FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 635 Results
Are big brands really doomed?

Are big brands really doomed?

In a two-part series, The Brandgym's David Taylor discusses the rise of insurgent brands.

Coke + weed + ? = profit

Coke + weed + ? = profit

Coca-Cola may be embracing the whacky tabacky, but cancel that extra-large pizza order - this is about something much smarter

What the @**!!: Nurofen celebrates analgesic power of swearing in new campaign

What the @**!!: Nurofen celebrates analgesic power of swearing in new campaign

TV ad replaces swear words with punctuation marks to promote new plasters.

How Bodyform revolutionised normality

How Bodyform revolutionised normality

This is the story of how we tried to make periods normal. It's also the story of how we had

Old Spice hosts live obstacle course game show controlled by you

Old Spice hosts live obstacle course game show controlled by you

The brand teamed up with Wieden+Kennedy Portland and MediaMonks.

L'Oréal Paris to create floating catwalk for Paris Fashion Week

L'Oréal Paris to create floating catwalk for Paris Fashion Week

L'Oréal Paris is hosting a floating catwalk on the River Seine for Paris Fashion Week featuring products from design houses

Vice taps into brand safety worries with Video Everywhere content guarantee

Vice taps into brand safety worries with Video Everywhere content guarantee

Vice Media has launched an ad product that guarantees brands' video advertising targeting multiple third-party platforms will only appear alongside

Meet the new breed of FMCG brands

Meet the new breed of FMCG brands

Established FMCG brands could wrest the initiative from their start-up competitors by taking them over and then letting them run

Sure partners Reebok for fitness event including boxing and 'sweat-proof' beauty tips

Sure partners Reebok for fitness event including boxing and 'sweat-proof' beauty tips

Sure, the Unilever-owned deodorant brand, is partnering with Reebok to host a fitness activation.

FA signs up Head & Shoulders as its first official haircare partner

FA signs up Head & Shoulders as its first official haircare partner

The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that