Cinema Advertising News, Articles & Analysis
Read the latest Cinema Advertising News, Articles & Analysis at Campaignlive UK
Nominees revealed for 2022 Digital Cinema Media Awards
Expert panel to decide winners ahead of next month’s ceremony
Group M launches global framework to reduce carbon footprint of media
Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to
Italy’s World Cup qualification failure sparks adspend nosedive
The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights
Media Spotlight: How Spark Foundry used the power of audio and social to relaunch cinema
Cineworld Day – on a relatively modest media budget – helped reinvigorate interest in the big screen.
Digital Cinema Media Awards are back and open for entries
A talent award – "Best contribution to cinema" – is new for this year
Batman, Spiderman power cinema ad sales to above pre-pandemic levels
A strong Q1 and mouthwatering 2022 movie slate has left cinema ad chiefs bullish, with one channelling the spirit of
And the Oscar goes to... a review of the film posters
Stephen O'Neill and Duncan Naylor, senior creatives at London-based agency AML Group, assess the highs (and lows) of the posters
Formula E "No turning back" by Uncommon Creative Studio
Motorsport brand Formula E has launched a TV, cinema and digital campaign created by Uncommon Creative Studio.
AstraZeneca "The big sneeze" by 21Grams
21Grams, part of Real Chemistry, has created an immersive cinema, outdoor and digital campaign for AstraZeneca.
Home Office "Be the difference" by FCB Inferno
The government has rolled out a fresh recruitment drive for the police, with a campaign created by FCB Inferno.
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