Snapchat News, Articles & Analysis

Read the latest Snapchat News, Articles & Analysis at Campaignlive UK

Articles: 76 Results
Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat

Snap's Ed Couchman: Ad chiefs can't do their job properly if they're not on Snapchat

He's 'flabbergasted' many CMOs and agency bosses don't use app

Lego launches clothes shop with no clothes

Lego launches clothes shop with no clothes

Snapchat users will get to buy limited-edition Lego clothing at a shop that looks empty to the naked eye.

Snap reorganises sales teams to specialise in 'client verticals'

Snap reorganises sales teams to specialise in 'client verticals'

Performance ads help lift Q418 revenues despite stalling user growth.

Leading influencers promise greater transparency on payment from brands

Leading influencers promise greater transparency on payment from brands

Celebs including Zoella and Millie Mackintosh agree to clearly label posts featuring products supplied for free.

'Silly' Snapchat and 'lonely' Facebook: how users see social media brands

'Silly' Snapchat and 'lonely' Facebook: how users see social media brands

Snapchat-commissioned research highlights social media's impact on users' self-esteem and anxiety.

Oreo partners Snapchat to launch European campaign

Oreo partners Snapchat to launch European campaign

Activity will run across 28 markets.

Snapchat's Big Ben Lens 'peels away' scaffolding on clock tower

Snapchat's Big Ben Lens 'peels away' scaffolding on clock tower

Lens is powered by location-based and 3D mapping AR technology.

Movers and Shakers: McDonald's, Proximity, Facebook, Havas London and more

Movers and Shakers: McDonald's, Proximity, Facebook, Havas London and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners

R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners

Lens Creative Partners Program features more than 30 creators.

Snap content chief Nick Bell to depart after five years

Snap content chief Nick Bell to depart after five years

Former News Corp executive says he is ready for 'next adventure'.