Vodafone News, Articles & Analysis

Read the latest Vodafone News, Articles & Analysis at Campaignlive UK

Articles: 40 Results
Vodafone calls global media review after in-housing digital buying
April 10, 2019 by Gideon Spanier

Vodafone calls global media review after in-housing digital buying

WPP's Wavemaker has held account since 2014.

Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'
March 19, 2019 by Gideon Spanier

Vodafone's Oliveira on in-housing: 'My biggest frustration is the creative'

Brand chief says in-housing biddable media is successful...

Vodafone says in-housing digital media buying is 'overwhelmingly good'
March 14, 2019 by Gideon Spanier

Vodafone says in-housing digital media buying is 'overwhelmingly good'

In-sourcing biddable media should be 10-15% 'more effective' in year one.

Group M downgrades UK ad growth and warns in-housing is 'a threat'
November 29, 2018 by Gideon Spanier

Group M downgrades UK ad growth and warns in-housing is 'a threat'

Media buyer warns of 'gloomy narrative' because of Brexit.

Martin Freeman returns on ice for Vodafone Christmas spot
November 09, 2018 by Gurjit Degun

Martin Freeman returns on ice for Vodafone Christmas spot

Actor delivers ice-dancing routine of his life.

Vodafone's Voxi uses music and social media etiquette to tap into younger audience
October 25, 2018 by Kim Benjamin

Vodafone's Voxi uses music and social media etiquette to tap into younger audience

Mabel talked about how to succeed on social media and Maya Jama discussed social faux pas at the east London

Vodafone helps young people find jobs
October 11, 2018 by Georganna Simpson

Vodafone helps young people find jobs

Vodafone's Future Jobs Finder mobile ads inspire young people about potential careers in under 10 seconds. It's Facebook, Instagram -

Vodafone Martin Freeman TV ad banned by ASA
September 11, 2018 by Ben Bold

Vodafone Martin Freeman TV ad banned by ASA

Vodafone has been criticised for misleading consumers with a Martin Freeman-starring TV and radio ad that implied that internet customers

Vodafone's head of brand: insist that your brand has values, and demonstrates them
September 10, 2018 by Bilge Ciftci

Vodafone's head of brand: insist that your brand has values, and demonstrates them

If I could give some advice to my younger self at the start of her career it would be many

Watch: Brands on embracing difference
August 21, 2018 by Suzanne Bidlake and Ben Londesbrough

Watch: Brands on embracing difference

In the third episode of this six-part mini-series, brand marketers including Missguided's chief customer officer Kenyatte Nelson and Vodafone's brand