Three News, Articles & Analysis

Read the latest Three News, Articles & Analysis at Campaignlive UK

Articles: 48 Results
'Dragvertising': pinkwashing or a step forward for LGBT+ equality?

'Dragvertising': pinkwashing or a step forward for LGBT+ equality?

More marketers are using drag queens in campaigns, but is this just a form of pinkwashing?

Pick of the Week: Joan Collins ghosts Kevin Bacon in Three's campaign

Pick of the Week: Joan Collins ghosts Kevin Bacon in Three's campaign

It's anchors away for Dynasty's Dame Joan Collins as she gives the nation some less-than-motherly advice.

Joan Collins tells consumers to 'ditch and switch' in social spot for Three

Joan Collins tells consumers to 'ditch and switch' in social spot for Three

Campaign launches today on Instagram, Twitter and Facebook...

Three puts media account up for review

Three puts media account up for review

Mindshare has held business since 2006.

Mobile network Smarty urges people to ask for a discount in new spot

Mobile network Smarty urges people to ask for a discount in new spot

Stunt shows people missing deals staring at them in the face.

Three Mobile appoints MRM McCann London to customer experience account

Three Mobile appoints MRM McCann London to customer experience account

Agency will work alongside Wieden & Kennedy London, Gravity Road and Mindshare.

An inside look at Three UK's new content studio

An inside look at Three UK's new content studio

Studio Three is located underneath brand's flagship Oxford Street store.

Three launches first 8-bit video game on Instagram

Three launches first 8-bit video game on Instagram

Those playing in the 1980s will see a familiar sight on Three's Instagram channel.

Pitch Update: M&S final pitch next week, Three searches for CRM agency

Pitch Update: M&S final pitch next week, Three searches for CRM agency

Which? awards media business to a trio of agencies, while Ogilvy is out of Centrica pitch.

Three hunts for CRM agency

Three hunts for CRM agency

Process is being handled by AAR.