FMCG News, Articles & Analysis
Read the latest FMCG News, Articles & Analysis at Campaignlive UK
L'Oreal Paris is offering people the chance to recreate Paris Fashion Week runway hairstyles.
Procter & Gamble aims to cut another $400m (£286m) in advertising costs by June 2021, chairman and chief executive David
Pink astronauts and a silver space pod made a dramatic impact in an out-of-this-world campaign for BADgal BANG! mascara that
Chief marketing officer Keith Weed used a speech this week to issue a warning to platforms that create division in
Valentine's Day is all about sharing the love, but which brands have successfully shared their messaging on social media? Campaign
Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the
Unilever is threatening to pull ad investment from platforms that "create divisions in society", in what will be seen as
Social video experts at Unruly review "It's a Tide ad" - the Super Bowl ad to rule them all -
Benefit, the cosmetics brand, has created a silver spacecraft pop-up to introduce people to its new mascara.
Unilever has grown its brand and marketing investment against a backdrop of major overall cost savings, chief financial officer Graeme
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