Online Display Advertising News, Articles & Analysis

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Budweiser's booze-free beer Prohibition stars in anti-drink drive Christmas campaign

Budweiser's booze-free beer Prohibition stars in anti-drink drive Christmas campaign

Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period.

How Google's crowdsourced GPS app is succeeding as 'the only screen in the car'

How Google's crowdsourced GPS app is succeeding as 'the only screen in the car'

If you don't drive to work, you probably haven't heard of it - but GPS app Waze is proving indispensable

Regulators demand end to gambling ads appealing to children

Regulators demand end to gambling ads appealing to children

The Advertising Standards Authority and other bodies have sent a letter to 450 gambling operators telling them to stop using

IBM, eBay and Sentient Technologies on what AI can really do for advertising

IBM, eBay and Sentient Technologies on what AI can really do for advertising

Artificial Intelligence is set to revolutionise digital advertising, but marketers should always make sure they put business objectives first, an

Johnson & Johnson in breach of UK drugs rules over Nicorette marketing

Johnson & Johnson in breach of UK drugs rules over Nicorette marketing

Johnson & Johnson has breached the UK drug regulation code in three places in promotions for smoking cessation product Nicorette.

IPA: Google and Facebook are not moving fast enough to tackle ad problems

IPA: Google and Facebook are not moving fast enough to tackle ad problems

The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement

Google updates AdWords for mobile advertisers

Google updates AdWords for mobile advertisers

In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website

Men are 'more responsive' to online ads

Men are 'more responsive' to online ads

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.

YouTube 'offers $3 refunds' to advertisers amid brand safety fears

YouTube 'offers $3 refunds' to advertisers amid brand safety fears

Companies are reportedly being offered as little as $3 (£2.31) in refunds by YouTube after they pulled ads earlier this

Junk food ads banned in all children's media

Junk food ads banned in all children's media

New limitations on where food and drinks high in fat, salt or sugar (HFSS) can be advertised come into force