Social media News, Articles & Analysis

Read the latest Social media News, Articles & Analysis at Campaignlive UK

Articles: 402 Results
Snap beats user growth expectations

Snap beats user growth expectations

Snapchat owner's operating loss is shrinking, with major advertisers expected to keep the faith this year.

We must take on Facebook

We must take on Facebook

How to regulate the social media giant is now a defining issue of our times.

Four questions we must answer as the government tries to regulate social media

Four questions we must answer as the government tries to regulate social media

It's not supposed to be an online ads watchdog...

Snapchat will sell ads in other brands' apps

Snapchat will sell ads in other brands' apps

In a challenge to Facebook and Instagram, Snapchat has launched Audience Network amid a swath of ad-friendly tools.

Snapchat base to decline for first time as users defect to Instagram

Snapchat base to decline for first time as users defect to Instagram

Changes to Stories is thought to have contributed to user base fall.

Gen Z turned off by popular trends, chasing 'likes' and owning latest brands

Gen Z turned off by popular trends, chasing 'likes' and owning latest brands

IPA report reveals a healthy disregard for narcissism and consumerism.

Google and Facebook to command nearly 65% of UK online ad market by 2021

Google and Facebook to command nearly 65% of UK online ad market by 2021

Duopoly's inexorable rise continues.

Instagram allows users to buy products without leaving the app

Instagram allows users to buy products without leaving the app

Picture-sharing app will keep 'small cut' of each sale it makes in-app.

Turkey of the Week: Facebook's ad can't rewrite its dark history

Turkey of the Week: Facebook's ad can't rewrite its dark history

Facebook needs to realise that action rather than advertising should be its primary focus, Jeremy Lee says.

Facebook's Steve Hatch on why leaders need to be vulnerable

Facebook's Steve Hatch on why leaders need to be vulnerable

Leaders must be open, show their vulnerability and remove the stigma attached to conditions such as dyslexia, Hatch says.