FMCG News, Articles & Analysis
Read the latest FMCG News, Articles & Analysis at Campaignlive UK
FMCG giant says investment will help counter follower fraud and brand-safety issues.
WPP chief thinks role of CMOs is becoming marginalised.
Sister agency Wavemaker previously handled duties.
FMCG giant says dictionaries associate the word 'black' with 'dirty', 'angry' and 'evil'.
Activation celebrates 20 years of brand's blusher.
Trans activist and model, who was fired by L'Oréal in 2017, said brands should get behind controversial voices.
Pop-up runs until 19 May in Los Angeles.
Work is part of 'Viva la vulva' campaign.
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