Cinema Advertising News, Articles & Analysis

Read the latest Cinema Advertising News, Articles & Analysis at Campaignlive UK

Articles: 605 Results
British Army "A soldier is a soldier" by Karmarama

British Army "A soldier is a soldier" by Karmarama

, Karmarama for Army

The British Army is launching its latest recruitment drive today (23 July).

Cinema is back with a vengeance – box office numbers are a good omen for recovery

Cinema is back with a vengeance – box office numbers are a good omen for recovery

After a year of on-off isolation, people are immersing themselves in shared experiences once again, the boss of Britain's biggest

UK ad industry joins forces to support the return of cinema

UK ad industry joins forces to support the return of cinema

The contra deal is designed to help a sector hit particularly hard by lockdown.

Time for media's squeezed middle to take action

Time for media's squeezed middle to take action

Smaller advertisers, that are most at risk from being disadvantaged by the agency-led buying system, should wise up.

Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming

Pearl & Dean's Kathryn Jacob: cinema can still thrive despite rush to streaming

CEO of cinema ad sales house is bullish about industry's prospects as society emerges from the pandemic.

Educating ourselves at the movies: Cinema can improve diversity and inclusivity

Educating ourselves at the movies: Cinema can improve diversity and inclusivity

Rival ad sales chiefs on importance of Black History Month.

DCM launches #BestSeatinMedia competition

DCM launches #BestSeatinMedia competition

The contest is run in partnership with Twitter and Ocean Outdoor

The return to cinema: why the best seat in media will get better

The return to cinema: why the best seat in media will get better

After the Covid-19 shutdown, the 'new', safety-first movie-going experience can be better for advertisers, Karen Stacey argues.

Bupa aims to challenge 'normal' in mental-health campaign

Bupa aims to challenge 'normal' in mental-health campaign

It is first ad by MullenLowe London...

Visa "One moment can change the game" by Saatchi & Saatchi London

Visa "One moment can change the game" by Saatchi & Saatchi London

, Saatchi & Saatchi London for Visa

The extraordinary stories behind some of the planet's leading female football players are on show in Visa's global campaign for