New campaign News, Articles & Analysis

Read the latest New campaign News, Articles & Analysis at Campaignlive UK

Articles: 59 Results
Rightmove shifts marketing strategy in new ad campaign

Rightmove shifts marketing strategy in new ad campaign

Rightmove, the property site, has shifted its marketing strategy to encourage people to find a new home when life moves

Pampers pays tribute to midwives in Christmas spot

Pampers pays tribute to midwives in Christmas spot

Procter & Gamble's Pampers is celebrating the role played by midwives in a new ad from Saatchi & Saatchi that

Comedian Romesh Ranganathan rescues befuddled tweeters in Twitter's new ad campaign

Comedian Romesh Ranganathan rescues befuddled tweeters in Twitter's new ad campaign

Twitter has launched a brand campaign that features UK comedian Romesh Ranganathan helping stressed new users figure out the social

Mr Sheen returns to TV in live action reboot

Mr Sheen returns to TV in live action reboot

Mr Sheen, the eponymous mascot of the RB-owned cleaning product, is following in the footsteps of Iron Man and Captain

Benetton's controversial photographer Toscani is back with new ad campaign

Benetton's controversial photographer Toscani is back with new ad campaign

Oliviero Toscani, the photographer behind some of Benetton's most controversial advertising, has returned for the fashion brand's new global campaign

Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

Samsung to show unbroken three-minute shot of a washing machine cycle during Gogglebox

Samsung will make history on Friday night with what it claims is the longest single-shot TV ad ever screened in

The bears are back in town: Heathrow's endearing teddies return in second Christmas campaign

The bears are back in town: Heathrow's endearing teddies return in second Christmas campaign

Heathrow has brought back its teddy bear characters, Doris and Edward Bair, for a second Christmas campaign created by Havas

Sky Bet launches 'responsible gambling' as key message of its latest ad

Sky Bet launches 'responsible gambling' as key message of its latest ad

Sky Bet is claiming a gambling industry first with an ad dedicated to promoting responsible gambling.

McDonald's gets #ReindeerReady with social Christmas campaign

McDonald's gets #ReindeerReady with social Christmas campaign

McDonald's has launched its Christmas campaign, which includes a film about a girl saving a carrot for Santa's reindeer, as

Sainsbury's ditches the Christmas blockbuster with sing-along ad starring real people

Sainsbury's ditches the Christmas blockbuster with sing-along ad starring real people

Sainsbury's has put real people and employees at the heart of its Christmas ad campaign, marking a new creative direction