Volkswagen News, Articles & Analysis

Read the latest Volkswagen News, Articles & Analysis at Campaignlive UK

Articles: 8 Results
Turkey of the Week: VW's Cara Delevingne ad makes no sense

Turkey of the Week: VW's Cara Delevingne ad makes no sense

What does she have to do with a compact SUV?

What role should procurement have in creative pitches?

What role should procurement have in creative pitches?

Audi revealed last week it is reviewing its ad account

With the Audi ad pitch, has cheating VW Group learned nothing?

With the Audi ad pitch, has cheating VW Group learned nothing?

Putting the Audi account up for pitch shows just what sort of organisation VW Group really is.

Volkswagen Commercial Vehicles hires BBH after pitch

Volkswagen Commercial Vehicles hires BBH after pitch

Brand previously worked with Adam & Eve/DDB.

Seat pushes progressive creds in first UK brand campaign

Seat pushes progressive creds in first UK brand campaign

Challenger brand picks Channel 4's Alternative Christmas Day speech for TV ad launch.

3 great ads at 50: Sir John Hegarty

3 great ads at 50: Sir John Hegarty

Sir John Hegarty, founder and creative at BBH, tells us why ads should be memorable, motivating and truthful in a

Regulators clamp down on small print in TV ads

Regulators clamp down on small print in TV ads

Standards will come into effect on 1 March 2019.

Best ads in 50 years: Volkswagen made big hunks of metal charming

Best ads in 50 years: Volkswagen made big hunks of metal charming

We look back on the best advertising in the past half-century