audience.

Snap beats user growth expectations
April 24, 2019 by Omar Oakes

Snap beats user growth expectations

Snapchat owner's operating loss is shrinking, with major advertisers expected to keep the faith this year.

Snapchat will sell ads in other brands' apps
April 05, 2019 by Omar Oakes

Snapchat will sell ads in other brands' apps

In a challenge to Facebook and Instagram, Snapchat has launched Audience Network amid a swath of ad-friendly tools.

Snap's Ed Couchman to chair Campaign Tech Awards
February 25, 2019 by Omar Oakes

Snap's Ed Couchman to chair Campaign Tech Awards

Snapchat owner's UK boss will lead judging panel of company leaders and tech specialists.

Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat
February 15, 2019 by Gideon Spanier

Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat

He's 'flabbergasted' many CMOs and agency bosses don't use app

Lego launches clothes shop with no clothes
February 13, 2019 by Omar Oakes

Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.

Snap reorganises sales teams to specialise in 'client verticals'
February 06, 2019 by Daniel Farey-Jones

Snap reorganises sales teams to specialise in 'client verticals'

Performance ads help lift Q418 revenues despite stalling user growth.

Leading influencers promise greater transparency on payment from brands
January 23, 2019 by Simon Gwynn

Leading influencers promise greater transparency on payment from brands

Celebs including Zoella and Millie Mackintosh agree to clearly label posts featuring products supplied for free.