Social media News, Articles & Analysis

Read the latest Social media News, Articles & Analysis at Campaignlive UK

Articles: 361 Results
Dark analytics: it's legal, but is it ethical?

Dark analytics: it's legal, but is it ethical?

The examination of unstructured data to gain insight into the nuances of people's lives operates at the fringes of privacy

How the world's first Twitter bot helped London's commuters on the go

How the world's first Twitter bot helped London's commuters on the go

In 2015, the Twitter platform changed, with tweets no longer appearing in chronological order. This presented a problem for Transport

Snapchat launches shoppable AR Lenses

Snapchat launches shoppable AR Lenses

Snapchat is now allowing advertisers to add a button to their Lens with which users can open a website, play

Vice dares Facebook users to burst the filter bubble by liking posts they hate

Vice dares Facebook users to burst the filter bubble by liking posts they hate

Vice is encouraging people to consider other worldviews by bursting the bubble of their Facebook news feed and liking posts

YouTube safety and the Logan Paul problem: Brands are facing an age of extremism

YouTube safety and the Logan Paul problem: Brands are facing an age of extremism

The argument that YouTube is not a content creator, simply a platform, does not absolve it of responsibility for its

Snapchat showcases AR experiences in exhibition for Advertising Week Europe

Snapchat showcases AR experiences in exhibition for Advertising Week Europe

Snapchat is creating an exhibition showcasing creative augmented reality experiences during this year's Advertising Week Europe.

Facebook has a 'teen problem' as younger audiences look to Snapchat

Facebook has a 'teen problem' as younger audiences look to Snapchat

Facebook has a "teen problem", digital researchers have warned, as new data shows the social media giant is losing friends

Why the days of the 'format factory' are numbered

Why the days of the 'format factory' are numbered

The proliferation of new formats has been dizzying but what shape will the frenzy take next, asks the founder and

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at

Here's how brands should use Twitter during the Super Bowl

Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of