Online Display Advertising News, Articles & Analysis

Read the latest Online Display Advertising News, Articles & Analysis at Campaignlive UK

Articles: 1585 Results
Photo Mark Lund

What does the Online Advertising Taskforce action plan mean for advertisers?

Trade bodies have urged advertisers and brands to get involved to ensure any plans, and potential regulation, is well-informed.

Angel Christmas lights on London's Oxford Street.

Record season of adspend predicted for Christmas 2023

AA/WARC expect a 4.8% rise on 2022.

Digital billboard Outernet's Now Building at Tottenham Court Road

Evening Standard and Outernet London launch £1m ad-space prize celebrating London’s diversity

The winner's campaign will run across outdoor and print for a four-week period in 2024.

A cartoon hand holding a smartphone, surrounded by iconography symbolising email, the cloud, data and text

IAB UK: Digital ad industry contributes £129bn to UK economy

Report combined economic modelling, data analysis and consumer research.

Imogen Fox headshot

Imogen Fox: 'Permacrisis' leaves people seeking joy in small things

This matters to brands because it translates into a really clear business opportunity: you can make people’s lives better every

On the left, a Labour ad that implies Rishi Sunak is soft on child sex abusers and, right, a lady presents as part of a pitch

Campaign podcast: Pitching in the current climate | Will Labour's attack ads work?

What are clients looking for from agency partners during an economic downturn and has the Pitch Positive Pledge made a

The controversial Labour social media ad

Labour attack ads: Keir Starmer’s focus on negativity shows ‘gloves are off’

Communications experts are surprised, but not alarmed, by a Labour attack ad that implies Rishi Sunak is soft on child

Google's head office in Ireland. Getty Images

Google sued for £3.4bn over lost publisher ad revenues

It is the second claim filed on behalf of UK publishers in six months.

A white and black PinkNews logo on a pink background

PinkNews joins digital ad platform Ozone

The LGBTQ+ publisher joins Mail Metro Media and Asian Media Group as recent additions.

Metro's new-look front page and Guilty Pleasures section

Mail Metro Media revamps design and sales offering

The newsbrand has installed a dedicated sales team to sell across its range of digital and print products.