Advertising News, Articles & Analysis
Read the latest Advertising News, Articles & Analysis at Campaignlive UK
Fever-Tree is to take over as title sponsor of The Queen's Club tennis tournament, ending insurer Aegon's nine-year tenure.
Diageo's rum brand has roped in grime star Lady Leshurr in the latest bid by an alcohol brand to make
Disney is supporting FA Girls' Football Week, from 23 to 29 April, which aims to encourage girls to get involved
Key takeaways from Campaign's first sports marketing conference included the need for brands to transcending the two-dimensional 'guys in ties'
Interpublic Group chairman and chief executive told Advertising Week Europe how he managed to turn an "all white, all male"
Nike has pulled its "Nothing beats a Londoner" ads from YouTube as the sports brand is understood to be facing
With legislator out for blood, gambling brands must learn to embrace creative innovation or see their businesses suffer, writes Above
Pelvic floor big data. Words I never thought I'd hear, yet alone write, says the Futuremade founder.
Esports audiences are growing prodigiously, increasing the lure of sponsorship opportunities to a range of brands beyond the tech sector.
Tatiana Jouanneau remained at the marketing helm of Duracell either side of the brand's exit from Procter & Gamble in
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