Retail brands News, Articles & Analysis
Read the latest Retail brands News, Articles & Analysis at Campaignlive UK
John Lewis fans seriously <3 Elton John, Facebook data shows
Reactions almost twice as likely to be 'loved' as previous two campaigns.
Sainsbury's vs John Lewis: the battle of the school plays
Ben Middleton, Ana Carpen and Hermeti Balarin share their thoughts
Waitrose family fast-forwards through John Lewis ad in Christmas crossover
TV spot is part of a series in which characters can't wait to get stuck into their festive treats.
Tiffany & Co unveils first scented Christmas tree in London
The scent is of Tiffany's signature eau de parfum.
A little bit funny: the best parodies of John Lewis' Elton John ad
You can tell everybody... that all the best John Lewis Christmas parodies (so far) are here. Hope you don't mind.
John Lewis 'The boy and the piano': the creative directors' verdict
Rob Doubal and Dave Monk offer their views
John Lewis creates behind-the-scenes experience of Elton John Christmas ad
Retailer's in-store experience features pianos, a recording studio and dressing-up items.
John Lewis Christmas ad: how has Elton performed?
Viewing figures, social mentions and sentiment are all up on last year's John Lewis festive spot.
John Lewis & Partners "The boy and the piano" by Adam & Eve/DDB
The 10th John Lewis Christmas ad from Adam & Eve/DDB follows the life of Elton John in reverse chronological order
Pick of the Week: Sainsbury's proves you can go to the theatre more than once in a year
It may be neither new nor radical, but the musical arrangement and emotional tug can't be denied.