FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 759 Results
Nars unveils sensory-themed pop-up

Nars unveils sensory-themed pop-up

Activation celebrates 20 years of brand's blusher.

Munroe Bergdorf: Brands should 'embrace the radicals'

Munroe Bergdorf: Brands should 'embrace the radicals'

Trans activist and model, who was fired by L'Oréal in 2017, said brands should get behind controversial voices.

Dior brings beauty looks to life with immersive event

Dior brings beauty looks to life with immersive event

Pop-up runs until 19 May in Los Angeles.

Bodyform takes over London toilets with vulva art to tackle body shame

Bodyform takes over London toilets with vulva art to tackle body shame

Work is part of 'Viva la vulva' campaign.

Dettol "The Trigger project" by McCann London

Dettol "The Trigger project" by McCann London

, McCann London for Reckitt Benckiser

What seems like a landfill site turns out to be a kitchen mess in Dettol's new sustainability campaign.

Cuprinol "For your great outdoors" by BBH London

Cuprinol "For your great outdoors" by BBH London

AzkoNobel paint brand Cuprinol is bringing you the idyllic surroundings of the New Zealand outdoors to encourage people to embrace

Ecover "L'eau de bebe" by Uncommon Creative Studio

Ecover "L'eau de bebe" by Uncommon Creative Studio

Uncommon's first work for Ecover is a pastiche of perfume ads that depict a baby as so alluringly fragrant that

P&G: strong FMCG competition is bolstering marketing spend

P&G: strong FMCG competition is bolstering marketing spend

Gillette and Pampers owner reported organic sales were up 5% in quarterly results.

Novartis holds global media review

Novartis holds global media review

Pharma giant's media is handled by Starcom in many markets.

Unilever boss hints that outgoing Keith Weed will be directly replaced

Unilever boss hints that outgoing Keith Weed will be directly replaced

FMCG giant's CEO was talking during Q1 results call.