Soft drinks News, Articles & Analysis

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Quorn ad banned for misleading claims about carbon footprint

Quorn ad banned for misleading claims about carbon footprint

Spot received 32 complaints.

‘Advertising was a canary in the mine’: Keith Weed hails industry’s Covid-19 response

‘Advertising was a canary in the mine’: Keith Weed hails industry’s Covid-19 response

Harriet Kingaby, co-chair of the Conscious Advertising Network, and Chris Kenna, chief executive of Brand Advance, disagreed.

Reimagine the office as much as you like, but don't imagine many people fancying coming back

Reimagine the office as much as you like, but don't imagine many people fancying coming back

The battle between agency 'culture' and business bottom line is already being lost.

Watford grads that launched Guappp agency find placements at Isobel

Watford grads that launched Guappp agency find placements at Isobel

The pair graduated three months ago.

Old enough to know better: confronting adland’s ageism problem

Old enough to know better: confronting adland’s ageism problem

The cleansing of age from agencies isn’t new, but it will gather pace in these straitened times.

Addressable TV ads more memorable, study reveals

Addressable TV ads more memorable, study reveals

However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Nigel Clarkson named global revenue chief at outdoor adtech group Hivestack

Former Oath and Weve executive is tasked with growing business as it tries to expand globally.

Turning Advertising Week into a virtual event creates new possibilities

Turning Advertising Week into a virtual event creates new possibilities

Good news is hard to find during Covid-19, but 'life finds a way', the founder of the ad festival says.

Ocado, Deliveroo and Just Eat deliver the goods in BrandZ UK brands ranking

Ocado, Deliveroo and Just Eat deliver the goods in BrandZ UK brands ranking

Online supermarket and food delivery platforms are the three fastest growers in the Top 75.

UK Advertising Export Group promotes UK work for global brands in new campaign

UK Advertising Export Group promotes UK work for global brands in new campaign

‘Made global’ is led by film from Adam & Eve/DDB and The Mill.