Online Display Advertising News, Articles & Analysis

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Should Google delay plans to kill off third-party cookies?

Should Google delay plans to kill off third-party cookies?

Key ad tech players are set to discuss whether Google should postpone its planned two-year elimination of third-party cookies because

Online advertisers should evolve from 'brand safety' to 'brand suitability'

Online advertisers should evolve from 'brand safety' to 'brand suitability'

IAB's inaugural Trust Forum is told that online media needs more sophisticated ways of advertising against the context of content,

Is the ICO going soft on the 'out of control' adtech industry?

Is the ICO going soft on the 'out of control' adtech industry?

Privacy experts are in despair after the UK's data watchdog appears to have softened its approach towards the adtech industry,

UK media rivals come together to measure industry's climate impact

UK media rivals come together to measure industry's climate impact

BBC, Sky and ITV collaborate on project to create calculator that could be used by any company offering digital products

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Grindr and OkCupid among dating apps handing data to 'out of control' adtech

Google DoubleClick was receiving data from eight apps tested, while Facebook was receiving data from nine.

Tesco and McDonald's to favour IAB Gold Standard-certified members

Tesco and McDonald's to favour IAB Gold Standard-certified members

IAB initiative encourages members to commit to actions to improve online ad industry.

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

Less is more when it comes to online advertising, research suggests

Less is more when it comes to online advertising, research suggests

Does brand recall get worse the more we see online ads?

Facebook to train 300 veterans in digital skills

Facebook to train 300 veterans in digital skills

One in 50 veterans start their own businesses.

ASA sting finds gambling companies advertising to children

ASA sting finds gambling companies advertising to children

Organisation used online profiles that simulate children's browsing activity to set up investigation.