Vodafone News, Articles & Analysis

Read the latest Vodafone News, Articles & Analysis at Campaignlive UK

Articles: 33 Results
Vodafone Martin Freeman TV ad banned by ASA

Vodafone Martin Freeman TV ad banned by ASA

Vodafone has been criticised for misleading consumers with a Martin Freeman-starring TV and radio ad that implied that internet customers

Vodafone's head of brand: insist that your brand has values, and demonstrates them

Vodafone's head of brand: insist that your brand has values, and demonstrates them

If I could give some advice to my younger self at the start of her career it would be many

Watch: Brands on embracing difference

Watch: Brands on embracing difference

In the third episode of this six-part mini-series, brand marketers including Missguided's chief customer officer Kenyatte Nelson and Vodafone's brand

When clients like Vodafone go in-house, agencies have an opportunity

When clients like Vodafone go in-house, agencies have an opportunity

If a client decides to take its media buying in-house, it is a sign you have done your job and

How Vodafone and Ogilvy spoke to a younger generation with Voxi

How Vodafone and Ogilvy spoke to a younger generation with Voxi

Vodofone had to learn how to engage a new demographic, and fast.

Brainlabs to help Vodafone to take digital media-buying in-house

Brainlabs to help Vodafone to take digital media-buying in-house

Brainlabs has won a brief to help Vodafone to take its digital media-buying in-house globally.

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's

Campaign Media Awards: Best Social Strategy

Campaign Media Awards: Best Social Strategy

Vodafone cut through to reach the under-25s with the launch campaign for its youth-oriented Voxi network - and, with Wavemaker,

Six key lessons from Vodafone's Voxi launch

Six key lessons from Vodafone's Voxi launch

What did the mobile network learn about targeting people aged 25 and under from last summer's launch of its SIM-only

Vodafone Martin Freeman ad cleared by ASA despite 'distress' complaints

Vodafone Martin Freeman ad cleared by ASA despite 'distress' complaints

A Vodafone ad featuring Martin Freeman in a crime caper storyline has been given the green light by the Advertising