FMCG News, Articles & Analysis
Read the latest FMCG News, Articles & Analysis at Campaignlive UK
In a two-part series, The Brandgym's David Taylor discusses the rise of insurgent brands.
Coca-Cola may be embracing the whacky tabacky, but cancel that extra-large pizza order - this is about something much smarter
TV ad replaces swear words with punctuation marks to promote new plasters.
This is the story of how we tried to make periods normal. It's also the story of how we had
The brand teamed up with Wieden+Kennedy Portland and MediaMonks.
L'Oréal Paris is hosting a floating catwalk on the River Seine for Paris Fashion Week featuring products from design houses
Vice Media has launched an ad product that guarantees brands' video advertising targeting multiple third-party platforms will only appear alongside
Established FMCG brands could wrest the initiative from their start-up competitors by taking them over and then letting them run
Sure, the Unilever-owned deodorant brand, is partnering with Reebok to host a fitness activation.
The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that
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