Online Display Advertising News, Articles & Analysis

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Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Google UK aims ads at media buyers amid concerns of being 'taken for granted'

Normally tasked with consumer-facing campaigns, 72andSunny is chosen to deliver internet giant's first-ever B2B ads aimed at marketers and media

Less is more when it comes to online advertising, research suggests

Less is more when it comes to online advertising, research suggests

Does brand recall get worse the more we see online ads?

Facebook to train 300 veterans in digital skills

Facebook to train 300 veterans in digital skills

One in 50 veterans start their own businesses.

ASA sting finds gambling companies advertising to children

ASA sting finds gambling companies advertising to children

Organisation used online profiles that simulate children's browsing activity to set up investigation.

Give Ofcom power to regulate Facebook and Google, Lords say

Give Ofcom power to regulate Facebook and Google, Lords say

Peers call for big tech to be reined in by a single regulator with complete oversight over the industry.

IAB launches transparency FAQs to improve online ad buying

IAB launches transparency FAQs to improve online ad buying

Move aims to mitigate so-called 'tech tax'.

Microsoft expands ad sales relationship with Verizon

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners

R/GA, Grey and Adam & Eve/DDB sign up as Snapchat Lens creative partners

Lens Creative Partners Program features more than 30 creators.

Advertising 'fuelling' child sexual exploitation, UK government claims

Advertising 'fuelling' child sexual exploitation, UK government claims

Home secretary launches task force to investigate the problem during a trip to US.

Facebook UK revenues surpass Channel 4's ad sales

Facebook UK revenues surpass Channel 4's ad sales

Facebook's UK revenues rocketed 50% last year to £1.27bn, putting it close to overtaking ITV's ad sales total and ahead