Media buying News, Articles & Analysis

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Oreos surround a blue Mondelez sign. Photo: Getty Images

Cadbury and Oreo owner splits $1.6bn global media account

WPP's Wavemker and VaynerMedia were also handed pieces of the confectionery business.

A black and white photo of Cormac Loughran

Mindshare boosts EMEA leadership with chief growth officer hire

WPP agency has also recruited a new EMEA HR chief.

A Tesco supermarket shopfront. Getty Images

Agencies on alert as Tesco goes shopping for media account

WPP’s MediaCom has handled the UK’s largest supermarket since 2015.

Daryl Lee and Eileen Kiernan

IPG's global media agency boss to take the helm of McCann Worldgroup

Daryl Lee, who replaces outgoing CEO Bill Kolb, will be succeeded by UM leader Eileen Kiernan.

Max Fosh and Olly Murs stand in front of a red Toyota Yaris

Media spotlight: YouTuber Max Fosh takes celebs on Fantasy Road Trips in a Toyota Yaris

LadBible and MSix & Partners created a campaign to make the new Yaris appeal to millennials.

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

A Financial Times billboard with an image of a bushfire and the words "To This New World" and "A return to life as it was would be devastating for our climate"

The Financial Times expands media remit with Essence

Publisher has worked with agency since 2013.

Italy defender Giorgio Chiellini looks dejected after a shock World Cup qualifier defeat against North Macedonia. Italy's adland feels his pain, according to Dentsu research. Photo: Getty Images

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights

A monkey puppet holding up a cup PG Tips tea

Ekaterra chooses PHD as its cup of tea

The Omnicom Media Group agency won a global media review called due to a change in ownership.

Three models wear Burberry clothes in a gravity-defying pose in its Open Spaces TV ad

Burberry restarts global media review after two-year pause during the pandemic

Four agency groups are in the running, including the incumbent Dentsu.