Advertising News, Articles & Analysis

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Oldies but goodies: why advertising isn't just a young person's game

Oldies but goodies: why advertising isn't just a young person's game

Adland may be trying to improve the diversity of its workforce but employers are still overlooking a crucial section of

Listen to your idea rather than the feedback

Listen to your idea rather than the feedback

Don't over-complicate your creative vision by taking on board too many suggestions from consumers, clients and colleagues. Keep the idea

Change happens in the mainstream

Change happens in the mainstream

Cindy Gallop recently declared that our industry is looking for creativity in all the wrong places, and perhaps we are

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

Heinz takes the gloves off in mayo battle with Unilever's Hellmann's

Heinz is making a direct comparison with arch-rival Hellmann's in a new outdoor and print campaign for Seriously Good Mayonnaise.

Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA's Leila Siddiqi

Macaroon ice-cream sandwiches, the Orient Express and other one-word answers with the IPA's Leila Siddiqi

Leila Siddiqi, head of diversity at the IPA and a judge of Transport for London's newly announced diversity ad competition,

Campaign's Best Places to Work 2019 open for entries

Campaign's Best Places to Work 2019 open for entries

The industry's leading brands, agencies and media companies are being invited to enter Campaign's second annual Best Places to Work

Publicis.Sapient's Sturgeon departs agency scene with doubts about current model

Publicis.Sapient's Sturgeon departs agency scene with doubts about current model

Ewen Sturgeon has resigned as chief operating officer at Publicis.Sapient International in order to pursue opportunities outside the marketing industry

Four ways to boost advertising effectiveness

Four ways to boost advertising effectiveness

There are as many paths to advertising effectiveness as there are advertisers, but the most effective campaigns are fuelled by

Why it's time to BackHer

Why it's time to BackHer

Diversifying your creative department has never been easier if you access the biggest untapped pool of creative talent - women

Bayer awards global Companion Animal account to Proximity and BBDO

Bayer awards global Companion Animal account to Proximity and BBDO

The agencies will fuse to provide all of brand's creative work.