FMCG News, Articles & Analysis

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Hotels.com takes Champions League football to the beach

Hotels.com takes Champions League football to the beach

The drive-in screening will feature a pre-match talk by player Yaya Touré

P&G hikes adspend 8% to $7.33bn in first increase for four years

P&G hikes adspend 8% to $7.33bn in first increase for four years

The $575m extra is the first annual boost since 2016.

Virus accelerates need for agencies to change 'at speed of WhatsApp'

Virus accelerates need for agencies to change 'at speed of WhatsApp'

Q2 results show how the crisis has magnified pre-existing trends.

Outdoor campaign asks New Yorkers to ‘Trust Black Women’

Outdoor campaign asks New Yorkers to ‘Trust Black Women’

The New York Women’s Foundation is taking these times of social awareness to remind people to invest in leaders that

How London's retail destinations are enticing shoppers back

How London's retail destinations are enticing shoppers back

Have shopping districts got what it takes to thrive again, post-lockdown?

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

What Netflix, Walmart and L’Oréal tell us about brand success in a post-Covid world

The new edition of the FutureBrand Index offers pointers on the characteristics of successful brands.

Virgin Media’s V Festival becomes an at-home event in ITV partnership

Virgin Media’s V Festival becomes an at-home event in ITV partnership

Olly Murs, Anne Marie and Dizzee Rascal will headline ITV2 show across three nights this August.

It's do-or-die time for account management

It's do-or-die time for account management

With the discipline at a watershed moment, how will its future be defined?

Group M global investment chief Nick Theakstone expected to step down

Group M global investment chief Nick Theakstone expected to step down

Tough negotiator was most important ad buyer in Britain for a decade.

You & Mr Jones acquires influencer platform Collectively

You & Mr Jones acquires influencer platform Collectively

Collectively will join forces with theAmplify, an influencer platform that You & Mr Jones acquired in 2016.