Retail brands News, Articles & Analysis
Read the latest Retail brands News, Articles & Analysis at Campaignlive UK
Confused.com is launching a new campaign and positioning that chief marketing officer Sam Day said aims to resurrect the founding
Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.
The Advertising Standards Authority has ruled that Amazon's "one-day delivery" claim for its Amazon Prime subscription service is misleading and
Tesco's reported plan to open an Aldi-style discount chain presents an opportunity for the revitalisation of the main brand, experts
Retailers have become distracted with the wrong ideas, argues Jed Hallam, chief strategy officer at Initiative UK.
Holland & Barrett is talking up the credentials of its manuka honey in the first campaign from the brand under
Older readers may remember Mowbli, Carphone Warehouse's cutesy Nokia-style mobile phone mascot with arms and legs and a character of
Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%
The North Face, the outdoor apparel brand, has created a pop-up store in the Italian Alps.
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