Snapchat News, Articles & Analysis

Read the latest Snapchat News, Articles & Analysis at Campaignlive UK

Articles: 60 Results
Snap grew revenues faster than users

Snap grew revenues faster than users

With revenue growth of 44% and user growth of 8%, average revenue per user grew by 34%.

Three grabs first sponsored Snappable AR Lens

Three grabs first sponsored Snappable AR Lens

Snapchatters will be able to use their face to control a football-themed game featuring Three's new mascot the Puggerfly, in

Now brands will be able to track effect of Snapchat ads on in-store purchases

Now brands will be able to track effect of Snapchat ads on in-store purchases

Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement product called Offine Sales Impact.

Why Instagram will win the battle for 'selfie commerce' against Snapchat

Why Instagram will win the battle for 'selfie commerce' against Snapchat

The rival social media platforms have both launch commerce functions but Instagram's may have an edge over Snapchat's, argues Born

Why Snapchat's next move could alienate Gen Z even more

Why Snapchat's next move could alienate Gen Z even more

If Snapchat launches unskippable 6-second ads, it would alienate 80% of its biggest user-base warns the founder and chief executive

Snap launches new Spectacles despite taking $40m hit on unsold inventory last year

Snap launches new Spectacles despite taking $40m hit on unsold inventory last year

Social media platform Snapchat's parent company doubled down on Spectacles with the launch of a new range despite its lack

Meet the 'Puggerfly' Three's new virtual pet and data mascot

Meet the 'Puggerfly' Three's new virtual pet and data mascot

For its latest campaign, Three UK along with Wieden & Kennedy London and The Mill introduce the Puggerfly, which is

Snapchat launches shoppable AR Lenses

Snapchat launches shoppable AR Lenses

Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

While Facebook's share price may be taking a beating, advertisers are spending 62% more year-on-year on the platform in the

Facebook data scandal unlikely to dampen growth in social media adspend

Facebook data scandal unlikely to dampen growth in social media adspend

A quarter of all digital adspend will go to social networks this year, according to eMarketer, which has dismissed "knee-jerk