Media buying News, Articles & Analysis

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Articles: 2011 Results
Why agencies should invest today for essential long-term gains

Why agencies should invest today for essential long-term gains

Cecilia Nwamaraihe, social account manager at Manning Gottlieb OMD and Media Week 30 under 30 2017 alumnus, shares her lessons

Top 10 media suits of 2017

Top 10 media suits of 2017

Leaders from MediaCom, the7stars, Goodstuff and PHD were among those recognised as the top media suits this year.

Top 10 media planners of 2017

Top 10 media planners of 2017

Media planners from PHD, MediaCom, Manning Gottlieb OMD and Goodstuff topped this year's rankings.

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But

Blackwood Seven shuts UK office only months after opening

Blackwood Seven shuts UK office only months after opening

Blackwood Seven, the artificial intelligence media agency, is to shut its London office just months after hiring its first UK

Top 10 media buyers of 2017

Top 10 media buyers of 2017

Media buyers from Group M, OPera Media, Publicis Media Exchange and more top this year's rankings.

Media Network of the Year 2017: MediaCom

Media Network of the Year 2017: MediaCom

Having endured a tricky time in 2016, this year MediaCom proved its mettle with a hard-won revival.

Lego awards global media to Initiative

Lego awards global media to Initiative

Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business.

Formula One seeks first global media agency

Formula One seeks first global media agency

Formula One is looking to appoint its first dedicated global media agency in a bid to grow the sport and

Advertisers hit reset button

Advertisers hit reset button

The onus is on advertisers to demand changes to the media supply chain, and at last they are taking the