Creative Advertising News, Articles & Analysis

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We're about innovation without chaos: Mars global marketing head

We're about innovation without chaos: Mars global marketing head

Andrew Clarke explains why continuing to try new things is critical for one of the world's largest advertisers.

Directing powerhouse Traktor on how to tickle the timeless funny bone

Directing powerhouse Traktor on how to tickle the timeless funny bone

After signing to Stink and scooping up the biggest industry awards this year, filmmaking collective Traktor tells Brittaney Kiefer how

Actress Maisie Williams' new social media app could help agencies find creative talent

Actress Maisie Williams' new social media app could help agencies find creative talent

Game of Thrones star Maisie Williams has launched a social media app to help people break into the creative industries.

The truth about being made redundant as a female creative in your fifties

The truth about being made redundant as a female creative in your fifties

Older women in adland, with their wealth of talent and experience, are a valuable commodity that agencies overlook at their

Meet the next leaders of British commercial creativity who are making culture

Meet the next leaders of British commercial creativity who are making culture

They pen novels, do stand-up, write screenplays. They are the dreamers, the hustlers, the new blood reviving Britain's advertising scene.

Anomaly's Carl Johnson: 'Most agencies are fucked up by fear and ego and greed'

Anomaly's Carl Johnson: 'Most agencies are fucked up by fear and ego and greed'

Carl Johnson, co-founder and global chief executive of Anomaly, reckons that values are the "secret sauce" to a successful agency

The man behind 'Meet Graham' on his hopes for Cannes Lions 2018

The man behind 'Meet Graham' on his hopes for Cannes Lions 2018

James McGrath, creative chairman of Clemenger BBDO, is hoping for a return to extraordinary thinking from and for brands.

Open University reviews £17m marcoms and media accounts

Open University reviews £17m marcoms and media accounts

The Open University (OU) is seeking agency support for its consumer-facing marketing accounts - encompassing PR, social media, creative and

Let's leave it to the droids to do the optimising. We'll do the dreaming

Let's leave it to the droids to do the optimising. We'll do the dreaming

Science fiction films and TV shows like Westworld have provoked a debate on the dangers of AI, but it poses

'There's got to be something more I can do': one creative's path from adland to an 'impossible' brand

'There's got to be something more I can do': one creative's path from adland to an 'impossible' brand

Sasha Markova left adland in search of a new creative outlet and discovered an 'impossible' plant-based food company. Now she