FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 677 Results
Andrex raises awareness of sanitation with pop-up toilet

Andrex raises awareness of sanitation with pop-up toilet

Kimberly-Clark brand is working with WaterAid to educate Londoners about poverty around the world.

Best ads in 50 years: Lynx channelled an innocent past

Best ads in 50 years: Lynx channelled an innocent past

We look back on the best advertising in the past half-century

Tiffany & Co unveils first scented Christmas tree in London

Tiffany & Co unveils first scented Christmas tree in London

The scent is of Tiffany's signature eau de parfum.

Duracell puts global creative account up for review

Duracell puts global creative account up for review

The scope includes all international markets outside of North America.

Bodyform scoops Brave Brand of the Year award

Bodyform scoops Brave Brand of the Year award

The feminine-care brand was the first to depict real period blood in an ad campaign.

Philip Morris exec hits back at 'naive' criticism of quit-smoking campaign

Philip Morris exec hits back at 'naive' criticism of quit-smoking campaign

Tobacco giant is serious about its intention to eradicate cigarettes, Mark MacGregor says.

Boots celebrates mother/daughter relationship for Christmas

Boots celebrates mother/daughter relationship for Christmas

Retailer's festive ad encourages 'unique' gifting.

Cesar builds studio that lets dogs design jumpers for Christmas campaign

Cesar builds studio that lets dogs design jumpers for Christmas campaign

Pet owners can win matching jumpers designed by their furry friends as part of the dog-food brand's latest work.

Best ads in 50 years: Silk Cut showed Paul Arden's genius

Best ads in 50 years: Silk Cut showed Paul Arden's genius

We look back on the best advertising in the past half-century

Facebook signs Coffee & TV as production partner to help brands improve video content

Facebook signs Coffee & TV as production partner to help brands improve video content

The Soho production company will help brands advertising on the social network to produce high-quality content.