Snapchat News, Articles & Analysis

Read the latest Snapchat News, Articles & Analysis at Campaignlive UK

Articles: 57 Results
Why Instagram will win the battle for 'selfie commerce' against Snapchat

Why Instagram will win the battle for 'selfie commerce' against Snapchat

The rival social media platforms have both launch commerce functions but Instagram's may have an edge over Snapchat's, argues Born

Why Snapchat's next move could alienate Gen Z even more

Why Snapchat's next move could alienate Gen Z even more

If Snapchat launches unskippable 6-second ads, it would alienate 80% of its biggest user-base warns the founder and chief executive

Snap launches new Spectacles despite taking $40m hit on unsold inventory last year

Snap launches new Spectacles despite taking $40m hit on unsold inventory last year

Social media platform Snapchat's parent company doubled down on Spectacles with the launch of a new range despite its lack

Meet the 'Puggerfly' Three's new virtual pet and data mascot

Meet the 'Puggerfly' Three's new virtual pet and data mascot

For its latest campaign, Three UK along with Wieden & Kennedy London and The Mill introduce the Puggerfly, which is

Snapchat launches shoppable AR Lenses

Snapchat launches shoppable AR Lenses

Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

While Facebook's share price may be taking a beating, advertisers are spending 62% more year-on-year on the platform in the

Facebook data scandal unlikely to dampen growth in social media adspend

Facebook data scandal unlikely to dampen growth in social media adspend

A quarter of all digital adspend will go to social networks this year, according to eMarketer, which has dismissed "knee-jerk

How Deezer reached a young Snapchat audience at scale, on a low budget

How Deezer reached a young Snapchat audience at scale, on a low budget

Music streaming service Deezer worked with Fanbytes to reach over a million teens on Snapchat in 24 hours.

Snapchat showcases AR experiences in exhibition for Advertising Week Europe

Snapchat showcases AR experiences in exhibition for Advertising Week Europe

Snapchat is creating an exhibition showcasing creative augmented reality experiences during this year's Advertising Week Europe.

Russia 2018 will be the mobile World Cup

Russia 2018 will be the mobile World Cup

The best way for brands to score during Russia 2018 is to treat the football tournament as the mobile World