Media buying News, Articles & Analysis

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Chanel invites agencies to pitch in global media beauty parade

Chanel invites agencies to pitch in global media beauty parade

WPP created a specialist shop for the client in 2013.

Cinema is back with a vengeance – box office numbers are a good omen for recovery

Cinema is back with a vengeance – box office numbers are a good omen for recovery

After a year of on-off isolation, people are immersing themselves in shared experiences once again, the boss of Britain's biggest

Campaign Publishing Awards 2021 deadline looms

Campaign Publishing Awards 2021 deadline looms

Winners will be announced at a virtual ceremony on 11 and 12 May.

TSB looks to prove VOD attribution in C4 deal

TSB looks to prove VOD attribution in C4 deal

Bank will be able to attribute account openings to ads on C4's streaming service.

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Amazon, Google and Netflix slashed a collective $1bn in ad spend last year

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Ex-Primesight bosses return to media

Ex-Primesight bosses return to media

Naren Patel and Matt Teeman have launched GeoProve with Blis as a launch client.

Wavemaker lifts veil on AI media planner Maximize

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise

Nestlé puts £63m UK media into review

Nestlé puts £63m UK media into review

Zenith, the seven-year incumbent, is defending.

Havas UK retires Arena Media brand and launches Entertainment

Havas UK retires Arena Media brand and launches Entertainment

Havas Media is now the group's sole UK media planning and buying agency and one of three core offers alongside

Deadline approaches for Campaign Media Awards

Deadline approaches for Campaign Media Awards

The judging process takes place in March.