Online Display Advertising News, Articles & Analysis
Read the latest Online Display Advertising News, Articles & Analysis at Campaignlive UK
Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because
IAB's inaugural Trust Forum is told that online media needs more sophisticated ways of advertising against the context of content,
Privacy experts are in despair after the UK's data watchdog appears to have softened its approach towards the adtech industry,
BBC, Sky and ITV collaborate on project to create calculator that could be used by any company offering digital products
Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.
IAB initiative encourages members to commit to actions to improve online ad industry.
Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media
Does brand recall get worse the more we see online ads?
One in 50 veterans start their own businesses.
Organisation used online profiles that simulate children's browsing activity to set up investigation.
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