Creative Advertising News, Articles & Analysis

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Squid Games The Challenge poster

Netflix brings Squid Game to life with pop-up experience

The pop-ups in London and Manchester mark the first work for Netflix by TheOr London.

Image of a young creative with a skateboard under their desk

Diary of a Young Creative: drinking with the Marcel Proust Collective and skateboarding in the office

A copywriter at Marcel Worldwide in Paris shares his diary outlining a typical working week, covering everything from true crime

A woman with her mouth open to several slices of Marmite-covered toast

Marmite invites Gen Z to try the 'Marma Sutra' in innuendo-laden experience

Activation was created by W Communications.

Image of a pile of folded newspapers

Read all about it: local news should be the first place to look for real-life stories

From broken-down ferries to a coyote helping a badger cross the road, small local stories are a rich source of

Big awards logo

Campaign Big Awards: first set of shortlists announced

The remaining shortlists will follow on 20 September.

Screenshot of "Sky Broadband sweat room" activation

Sky Broadband pits gamers against each other inside giant 'hotbox'

The campaign is McCann London’s first work for Sky following its pitch win in April.

Graphic of Degen Distillery's vodka "721"

BrewDog partners tech distillery to produce ‘crowd-created’ spirits brand

A community based around Degen Distillery will produce branding for the product.

Pictured: Tom Sneddon, Katy Sumption and Raf McDonnell

Atomic buys talent shop to launch social offering

Move follows acquisition of Talent & Brands influencer business.

Screenshot for Aviva's puzzle campaign, featuring the official Aviva logo on an in-game screen

Aviva and ITV team up to help solve the nation’s financial puzzles

Campaign was co-produced by ITV Creative and Publicis Media.

Promotional graphic for Chupa Chups' latest Roblox game 'Skate & Create'

Chupa Chups targets Gen Z with Roblox in-game skating experience

Activation is first of its kind for Wavemaker.