Twitter News, Articles & Analysis

Read the latest Twitter News, Articles & Analysis at Campaignlive UK

Articles: 58 Results
Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Twitter purge of locked accounts welcomed by Unilever's Keith Weed

Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Is it fair game for Twitter to sell off a hashtag like #ItsComingHome?

Twitter needs to offer commercial opportunities to brands in order to thrive, but forcing England fans to take part in

Football's coming home? You need to go home, William Hill. You're drunk

Football's coming home? You need to go home, William Hill. You're drunk

William Hill's 'It's coming home' social media campaign for the World Cup is shameless, sneaky and hopelessly unregulated, HeyHuman's managing

William Hill accused of 'hijacking' England World Cup celebrations with #ItsComingHome sponsorship

William Hill accused of 'hijacking' England World Cup celebrations with #ItsComingHome sponsorship

William Hill has been accused of "hijacking" England football fans' popular "It's coming home" refrain, after sponsoring the hashtag on

How the world's first Twitter bot helped London's commuters on the go

How the world's first Twitter bot helped London's commuters on the go

In 2015, the Twitter platform changed, with tweets no longer appearing in chronological order. This presented a problem for Transport

Twitter's ad revenue shoots up 28% driven by audience growth and new ad products

Twitter's ad revenue shoots up 28% driven by audience growth and new ad products

Twitter may have turned a corner, posting its second profitable quarter in a row on the back of strong ad

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

Adspend on Facebook kept growing throughout Cambridge Analytica scandal

While Facebook's share price may be taking a beating, advertisers are spending 62% more year-on-year on the platform in the

EU orders Facebook, Google and Twitter to tackle extremist content within an hour of complaint

EU orders Facebook, Google and Twitter to tackle extremist content within an hour of complaint

The European Commission has given internet companies including Google, Facebook and Twitter two months to demonstrate progress in taking down

Twitter begins bot purge

Twitter begins bot purge

Twitter has enforced a swift crackdown against fake followers and accounts, angering some influencers while taking the industry closer to

Influencer marketing damages public's perception of brands, survey finds

Influencer marketing damages public's perception of brands, survey finds

Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half