FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 578 Results
The hard sell: Viagra makes TV debut in campaign from Y&R London

The hard sell: Viagra makes TV debut in campaign from Y&R London

The first ever UK TV ad for erectile dysfunction medicine will be shown on Channel 4 tonight when a new

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi overtakes Coke as world's most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018 Effie Effectiveness Index, replacing last year's

How Burt's Bees aims to get the nation sowing seeds

How Burt's Bees aims to get the nation sowing seeds

Health and beauty brand Burt's Bees is creating a wall of seeds for its relaunched honey bee health campaign, "#BringBackTheBees",

IBM to speak about its Blockchain project with Unilever at Campaign's Breakfast Briefing

IBM to speak about its Blockchain project with Unilever at Campaign's Breakfast Briefing

We are pleased to announce that Campaign's Breakfast Briefing on Blockchain: Myth vs Reality will feature a presentation from IBM

Power 100 2018: How Unilever's Aline Santos transformed seemingly mundane brands with powerful ideas

Power 100 2018: How Unilever's Aline Santos transformed seemingly mundane brands with powerful ideas

'For Aline, everything is personal. She's personally committed to helping make brands, teams and individuals succeed and will do whatever

Pick of the week: Ecover's 'Rubbish cafe' was a meaningful experience

Pick of the week: Ecover's 'Rubbish cafe' was a meaningful experience

Ecover's "Rubbish café" activation, where consumers could pay for a meal with a piece of recyclable plastic, was more than

Unilever's sustainable brands grow almost 50% faster than rest of business

Unilever's sustainable brands grow almost 50% faster than rest of business

Unilever has once again announced an impressive performance from its "sustainable living" brands, a category that has grown from 18

Ecover uses 'Rubbish Cafe' to educate consumers on clean living

Ecover uses 'Rubbish Cafe' to educate consumers on clean living

Ecover, the eco-friendly cleaning brand, created a pop-up café to educate consumers about their use of single-waste plastic.

GSK reviews £1.3bn global media

GSK reviews £1.3bn global media

Pharma giant GlaxoSmithKline has reportedly launched a review of its £1.3bn global media agency arrangements, putting MediaCom and PHD on

Holland & Barrett promotes 'cleaner' beauty range with provocative campaign

Holland & Barrett promotes 'cleaner' beauty range with provocative campaign

Holland & Barrett is aiming for a tenfold increase in sales of its beauty range over the next few years