Sony News, Articles & Analysis

Read the latest Sony News, Articles & Analysis at Campaignlive UK

Articles: 19 Results
February 18, 2022 by Fayola Douglas

Ministry of Sound launches voice-activated Snapchat filter

Digitial activity is part of 30th birthday celebrations.

Secret Cinema: experience available in the UK and US
October 27, 2021 by Fayola Douglas

Secret Cinema partners Sony for at-home Ghostbusters experience

Participants must use their knowledge, bodily movements and voice to hunt ghosts.

PlayStation: which king will prevail?
September 16, 2021 by Simon Gwynn

Pick of the Week: PlayStation’s masterful film shows advertising has no limits either

A game of chess is just the starting point for a story rich in visual and narrative reward.

PlayStation: surely this is the end for the white team?
September 10, 2021 by Simon Gwynn

PlayStation turns game of chess into citywide battle for dominance in epic spot

Global campaign, created by Adam & Eve/DDB, was launched at PlayStation showcase event yesterday.

April 13, 2021 by Staff

Amplify and Sony win Grand Prix at Campaign Experience Awards

Xbox, Lego and Microsoft also produced winning projects.

March 15, 2021 by Fayola Douglas

Sony creates 3D experience for Tate McRae

The campaign showcases Sony's Spatial Reality Display.

February 24, 2021 by Staff

Campaign Experience Awards 2021: shortlist revealed

Winners will be announced at an online ceremony.

January 21, 2021 by Fayola Douglas

Fortnite enlists Pele to bring new football features to its users

The game has partnered 23 football clubs.

January 20, 2021 by Annabel Holmes

The scale of virtual events is exciting – here's how they can create exclusivity too

The use of non-fungible tokens – unique digital souvenirs that sit on the blockchain – offers a way to create

November 20, 2020 by Fayola Douglas

Sony PlayStation 5 takeover of London landmarks culminates with Piccadilly Lights

Launch has taken place in 25 global locations.