Technology brands News, Articles & Analysis

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Instagram allows users to buy products without leaving the app

Instagram allows users to buy products without leaving the app

Picture-sharing app will keep 'small cut' of each sale it makes in-app.

New Zealand brands pull ads from Facebook and Google after Christchurch attack

New Zealand brands pull ads from Facebook and Google after Christchurch attack

Move comes as two industry associations issue statement condemning social platforms over spread of hate content.

R/GA predicts next generation of AI and brand expression

R/GA predicts next generation of AI and brand expression

The agency discussed technology's role in company innovation at SXSW this week.

Turkey of the Week: Facebook's ad can't rewrite its dark history

Turkey of the Week: Facebook's ad can't rewrite its dark history

Facebook needs to realise that action rather than advertising should be its primary focus, Jeremy Lee says.

Facebook's Steve Hatch on why leaders need to be vulnerable

Facebook's Steve Hatch on why leaders need to be vulnerable

Leaders must be open, show their vulnerability and remove the stigma attached to conditions such as dyslexia, Hatch says.

Twitter reveals 'smart' camera ambitions

Twitter reveals 'smart' camera ambitions

Twitter has spent the past year improving how users can interact with, discover and share more content around big events.

Samsung sets off on Galaxy S10 experience tour

Samsung sets off on Galaxy S10 experience tour

The tour will visit a host of cities across the US.

Accenture Interactive shows off top XR tools brands are already adopting

Accenture Interactive shows off top XR tools brands are already adopting

The company played host to the most technologically thrilling experience at SXSW.

SXSW 2019: Beware of geeks bearing gifts

SXSW 2019: Beware of geeks bearing gifts

This year's festival has shown an uneasy compromise between humans and tech.

How good is a good ad? Cognitive load holds the key

How good is a good ad? Cognitive load holds the key

Effective creative must be divergent, but a low cognitive load helps wedge an ad into a person's consciousness.