Retail brands News, Articles & Analysis
Read the latest Retail brands News, Articles & Analysis at Campaignlive UK
James Corden makes way as Confused.com advertising returns to 'tackling confusion'
Confused.com is launching a new campaign and positioning that chief marketing officer Sam Day said aims to resurrect the founding
The Ad Club of New York announces 2018 Brave Brand honorees
Burger King, Procter & Gamble, KFC, Nike and more are among this year's brands.
Amazon banned from advertising 'Unlimited one-day delivery' with Prime
The Advertising Standards Authority has ruled that Amazon's "one-day delivery" claim for its Amazon Prime subscription service is misleading and
How Tesco's British-sounding 'Jack's' can help brand take fight to Aldi and Lidl
Tesco's reported plan to open an Aldi-style discount chain presents an opportunity for the revitalisation of the main brand, experts
Forget 'fauxthenticity', building a retail empire is about deep understanding of culture
Retailers have become distracted with the wrong ideas, argues Jed Hallam, chief strategy officer at Initiative UK.
Holland & Barrett's new CMO: 'this is such a genuine story - it's not bought or fabricated at all'
Holland & Barrett is talking up the credentials of its manuka honey in the first campaign from the brand under
Turkey of the week: Carphone Warehouse's Mowbli makes an unwelcome return
Older readers may remember Mowbli, Carphone Warehouse's cutesy Nokia-style mobile phone mascot with arms and legs and a character of
Ikea celebrates 75 years with US game experience
Ikea is marking 75 years in the US with a game testing visitors' knowledge on its products.
Global marketers expect their budgets to rise in 2019
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%
The North Face creates pop-up store in Italian Alps
The North Face, the outdoor apparel brand, has created a pop-up store in the Italian Alps.
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