Online Display Advertising News, Articles & Analysis

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Still from Amazon Books ad

Amazon Books brings reading to life with mixed media global campaign

'That reading feeling awaits' has been created by Droga5 London.

An image of an eye looking at a social media feed. Photo: Getty Images

Shorter ads deliver better attention on social media

Study has shown that ads on Twitter delivered the most total attention, while TikTok had the strongest active attention.

A front page of the Guardian newspaper. It's digital revenue surpassed print for the first time

The Guardian's digital revenue surpasses print with strong gains in advertising

Total revenue grew by 13% to its highest level in 14 years.

An image of a forest with the words 'Media Decarbonisation' and 'A Group M report'

Group M launches global framework to reduce carbon footprint of media

Clients will be advised on which channels, and eventually media vendors, are causing the most carbon emissions in effort to

Google's EMEA boss Matt Brittin briefs journalists in Cannes about its "all-in" platform

Rowing ahead of the tide with Google's Matt Brittin

The tech giant’s EMEA chief says Google is determined to help advertisers and the wider society benefit from 'techceleration' with

A black and white photo of News UK's Chris Longcroft wearing a dark business suit

News UK’s CFO chosen to lead The Times and Sunday Times

He had assumed the role on an interim basis since March.

Italy defender Giorgio Chiellini looks dejected after a shock World Cup qualifier defeat against North Macedonia. Italy's adland feels his pain, according to Dentsu research. Photo: Getty Images

Italy’s World Cup qualification failure sparks adspend nosedive

The December tournament is expected to cause a 'squeeze' in TV advertising, which should benefit other channels. Dentsu research highlights

Two runners with 'Media Spotlight' logo

Media Spotlight: Nicorette helps the LGBTQ+ community quit smoking

Johnson & Johnson Consumer Health partnered UM and Gay Times to show how 'Quitting Buddies' can be a powerful way

Trustpilot screenshot downloaded from their press portal

Trustpilot looks to Wieden & Kennedy London for integrated brand campaign

Agency awarded account without a pitch process.

A photo of Scott Taunton with the London skyline in the background

Inside TalkTV's plans to commercialise, attract advertisers and shake ideological concerns

News UK's broadcasting boss Scott Taunton says TalkTV has failed if it's perceived as ideological after day one.