FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 615 Results
Lush encourages Londoners to ditch single-use coffee cups with pop-up

Lush encourages Londoners to ditch single-use coffee cups with pop-up

Lush, the cosmetics retailer, is creating a vegan coffee shop to encourage consumers to carry reusable cups.

Benefit Cosmetics celebrates female accomplishments with large murals

Benefit Cosmetics celebrates female accomplishments with large murals

Benefit Cosmetics is creating murals that celebrate the accomplishments of women, in partnership with artist Alice Skinner.

How Cosmopolitan and Lancôme are helping you find a summer romance

How Cosmopolitan and Lancôme are helping you find a summer romance

Cosmopolitan, the Hearst magazine title, has teamed up with Lancôme to host a match-making event featuring a DJ and some

Movers and shakers: IPG Mediabrands, Facebook, MediaMonks, Advertising Association, Quiet Storm, Organix and more

Movers and shakers: IPG Mediabrands, Facebook, MediaMonks, Advertising Association, Quiet Storm, Organix and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

P&G insists strategy remains correct despite fall in profits

P&G insists strategy remains correct despite fall in profits

Procter & Gamble's chief executive David Taylor re-committed to its strategy of "irresistible superiority", after the FMCG giant announced lukewarm

Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73%

Diageo launches data-responsive outdoor campaign for five brands

Diageo launches data-responsive outdoor campaign for five brands

Diageo has launched a digital out-of-home portfolio campaign for Gordon's, Tanqueray, Captain Morgan, Smirnoff and Smirnoff Cider.

How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery

How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery

The first-aid charity's campaign to encourage parents to learn baby CPR included the creation of a babygrow designed to save

Gaviscon targets young millennials with street food tour

Gaviscon targets young millennials with street food tour

Gaviscon, the heartburn and indigestion brand owned by RB, is touring the UK with a truck serving pH-neutral street food

Stubbly legs and underarms 'make TV debut' for women's shaving challenger brand

Stubbly legs and underarms 'make TV debut' for women's shaving challenger brand

Friction Free Shaving, a British shaving subscription start-up, is claiming to be the first razor brand in the world to