Technology brands News, Articles & Analysis

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MediaMath aims to fix media supply chain issues

MediaMath aims to fix media supply chain issues

The programmatic company is teaming up with Rubicon Project and Havas.

Facebook: Partnerships are 'critical' to brand safety

Facebook: Partnerships are 'critical' to brand safety

Tie-up with rival platforms in media alliance is acknowledgement that no one company can solve brand-safety issues alone.

FCB Inferno shortlisted for four Brand Experience & Activation Lions

FCB Inferno shortlisted for four Brand Experience & Activation Lions

McCann London, AMV and Edelman among UK agencies to make shortlist.

Create with Google launches globally at Cannes

Create with Google launches globally at Cannes

Internet giant's creative hub includes two new tools, Audience Connect and YouTube Mockup Tool.

Droga5's Amazon Prime Video work shortlisted 18 times for Film Craft Cannes Lions

Droga5's Amazon Prime Video work shortlisted 18 times for Film Craft Cannes Lions

Adam & Eve/DDB has been shortlisted 12 times in the same category and Karmarama's The British Army campaign leads the

Blu creates vaping nirvana experience

Blu creates vaping nirvana experience

Blutopia activation to "normalise vaping" at UK festivals.

Have CMOs become too much like chief communications officers?

Have CMOs become too much like chief communications officers?

WPP chief thinks role of CMOs is becoming marginalised.

Amazon overtakes Google and Apple as world's most valuable brand

Amazon overtakes Google and Apple as world's most valuable brand

Ecommerce giant has come top for first time in 12 years.

Google CEO on YouTube: 'We aren't quite where we want to be'

Google CEO on YouTube: 'We aren't quite where we want to be'

Sundar Pichai concedes platform needs better frameworks around hate speech.

Uber parts ways with second CMO in 12 months

Uber parts ways with second CMO in 12 months

Rebecca Messina's role will be abolished as part of leadership restructure that follows recent IPO.