Media buying News, Articles & Analysis

Read the latest Media buying News, Articles & Analysis at Campaignlive UK

Articles: 2021 Results
Nestle, McDonald's and Virgin Media enter blockchain media pilot

Nestle, McDonald's and Virgin Media enter blockchain media pilot

Jicwebs pilot will evaluate how blockchain can tackle trust problems facing online ads industry.

Sky Media launches self-serve media planning for addressable TV

Sky Media launches self-serve media planning for addressable TV

Sky Analytics is launching on AdSmart and On Demand.

Croud leans in to in-housing trend with client helper Serpico

Croud leans in to in-housing trend with client helper Serpico

Agency has invested £2m in platform.

Media Agency of the Year 2018: Manning Gottlieb OMD

Media Agency of the Year 2018: Manning Gottlieb OMD

Scooping the government's £150m media buying account was the highlight in a "blinder of a year".

MC&C hires Havas Media's Rik Moore following management reshuffle

MC&C hires Havas Media's Rik Moore following management reshuffle

Moore will report to chief strategy officer Genevieve Tompkins.

Red Bull hires Mindshare for UK media

Red Bull hires Mindshare for UK media

Brand previously worked with AMS Media.

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and

Open University reviews £17m marcoms and media accounts

Open University reviews £17m marcoms and media accounts

The Open University (OU) is seeking agency support for its consumer-facing marketing accounts - encompassing PR, social media, creative and

HSBC launches $400m global media review

HSBC launches $400m global media review

HSBC is to review its estimated $400m (£286m) global media planning and buying account.

Who actually remembers ads for their data implementation strategy?

Who actually remembers ads for their data implementation strategy?

Anthony Abouzeid, client account director at Manning Gottlieb OMD and Media Week's 2017 Faces to Watch alumnus, shares his lessons