Social media News, Articles & Analysis

Read the latest Social media News, Articles & Analysis at Campaignlive UK

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The most-tweeted Campaign stories of 2018

The most-tweeted Campaign stories of 2018

Redundancies, #EltonJohnLewis and Rory Sutherland: these were the most-tweeted-about Campaign stories this year.

Twitter backs Shelter campaign with #DuvetKnowItsChristmas film

Twitter backs Shelter campaign with #DuvetKnowItsChristmas film

Video stars Rhodri Marsden, who started hashtag in 2011.

Is Facebook a toxic brand for advertisers?

Is Facebook a toxic brand for advertisers?

How much reputational damage can the world's dominant social media brand endure before enough is enough for brands?

Facebook needs leadership reform, experts warn

Facebook needs leadership reform, experts warn

Comms experts believe Facebook is no longer living up to brand values

YouTube boasts enormous numbers, but little reassurance over brand safety questions

YouTube boasts enormous numbers, but little reassurance over brand safety questions

Even within the vast expanse of the Tate Modern's Turbine Hall, the elephant in the room loomed large for YouTube.

Facebook appeals £500,000 UK fine over Cambridge Analytica data leak

Facebook appeals £500,000 UK fine over Cambridge Analytica data leak

Fine from the Information Commissioner's Office was the maximum possible.

Instagram to strip users of fake 'likes' and comments from third-party apps

Instagram to strip users of fake 'likes' and comments from third-party apps

Move has been welcomed by Unilever's Keith Weed, who has led calls for action.

Facebook drops Definers Public Affairs after explosive NYT allegations

Facebook drops Definers Public Affairs after explosive NYT allegations

Definers is accused of discrediting opponents of Facebook.

Pinterest appoints Andrea Mallard as first CMO

Pinterest appoints Andrea Mallard as first CMO

Mallard has 20 years of experience in the retail sector.

MTV EMAs offer showcase for social media insurgent TikTok

MTV EMAs offer showcase for social media insurgent TikTok

The Chinese-owned platform's sponsorship of the event in Bilbao included content around the red carpet.