Visa News, Articles & Analysis

Read the latest Visa News, Articles & Analysis at Campaignlive UK

Articles: 17 Results
Visa aims to clarify global breadth of its role in refresh

Visa aims to clarify global breadth of its role in refresh

The brand wants to underline its credentials as a trusted platform to allow more people to engage with the digital

Visa refreshes brand identity after seven years

Visa refreshes brand identity after seven years

The new 'Meet Visa' identity, developed by Wieden & Kennedy, is a nod to the brand's evolution from its card-issuing

Visa gives back to the high street once more in Christmas spot

Visa gives back to the high street once more in Christmas spot

Ad marks third year of ‘Where you shop matters’ positioning

Power 100 2020: Adrian Farina

Power 100 2020: Adrian Farina

This year's top marketers.

Tokyo Olympics 2020 partners praise postponement call; kickstart contingency plans

Tokyo Olympics 2020 partners praise postponement call; kickstart contingency plans

Sponsors have been contingency-planning for some time, and remain committed to delivering a "successful and safe" event in 2021.

Visa makes successful bid to be 'champion of local shops'

Visa makes successful bid to be 'champion of local shops'

Adwatch: financial brand gives itself low-profile role in heart-warming ad.

Visa hands primetime ITV ad spot to Scottish independent baby boutique

Visa hands primetime ITV ad spot to Scottish independent baby boutique

Ad forms part of brand's 'Somebody to Love' campaign to encourage people to shop local.

Visa partners Guardian to celebrate high street

Visa partners Guardian to celebrate high street

Campaign spans audio, video, online, print and social.

Visa partners Channel 4, Global and Guardian for second seasonal singalong

Visa partners Channel 4, Global and Guardian for second seasonal singalong

Queen classic replaces Mariah track this year...

Purpose, authenticity and commitment are vital for sponsorships

Purpose, authenticity and commitment are vital for sponsorships

Brands that benefited from the excitement of the Women's World Cup must show they are also willing to help develop