Twitter News, Articles & Analysis

Read the latest Twitter News, Articles & Analysis at Campaignlive UK

Articles: 54 Results
How the world's first Twitter bot helped London's commuters on the go

How the world's first Twitter bot helped London's commuters on the go

In 2015, the Twitter platform changed, with tweets no longer appearing in chronological order. This presented a problem for Transport

Twitter's ad revenue shoots up 28% driven by audience growth and new ad products

Twitter's ad revenue shoots up 28% driven by audience growth and new ad products

Twitter may have turned a corner, posting its second profitable quarter in a row on the back of strong ad

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

While Facebook's share price may be taking a beating, advertisers are spending 62% more year-on-year on the platform in the

EU orders Facebook, Google and Twitter to tackle extremist content within an hour of complaint

EU orders Facebook, Google and Twitter to tackle extremist content within an hour of complaint

The European Commission has given internet companies including Google, Facebook and Twitter two months to demonstrate progress in taking down

Twitter begins bot purge

Twitter begins bot purge

Twitter has enforced a swift crackdown against fake followers and accounts, angering some influencers while taking the industry closer to

Influencer marketing damages public's perception of brands, survey finds

Influencer marketing damages public's perception of brands, survey finds

Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half

Advertising and moral hazard: questions that brands and regulators must ask

Advertising and moral hazard: questions that brands and regulators must ask

There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes Group M's former

Twitter reports its first profitable financial quarter

Twitter reports its first profitable financial quarter

For the first time since it was launched, Twitter had a profitable quarter with a net profit of $91m (£65m)

Twitter bot sellers probed for pushing 'stolen identities' to celebs

Twitter bot sellers probed for pushing 'stolen identities' to celebs

A company that allegedly stole identities and sold millions of fake Twitter followers to celebrities including Martha Lane Fox, James

The best Twitter brand campaigns of 2017 and why they worked

The best Twitter brand campaigns of 2017 and why they worked

Twitter reveals insights from the best social campaigns in 2017 and finds they included three key components: video, live and