Vodafone News, Articles & Analysis
Read the latest Vodafone News, Articles & Analysis at Campaignlive UK
Vodafone Martin Freeman TV ad banned by ASA
Vodafone has been criticised for misleading consumers with a Martin Freeman-starring TV and radio ad that implied that internet customers
Vodafone's head of brand: insist that your brand has values, and demonstrates them
If I could give some advice to my younger self at the start of her career it would be many
Watch: Brands on embracing difference
In the third episode of this six-part mini-series, brand marketers including Missguided's chief customer officer Kenyatte Nelson and Vodafone's brand
When clients like Vodafone go in-house, agencies have an opportunity
If a client decides to take its media buying in-house, it is a sign you have done your job and
How Vodafone and Ogilvy spoke to a younger generation with Voxi
Vodofone had to learn how to engage a new demographic, and fast.
Brainlabs to help Vodafone to take digital media-buying in-house
Brainlabs has won a brief to help Vodafone to take its digital media-buying in-house globally.
Pepsi overtakes Coke as world's most effective brand in Effie Index
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's
Campaign Media Awards: Best Social Strategy
Vodafone cut through to reach the under-25s with the launch campaign for its youth-oriented Voxi network - and, with Wavemaker,
Six key lessons from Vodafone's Voxi launch
What did the mobile network learn about targeting people aged 25 and under from last summer's launch of its SIM-only
Vodafone Martin Freeman ad cleared by ASA despite 'distress' complaints
A Vodafone ad featuring Martin Freeman in a crime caper storyline has been given the green light by the Advertising