FMCG News, Articles & Analysis

Read the latest FMCG News, Articles & Analysis at Campaignlive UK

Articles: 527 Results
L'Oreal to set up pop-up offering Paris Fashion Week hairstyles

L'Oreal to set up pop-up offering Paris Fashion Week hairstyles

L'Oreal Paris is offering people the chance to recreate Paris Fashion Week runway hairstyles.

P&G will slash agency and production costs by another $400m

P&G will slash agency and production costs by another $400m

Procter & Gamble aims to cut another $400m (£286m) in advertising costs by June 2021, chairman and chief executive David

Why Benefit used pink astronauts and a silver space pod to launch its new mascara

Why Benefit used pink astronauts and a silver space pod to launch its new mascara

Pink astronauts and a silver space pod made a dramatic impact in an out-of-this-world campaign for BADgal BANG! mascara that

Will Google and Facebook take Unilever's threat to pull adspend seriously?

Will Google and Facebook take Unilever's threat to pull adspend seriously?

Chief marketing officer Keith Weed used a speech this week to issue a warning to platforms that create division in

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day: the 10 most shared ads on Facebook

Valentine's Day is all about sharing the love, but which brands have successfully shared their messaging on social media? Campaign

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever's Keith Weed named WFA Global Marketer of the Year

Unilever chief marketing and communications officer Keith Weed has been named the World Federation of Advertisers' Global Marketer of the

Unilever's Keith Weed to put price on trust for tech giants

Unilever's Keith Weed to put price on trust for tech giants

Unilever is threatening to pull ad investment from platforms that "create divisions in society", in what will be seen as

Why Tide's cheeky Super Bowl gambit looks to have paid off

Why Tide's cheeky Super Bowl gambit looks to have paid off

Social video experts at Unruly review "It's a Tide ad" - the Super Bowl ad to rule them all -

Benefit uses silver spacecraft and pink astronauts to launch new mascara

Benefit uses silver spacecraft and pink astronauts to launch new mascara

Benefit, the cosmetics brand, has created a silver spacecraft pop-up to introduce people to its new mascara.

Unilever ups media spend by €250m despite slashing agencies and ad production

Unilever ups media spend by €250m despite slashing agencies and ad production

Unilever has grown its brand and marketing investment against a backdrop of major overall cost savings, chief financial officer Graeme