Retail brands News, Articles & Analysis

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John Lewis fans seriously <3 Elton John, Facebook data shows

John Lewis fans seriously <3 Elton John, Facebook data shows

Reactions almost twice as likely to be 'loved' as previous two campaigns.

Sainsbury's vs John Lewis: the battle of the school plays

Sainsbury's vs John Lewis: the battle of the school plays

Ben Middleton, Ana Carpen and Hermeti Balarin share their thoughts

Waitrose family fast-forwards through John Lewis ad in Christmas crossover

Waitrose family fast-forwards through John Lewis ad in Christmas crossover

TV spot is part of a series in which characters can't wait to get stuck into their festive treats.

Tiffany & Co unveils first scented Christmas tree in London

Tiffany & Co unveils first scented Christmas tree in London

The scent is of Tiffany's signature eau de parfum.

A little bit funny: the best parodies of John Lewis' Elton John ad

A little bit funny: the best parodies of John Lewis' Elton John ad

You can tell everybody... that all the best John Lewis Christmas parodies (so far) are here. Hope you don't mind.

John Lewis 'The boy and the piano': the creative directors' verdict

John Lewis 'The boy and the piano': the creative directors' verdict

Rob Doubal and Dave Monk offer their views

John Lewis creates behind-the-scenes experience of Elton John Christmas ad

John Lewis creates behind-the-scenes experience of Elton John Christmas ad

Retailer's in-store experience features pianos, a recording studio and dressing-up items.

John Lewis Christmas ad: how has Elton performed?

John Lewis Christmas ad: how has Elton performed?

Viewing figures, social mentions and sentiment are all up on last year's John Lewis festive spot.

John Lewis & Partners "The boy and the piano" by Adam & Eve/DDB

John Lewis & Partners "The boy and the piano" by Adam & Eve/DDB

, Adam & Eve/DDB for John Lewis

The 10th John Lewis Christmas ad from Adam & Eve/DDB follows the life of Elton John in reverse chronological order

Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year

Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year

It may be neither new nor radical, but the musical arrangement and emotional tug can't be denied.