FMCG News, Articles & Analysis

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Articles: 490 Results
Campaign Brand Exchange to make 2018 comeback as Brand Forum

Campaign Brand Exchange to make 2018 comeback as Brand Forum

Campaign is building on the success of this year's Brand Exchange - a two-day event that brought together senior marketers

Elspeth Lynn joins Geometry as creative chief

Elspeth Lynn joins Geometry as creative chief

Former FCB Inferno creative boss Elspeth Lynn is to join Geometry Global UK as executive creative director.

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The "Man Box", or the set of attributes that rigidly defines masculinity, is harmful and an issue Axe/Lynx has decided

Eos Lip Balm "Girls with balls" by TBWA\London

Eos Lip Balm "Girls with balls" by TBWA\London

Eos Lip Balm celebrates the confidence of its consumers with a bold campaign for the UK market launched in time

P&G's Lenor splits with Grey after 50 years and moves to CHI

P&G's Lenor splits with Grey after 50 years and moves to CHI

CHI & Partners has won a place on the Procter & Gamble roster after picking up the pan-European Lenor advertising

Mars CMO Andrew Clarke: 'challenge orthodoxy, do the reverse'

Mars CMO Andrew Clarke: 'challenge orthodoxy, do the reverse'

Mars chief marketing officer Andrew Clarke says that marketers and brands need to fight back against orthodoxy, avoid being over-controlling

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco sales growth outstrips rivals for eighth consecutive month

Tesco grew its sales by 2.7% during the last three months, the strongest performance of the UK's "Big four" supermarkets.

Online beauty retailer Glossier creates London pop-up store

Online beauty retailer Glossier creates London pop-up store

Glossier, the New York-based beauty brand, is the latest in a string of online retailers setting up shop in London.

NME Awards Tour revamps with club nights and more VO5 pop-ups

NME Awards Tour revamps with club nights and more VO5 pop-ups

VO5, the hair-styling brand owned by Unilever, is bringing back its make over pop-ups at the NME Awards Tour which

Birchbox opens first UK standalone pop-up

Birchbox opens first UK standalone pop-up

Birchbox, the beauty box subscription service, is launching its first standalone pop-up store in the UK.