Retail brands News, Articles & Analysis

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The great Christmas ad review of 2017

The great Christmas ad review of 2017

Just like carols and mince pies, Christmas ads are a festive tradition. Campaign's reviewers take a look at this season's

Havas Helia CEO Whitmey joins Tesco to lead Clubcard loyalty scheme

Havas Helia CEO Whitmey joins Tesco to lead Clubcard loyalty scheme

Havas Helia's Tash Whitmey is leaving after six years as chief executive to run Tesco's customer loyalty marketing team.

Ikea riffs on world record $450m painting in latest responsive marketing piece

Ikea riffs on world record $450m painting in latest responsive marketing piece

Ikea has jumped on the attention around the record-breaking $450m (£340m) sale of Leonardo Da Vinci's painting Salvator Mundi to

Fetch & Follow brings Christmas cheer to dogs and their owners

Fetch & Follow brings Christmas cheer to dogs and their owners

Fetch & Follow, the dog lifestyle brand, is staging a Christmas market for dogs, featuring gifts and accessories, a pet

Debenhams hires Mother to kick off 'social shopping' marketing strategy

Debenhams hires Mother to kick off 'social shopping' marketing strategy

Debenhams has hired Mother as its strategic, creative and design agency following a competitive pitch.

Debenhams' fairytale experience aims to 'bring back' customers

Debenhams' fairytale experience aims to 'bring back' customers

The retailer has brought its Cinderella-inspired "You shall" campaign to life in stores across the country, hoping to engage with

Red Brick Road wins Hillarys' £24m creative account

Red Brick Road wins Hillarys' £24m creative account

Window dressing and flooring specialist Hillarys Blinds has appointed Red Brick Road to its £24m integrated creative account.

Tesco "An extended family Christmas" by BBH London

Tesco "An extended family Christmas" by BBH London

, Bartle Bogle Hegarty for Tesco

The second TV ad in Tesco's "Everyone's welcome" Christmas campaign shows a local charity bringing people together to celebrate and

Campaign Brand Exchange to make 2018 comeback as Brand Forum

Campaign Brand Exchange to make 2018 comeback as Brand Forum

Campaign is building on the success of this year's Brand Exchange - a two-day event that brought together senior marketers

Should brands bother with Black Friday?

Should brands bother with Black Friday?

Should British brands continue to get involved with the US-led retail moment that is Black Friday, asks Whistlejacket partner Matty