Retail brands News, Articles & Analysis

Read the latest Retail brands News, Articles & Analysis at Campaignlive UK

Articles: 9228 Results
James Corden makes way as Confused.com advertising returns to 'tackling confusion'

James Corden makes way as Confused.com advertising returns to 'tackling confusion'

Confused.com is launching a new campaign and positioning that chief marketing officer Sam Day said aims to resurrect the founding

The Ad Club of New York announces 2018 Brave Brand honorees

The Ad Club of New York announces 2018 Brave Brand honorees

Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.

Amazon banned from advertising 'Unlimited one-day delivery' with Prime

Amazon banned from advertising 'Unlimited one-day delivery' with Prime

The Advertising Standards Authority has ruled that Amazon's "one-day delivery" claim for its Amazon Prime subscription service is misleading and

How Tesco's British-sounding 'Jack's' can help brand take fight to Aldi and Lidl

How Tesco's British-sounding 'Jack's' can help brand take fight to Aldi and Lidl

Tesco's reported plan to open an Aldi-style discount chain presents an opportunity for the revitalisation of the main brand, experts

Forget 'fauxthenticity', building a retail empire is about deep understanding of culture

Forget 'fauxthenticity', building a retail empire is about deep understanding of culture

Retailers have become distracted with the wrong ideas, argues Jed Hallam, chief strategy officer at Initiative UK.

Holland & Barrett's new CMO: 'this is such a genuine story - it's not bought or fabricated at all'

Holland & Barrett's new CMO: 'this is such a genuine story - it's not bought or fabricated at all'

Holland & Barrett is talking up the credentials of its manuka honey in the first campaign from the brand under

Turkey of the week: Carphone Warehouse's Mowbli makes an unwelcome return

Turkey of the week: Carphone Warehouse's Mowbli makes an unwelcome return

Older readers may remember Mowbli, Carphone Warehouse's cutesy Nokia-style mobile phone mascot with arms and legs and a character of

Ikea celebrates 75 years with US game experience

Ikea celebrates 75 years with US game experience

Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.

Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%

The North Face creates pop-up store in Italian Alps

The North Face creates pop-up store in Italian Alps

The North Face, the outdoor apparel brand, has created a pop-up store in the Italian Alps.