Media buying News, Articles & Analysis

Read the latest Media buying News, Articles & Analysis at Campaignlive UK

Articles: 2015 Results
Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and

Open University reviews £17m marcoms and media accounts

Open University reviews £17m marcoms and media accounts

The Open University (OU) is seeking agency support for its consumer-facing marketing accounts - encompassing PR, social media, creative and

HSBC launches $400m global media review

HSBC launches $400m global media review

HSBC is to review its estimated $400m (£286m) global media planning and buying account.

Who actually remembers ads for their data implementation strategy?

Who actually remembers ads for their data implementation strategy?

Anthony Abouzeid, client account director at Manning Gottlieb OMD and Media Week's 2017 Faces to Watch alumnus, shares his lessons

Why agencies should invest today for essential long-term gains

Why agencies should invest today for essential long-term gains

Cecilia Nwamaraihe, social account manager at Manning Gottlieb OMD and Media Week 30 under 30 2017 alumna, shares her lessons

Top 10 media suits of 2017

Top 10 media suits of 2017

Leaders from MediaCom, the7stars, Goodstuff and PHD were among those recognised as the top media suits this year.

Top 10 media planners of 2017

Top 10 media planners of 2017

Media planners from PHD, MediaCom, Manning Gottlieb OMD and Goodstuff topped this year's rankings.

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

Nick Emery on Mindshare at 20: Media agencies need punk spirit, not navel-gazing

The agency model is in flux, clients want to handle media differently, and WPP is lagging behind new rivals. But

Blackwood Seven shuts UK office only months after opening

Blackwood Seven shuts UK office only months after opening

Blackwood Seven, the artificial intelligence media agency, is to shut its London office just months after hiring its first UK

Top 10 media buyers of 2017

Top 10 media buyers of 2017

Media buyers from Group M, OPera Media, Publicis Media Exchange and more top this year's rankings.