Twitter News, Articles & Analysis

Read the latest Twitter News, Articles & Analysis at Campaignlive UK

Articles: 49 Results
Influencer marketing damages public's perception of brands, survey finds

Influencer marketing damages public's perception of brands, survey finds

Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half

Advertising and moral hazard: questions that brands and regulators must ask

Advertising and moral hazard: questions that brands and regulators must ask

There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes Group M's former

Twitter reports its first profitable financial quarter

Twitter reports its first profitable financial quarter

For the first time since it was launched, Twitter had a profitable quarter with a net profit of $91m (£65m)

Twitter bot sellers probed for pushing 'stolen identities' to celebs

Twitter bot sellers probed for pushing 'stolen identities' to celebs

A company that allegedly stole identities and sold millions of fake Twitter followers to celebrities including Martha Lane Fox, James

The best Twitter brand campaigns of 2017 and why they worked

The best Twitter brand campaigns of 2017 and why they worked

Twitter reveals insights from the best social campaigns in 2017 and finds they included three key components: video, live and

What lies ahead for social media in 2018

What lies ahead for social media in 2018

There will be two major battles fought by social media in 2018, but which side will emerge victorious?

Twitter ups Stephanie Prager to head of global agency development

Twitter ups Stephanie Prager to head of global agency development

She is leading Twitter's relationship with the "big six" marketing holding companies.

Comedian Romesh Ranganathan rescues befuddled tweeters in Twitter's new ad campaign

Comedian Romesh Ranganathan rescues befuddled tweeters in Twitter's new ad campaign

Twitter has launched a brand campaign that features UK comedian Romesh Ranganathan helping stressed new users figure out the social

Top 10 digital innovations of 2017

Top 10 digital innovations of 2017

The first AI-powered tennis pundit and an app that gauged people's reactions to Marmite were among the best digital innovations

'I don't have time for self-importance': Twitter global creative chief

'I don't have time for self-importance': Twitter global creative chief

Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.