Media buying News, Articles & Analysis

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Articles: 2002 Results
Advertisers hit reset button

Advertisers hit reset button

The onus is on advertisers to demand changes to the media supply chain, and at last they are taking the

Media agencies and the death of the golden goose

Media agencies and the death of the golden goose

An anonymous former leader of a UK media agency says the time of plenty is over. Here's how it happened.

Where next for media agencies amid a leadership exodus?

Where next for media agencies amid a leadership exodus?

The recent raft of job moves and departures across the big media agency groups is a sign of further upheaval

What next for independent media agencies?

What next for independent media agencies?

Goodstuff's co-founder shares four ideas for helping independent media agencies compete with the big buying groups.

BT moves £160m media account to Essence

BT moves £160m media account to Essence

BT has agreed to move its estimated £160m media planning and buying account from Maxus to WPP's sister agency Essence.

Amazon keeps faith with Initiative for global media

Amazon keeps faith with Initiative for global media

Amazon has reappointed Initiative to handle its global media account.

McDonald's kicks off global media review

McDonald's kicks off global media review

McDonald's has begun reviewing its global media account, putting 14-year incumbent OMD on alert.

Initiative poaches Mindshare strategy chief Jed Hallam

Initiative poaches Mindshare strategy chief Jed Hallam

Initiative UK has appointed Mindshare head of strategy Jed Hallam as chief strategy officer as the media agency aims to

Marriott launches global media review

Marriott launches global media review

Marriott, the hotel operator, is reviewing its global media planning and buying account, putting MEC on alert.

The media agency exodus and an absence of industry leadership

The media agency exodus and an absence of industry leadership

It is more than just a coincidence that a series of media agency leaders have departed in seven days, writes