Social media News, Articles & Analysis

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Articles: 355 Results
Facebook has a 'teen problem' as younger audiences look to Snapchat

Facebook has a 'teen problem' as younger audiences look to Snapchat

Facebook has a "teen problem", digital researchers have warned, as new data shows the social media giant is losing friends

Why the days of the 'format factory' are numbered

Why the days of the 'format factory' are numbered

The proliferation of new formats has been dizzying but what shape will the frenzy take next, asks the founder and

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at

Here's how brands should use Twitter during the Super Bowl

Here's how brands should use Twitter during the Super Bowl

The social media giant has some tips for brands looking to make the most of the platform's biggest day of

Facebook has seen the future of online video, and it is vertical

Facebook has seen the future of online video, and it is vertical

The social media giant enlisted 15 influencers to make short films that push the bounds of the medium.

Former Spotify UK boss joins influencer platform Takumi

Former Spotify UK boss joins influencer platform Takumi

Adam Williams, the former UK sales director and managing director of Spotify, has been appointed by influencer marketing platform Takumi

YouTube creates portrait studio at Sundance Film Festival

YouTube creates portrait studio at Sundance Film Festival

YouTube has partnered with Getty Images to stage an immersive photographic experience at this year's Sundance Film Festival.

The best Twitter brand campaigns of 2017 and why they worked

The best Twitter brand campaigns of 2017 and why they worked

Twitter reveals insights from the best social campaigns in 2017 and finds they included three key components: video, live and

What lies ahead for social media in 2018

What lies ahead for social media in 2018

There will be two major battles fought by social media in 2018, but which side will emerge victorious?

Diageo pulls all ads from Snapchat

Diageo pulls all ads from Snapchat

Drinks giant Diageo has suspended advertising on Snapchat across the world after its use of a Lens was criticised by