Cinema Advertising News, Articles & Analysis

Read the latest Cinema Advertising News, Articles & Analysis at Campaignlive UK

Articles: 642 Results
Digital cinema awards logo for 2022
August 05, 2022

Nominees revealed for 2022 Digital Cinema Media Awards

Expert panel to decide winners ahead of next month’s ceremony

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'
July 19, 2022 by Arvind Hickman

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

Italy defender Giorgio Chiellini looks dejected after a shock World Cup qualifier defeat against North Macedonia. Italy's adland feels his pain, according to Dentsu research. Photo: Getty Images
July 13, 2022 by Arvind Hickman

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights

An image of a full cinema with people watching a 270-degree screen.
June 17, 2022 by Arvind Hickman

Media Spotlight: How Spark Foundry used the power of audio and social to relaunch cinema

Cineworld Day – on a relatively modest media budget – helped reinvigorate interest in the big screen.

DCM awards now open
May 24, 2022 by Suzanne Bidlake

Digital Cinema Media Awards are back and open for entries

A talent award – "Best contribution to cinema" – is new for this year

A scene from Spider-Man: No Way Home in which Spiderman has four spider legs coming our of his back
March 25, 2022 by Arvind Hickman

Batman, Spiderman power cinema ad sales to above pre-pandemic levels

A strong Q1 and mouthwatering 2022 movie slate has left cinema ad chiefs bullish, with one channelling the spirit of

March 17, 2022 by Stephen O'Neill and Duncan Naylor

And the Oscar goes to... a review of the film posters

Stephen O'Neill and Duncan Naylor, senior creatives at London-based agency AML Group, assess the highs (and lows) of the posters

Formula E "No turning back" by Uncommon Creative Studio

January 24, 2022

Motorsport brand Formula E has launched a TV, cinema and digital campaign created by Uncommon Creative Studio.

AstraZeneca "The big sneeze" by 21Grams

January 20, 2022

21Grams, part of Real Chemistry, has created an immersive cinema, outdoor and digital campaign for AstraZeneca.

Home Office "Be the difference" by FCB Inferno

January 14, 2022

, FCB Inferno for Home Office

The government has rolled out a fresh recruitment drive for the police, with a campaign created by FCB Inferno.