Creative Advertising News, Articles & Analysis

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Ian Heartfield and Franki Goodwin review recent ads

Ian Heartfield and Franki Goodwin review recent ads

Creative chiefs review the latest ads.

Quiet Storm employs 18-year-old star behind first Create Not Hate films

Quiet Storm employs 18-year-old star behind first Create Not Hate films

Agency hopes 18-year-old Emmanuel Areoye will bring in fresh thinking

Lucozade targets 97% of population with A&E/DDB £10m ad blitz

Lucozade targets 97% of population with A&E/DDB £10m ad blitz

The first execution of its new "It's on" creative platform.

Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’

Ad of the week: MTN DEW Zero Sugar’s ‘Rule #4: Must be refreshing after midnight’

Zach Galligan joined his Mogwai buddy, Gizmo, for a mini ‘Gremlins’ reunion.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

K-Y wants you to ‘choose pleasure’ this Valentine’s Day

K-Y wants you to ‘choose pleasure’ this Valentine’s Day

The sensual new campaign by Elephant aims to break free of romantic clichés.

Brands take the Super Bowl’s second biggest stage: social media

Brands take the Super Bowl’s second biggest stage: social media

Brands are seizing on the Super Bowl buzz on social media platforms.

Campaign podcast: Becoming creative 'factories' and ditching line managers

Campaign podcast: Becoming creative 'factories' and ditching line managers

Rob Pierre, founder and CEO of Jellyfish, talks about trying to expand his digital marketing business during a pandemic and

Stella Artois returns to the Super Bowl with “Heartbeat Billionaire”

Stella Artois returns to the Super Bowl with “Heartbeat Billionaire”

The beer brand’s spot, by Mother in London, includes an appearance by Lenny Kravitz

Pinterest introduces Story Pins on the homepage in influencer push

Pinterest introduces Story Pins on the homepage in influencer push

The platform is expanding on its Stories feature with a carousel on top of the home feed.