Social media News, Articles & Analysis

Charlie’s Bar homemade Christmas ad goes viral (and gets approval from John Lewis)

Spot apparently cost £700 to make.

TikTok trumps Google as a search engine, research finds

Social media platform TikTok has begun to surpass Google with its user search function, according to analysis from search-first creative

Advertisers flee X as Elon Musk announces 'thermonuclear' lawsuit

Musk threatens to sue media watchdog that said ads were being placed alongside antisemitic content.

AI and economic woes stir up uncertainty for more than half of senior marketers

Two-fifths of marketers foresee jobs taken over by AI.

The UK public may be ready for mass social commerce, but are brands?

Social media inspires more purchases than ever before, so how can your brand take advantage?

YouTube blocks Russell Brand from receiving ad income from his channel

Snap appoints BT commercial boss Bridget Lea as UK general manager

Lea has been managing director of commercial at BT for nearly three years.

LinkedIn just pulled our anti-greenwash film. Why?

Glimpse founder James Turner claims LinkedIn pulled his collective's parody film that urges people to stop following influencers who are

'Business as usual': Twitter’s UK sales chief writes letter to adland

Twitter will share finalised new logo and branding in due course.

'An appalling instinct for branding': what does adland think of Twitter's new X-bird logo?

Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and