Broadband / Telecoms brands News, Articles & Analysis

Read the latest Broadband / Telecoms brands News, Articles & Analysis at Campaignlive UK

Articles: 113 Results
BT signs up as lead partner for all England football teams in £50m deal

BT signs up as lead partner for all England football teams in £50m deal

Five-year agreement covers all 28 national teams.

BT restructures marketing division

BT restructures marketing division

Chief brand and marketing officer for BT Group, Zaid Al-Qassab, will report to Marc Allera, chief executive of consumer unit.

Virgin Media and BBH part ways after seven years

Virgin Media and BBH part ways after seven years

Agency has declined to repitch...

Five agencies make the grade in Telecoms & Technology category at Campaign Big Awards

Five agencies make the grade in Telecoms & Technology category at Campaign Big Awards

Bartle Bogle Hegarty has scored two nominations in the Telecoms & Technology category at the Campaign Bigs, with Abbott Mead

The truth about youth

The truth about youth

'Digital natives' have evolved into 'accessibility natives' who expect to be able to reach what they want, when they want.

O2 sees improved converter rates of up to 123% with Facebook Custom Audience ads

O2 sees improved converter rates of up to 123% with Facebook Custom Audience ads

New research on the effect of Facebook ad spend on sales has shown that O2's converter rates improve by 16%

O2 renews naming rights for The O2 in Greenwich in 10-year deal

O2 renews naming rights for The O2 in Greenwich in 10-year deal

O2 has renewed the naming rights for The O2, the world's most successful entertainment arena, in a ten-year partnership with

Sky revenues boom but rising Premier League costs take toll on profits

Sky revenues boom but rising Premier League costs take toll on profits

Rising sales across all of its European markets led Sky to report revenues up 12% to £6.4bn in the second

BT prepares brand refresh by retiring 'connected world' logo

BT prepares brand refresh by retiring 'connected world' logo

BT is getting ready for a brand shift that will see it change its logo for the first time in

Sky Mobile hands digital and social account to Adam & Eve/DDB

Sky Mobile hands digital and social account to Adam & Eve/DDB

Soon-to-launch Sky Mobile has appointed Adam & Eve/DDB to handle digital and social after a competitive pitch that took place