Creative Advertising News, Articles & Analysis

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Articles: 3839 Results
Image of Rik Moore

How Burger King and Stevenage FC teamed up to create a ‘worldie’ shared media partnership

When the global fast food giant partnered the unfashionable lower-league football club, it became a FIFA video game sensation.

Text saying McCabe on Advertising with a photo of Maisie McCabe

AITA if I want to WFH?

There isn't a simple solution to the complexities of hybrid working in creative businesses.

Image of Al Mackie

Want to make a connection? Go for a spin

It started off as a way to make ends meet in between agency gigs, but then became a great way

Still from Channel 4 Married at First Sight ad

Channel 4's fast-paced Married at First Sight trailer highlights 'ridiculous' show

The campaign breaks tonight (1 August) and further activity is yet to be revealed.

Image of Luke Southern

PlayStation’s 'Double life' showed that gaming isn’t just a boys’ club

An ad that didn't even feature the product but managed to capture the essence of why so many people pick

Daryl Lee and Eileen Kiernan

IPG's global media agency boss to take the helm of McCann Worldgroup

Daryl Lee, who replaces outgoing CEO Bill Kolb, will be succeeded by UM leader Eileen Kiernan.

Cadbury crumpled ad

Cadbury's glitchy outdoor ads aim to create mystery over limited-edition bars

Campaign has been created by VCCP London.

Image of Greg McAlinden

How a digital billboard created magic out of data

At a time of cancelled flights and sky-high prices, a little reminder of the joys of travel.

A Meta cold storage facility

Mindshare launches measurement tool for creative

The agency worked with Meta to develop a tool that assesses the impact of good creative.

Renee Zhan "Soft Animals"

UK talent dazzles in Saatchi & Saatchi’s New Creators Showcase

Over its 32-year history, the agency's showcase has scouted up-and-coming creators from around the world but this year its focus