Twitter News, Articles & Analysis
Read the latest Twitter News, Articles & Analysis at Campaignlive UK
Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.
Twitter has researched online conversations that show what brands should be mindful of.
Study shows 65% of UK’s connected TV viewers willing to watch ads in return for free SVOD.
Campaign asks adland what the purchase could mean for the platform and its advertisers.
The co-chairs of the MBC explain the unique importance of the ad industry’s annual media leadership course for rising
BeReal is overtaking Instagram and TikTok with its ‘unfiltered’ version of social media.
ASA hopes initiative will show to what extent digital giants uphold (or don't) online ad standards.
Twitter says: 'If you can dream it, tweet it.'
McDonald's, ITV, Aldi, Cadbury and Netflix among those that tapped into the creative power of Twitter in 2021.
A new approach to brand safety on its platform is giving brands and people both control and confidence in Twitter
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