Ambient Advertising News, Articles & Analysis

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Media Spotlight: Initiative ran a campaign with Lego to inspire calm and joyful moments with the coloured blocks

Media Spotlight: ‘Lego's joyful focus’

In this instalment of Media Spotlight, our new feature that showcases the best media thinking, we hear from Initiative about

Meta and Alte Nationalgalerie Berlin "Magical reflections" by Makemepulse

Meta and Alte Nationalgalerie Berlin have collaborated to create a VR/XR experience that connects visual and virtual arts.

Observatoire des Inégalités "Monopoly of inequalities" by Herezie

France's Observatoire des Inégalités has launched a campaign tie-in with board game Monopoly to raise awareness among young people of

Arsenal FC and Adidas "No more red" by Iris London

, Iris London for Adidas

In a joint campaign with Adidas, Arsenal is removing the red from its strip for its FA Cup game on

Grenfell United "#DemandCharges" by Who Wot Why

Grenfell United has marked the four-and-a-half-year anniversary of the 14 June 2017 tower-block fire with a campaign by Who Wot

This "This found a lovely village called Quorn" (in-house)

Plant-based meat alternative brand This has sponsored an English town called Quorn as part of an in-house promotional stunt.

Branston Pickle "Pickle post" by W Communications

Branston Pickle has launched an immersive experience in London, enabling people to post a jar of the foodstuff to loved

Otrivin "Air Bubble (COP26)" by Saatchi & Saatchi

Nasal-spray brand Otrivin is raising awareness of the health impact of air pollution by bringing an "air-purifying playground" to COP26.

Burger King "The Fall collection" by BBH

, BBH for Burger King

Burger King has launched branded apparel as part of a campaign by BBH to promote its Gourmet Kings range.

Samsung "Enter Fun Mode" by Wieden & Kennedy Amsterdam

, Wieden & Kennedy Amsterdam for Samsung

Samsung is promoting the Fun Mode feature on its Galaxy A series devices in a global digital campaign by Wieden