FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 765 Results
Unilever takes stake in influencer marketing platform CreatorIQ

Unilever takes stake in influencer marketing platform CreatorIQ

FMCG giant says investment will help counter follower fraud and brand-safety issues.

Have CMOs become too much like chief communications officers?

Have CMOs become too much like chief communications officers?

WPP chief thinks role of CMOs is becoming marginalised.

YouTube Works 2019: Winner

YouTube Works 2019: Winner

Essence steps up to help WPP retain L'Oreal UK media

Essence steps up to help WPP retain L'Oreal UK media

Sister agency Wavemaker previously handled duties.

P&G calls on dictionaries to redefine 'black'

P&G calls on dictionaries to redefine 'black'

FMCG giant says dictionaries associate the word 'black' with 'dirty', 'angry' and 'evil'.

YouTube Works 2019: Best Long-Term Effectiveness

YouTube Works 2019: Best Long-Term Effectiveness

Nars unveils sensory-themed pop-up

Nars unveils sensory-themed pop-up

Activation celebrates 20 years of brand's blusher.

Munroe Bergdorf: Brands should 'embrace the radicals'

Munroe Bergdorf: Brands should 'embrace the radicals'

Trans activist and model, who was fired by L'Oréal in 2017, said brands should get behind controversial voices.

Dior brings beauty looks to life with immersive event

Dior brings beauty looks to life with immersive event

Pop-up runs until 19 May in Los Angeles.

Bodyform takes over London toilets with vulva art to tackle body shame

Bodyform takes over London toilets with vulva art to tackle body shame

Work is part of 'Viva la vulva' campaign.