FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 725 Results
Lynx applies ASMR twist to body-shaving tutorials

Lynx applies ASMR twist to body-shaving tutorials

Campaign by 72&Sunny Amsterdam seeks to lighten up male grooming marketing.

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Dentsu Aegis sees in-housing opportunity after delivering 'hybrid' P&G model

Company told investors operating margin would be squeezed until 2021.

Ad watchdog bans Rizla poster for suggesting smoking is 'safe'

Ad watchdog bans Rizla poster for suggesting smoking is 'safe'

Cigarette paper brand ads also rapped for appealing to under-18s.

Product of the Year: a nod to the conscious consumer

Product of the Year: a nod to the conscious consumer

In 2019's Product of the Year Awards, celebrating the year's most innovative products, the most sought-after are environmentally sustainable products

The in-housing debate: What Unilever has learned from U-Studio

The in-housing debate: What Unilever has learned from U-Studio

Looking back on our journey with Oliver.

Aussie haircare lends sympathetic ear with loo tour

Aussie haircare lends sympathetic ear with loo tour

Commuters to be offered hairstyling in ladies' loos-themed stand.

Burt's Bees promotes new beauty range with three-week pop-up

Burt's Bees promotes new beauty range with three-week pop-up

Covent Garden store will feature make-up artists and events.

Clinique creates pop-up with skincare quiz

Clinique creates pop-up with skincare quiz

Estée Lauder brand activation will run for 10 days in New York.

Unilever makes Graze its fourth acquisition in three months

Unilever makes Graze its fourth acquisition in three months

Snacks brand picked up for reported £150m.

AnalogFolk handed digital duties on Unilever homecare portfolio

AnalogFolk handed digital duties on Unilever homecare portfolio

Independent shop will handle UK work on brands such as Persil.