FMCG News, Articles & Analysis
Read the latest FMCG News, Articles & Analysis at Campaignlive UK
The Body Shop has launched TV ads that will air during ITV's latest Love Island series.
Reckitt is promoting its Vanish brand with a new "Clothes live longer with Vanish" positioning and campaign.
'Carpetphobia' forms basis for cleaning brand's latest campaign.
Hand-wash brand Carex is promoting a sanitiser product with an interactive sampling billboard.
The appointment follows a three-way pitch process and ends MullenLowe's relationship with the retailer.
The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened
Unilever has released a series of online films to promote its support of Pride and the LGBT+ community.
Fragrance and lifestyle brand Earl of East is promoting a range of candles inspired by refugees' memories of home via
Dettol has launched a brand campaign as the world prepares to step into a post-lockdown society.
IPG’s Elephant advocates for female sexual wellness in a playful outdoor campaign.
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