Media buying News, Articles & Analysis
Read the latest Media buying News, Articles & Analysis at Campaignlive UK
Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and
The Open University (OU) is seeking agency support for its consumer-facing marketing accounts - encompassing PR, social media, creative and
HSBC is to review its estimated $400m (£286m) global media planning and buying account.
Anthony Abouzeid, client account director at Manning Gottlieb OMD and Media Week's 2017 Faces to Watch alumnus, shares his lessons
Cecilia Nwamaraihe, social account manager at Manning Gottlieb OMD and Media Week 30 under 30 2017 alumna, shares her lessons
Leaders from MediaCom, the7stars, Goodstuff and PHD were among those recognised as the top media suits this year.
Media planners from PHD, MediaCom, Manning Gottlieb OMD and Goodstuff topped this year's rankings.
The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But
Blackwood Seven, the artificial intelligence media agency, is to shut its London office just months after hiring its first UK
Media buyers from Group M, OPera Media, Publicis Media Exchange and more top this year's rankings.
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